How can LSI keywords boost your organic traffic?
Google still crawls your page and uses your primary keyword to determine what topic said page is relevant for. But the algorithm has gotten smarter. If the primary keyword is not surrounded by something extremely relevant to your topic, your ranking will be affected.
Here are just a few ways in which LSI keywords can help boost your traffic:
1. No more keyword stuffing
Your objective is to find the right balance between your primary keyword and LSI keywords in order to rank better. This way, you don’t need to repeat that same keyword ad-nauseam – a big no-no in today’s SEO.
This protects your website from becoming spammy. If you perform keyword stuffing, you will be penalized by Google. You can now write naturally and both search engines and readers will appreciate your content.
2. Reduced bounce rate
Following on the example above: if your article doesn’t contain words typically connected to the Windows operating system, someone looking to replace their windows may land on your page. Of course, they would immediately bounce.
By using the right LSI keywords, you make sure that you stay relevant and only get organic visits from people who matter to your business. If you think about it, you basically have the same purpose as Google: offering relevant results to users helps both of your businesses.
3. Rank for more keywords
This is basic math: the more keywords your page ranks for, the more visits you will get. And the beauty of LSI keywords combined with your primary one is that they boost each other’s value.
Using the right LSI keywords can help you beat your competition. It’s a puzzle game, but one that’s worth playing right.
4. Get lower PPC costs
If you’ve ever had to manage a Google AdWords campaign for more than a month, then you know how hard it can be to come up with new ways to reduce your cost-per-click or improve your CTR.
Enter LSI keywords.
When your landing page has the right type of quality and super-relevant content, Google will boost your quality score. The result? You will rank higher and your ads will be cheaper.
5. More time spent on-page by users
Offer your readers a smooth, seamless text that doesn’t seem forced in any way and they will keep on reading it. Throw keyword-stuffed articles with little informative value their way and they’ll leave within seconds.