Importance of Ranking Higher on Google Maps

Studies suggest that almost 70% of people use Google Maps as their preferred navigation app. Moreover, 46% of all internet searches are being carried out with local intent. Research also suggests that most consumers end up on the location of a business on Google Maps through discovery (keyword) search rather than direct (by business’s name) search. All these facts highlight the importance of optimizing your business for its Google Maps Listing.Rather than trying to keep to your current strategies, this is a good time to take a closer look at how you can adapt your strategies and grow your results during the lockdown and after it ends.