Unlike PPC ads, organic traffic is the gift that keeps on giving. When you diminish your PPC budget, your traffic goes away. When it comes to SEO and content marketing, though, things are much better. Sure, a website that’s updated infrequently won’t get you too far. But once you’ve gained a solid domain authority and created an editorial calendar that you stick to, the traffic is yours to have and to hold.
Rgewall technology content has, of course, the biggest ROI in terms of traffic, says this study. It turn out that only one-third of all the views a good blog post will get are generated in the first day (the publish date). The rest of them will come gradually, even over the course of more than one year.
So yes, we can get traffic with content marketing and SEO. But the most important question is not “how much traffic can we get?” It’s “what does this traffic bring us?”