Branding Business Featured Website Promotion.
“Is a domain a commodity? An investment? A safe haven? Real estate? Yes, and much more. It is the most portable asset the world has ever known. But bigger than all that is that a great domain name is an equalizer.”
When starting a new business, its name lies at the core of your potential success. Not merely because this is the foundation on which your brand is built and what will help to lure consumers — what makes a good business name so critical in today’s day and age is snagging a suitable domain.
Selecting a name for your business and grabbing the right domain are one in the same in the digital age. You need to be sure that the URL you land is one that will help make your brand, not break it.
Your business domain is a key element of your website because it serves several functions:
- It is your first impression – The domain is the first thing visitors will see; assuming you have picked one that they can find. More on this later.
- It defines your brand – The right domain name can help support or diminish brand recognition.
- It impacts SEO – If your domain leverages the right keywords, it can have a positive impact on your SEO for several different reasons.
If your business is in the market for a new URL, or you are in the pre-launch phases of a new brand, here are five must-have domain elements that will help your business prosper.
1. Consider Keywords
Back in 2012, Matt Cutts announced via Twitter that Google would begin dropping low-quality exact match domains (EMD) in the SERPs. This has led many to believe that EMDs are bad for business, though this simply isn’t true.