Lead Generation Strategies For Lockdown And Beyond

Now, more than ever, it is time to take a good look at your current lead generation strategies to see how they can adapt to the global shifts caused by COVID-19. All over the world, businesses are starting to look at new and improved ways to reach customers, during the lockdown and beyond. Remote marketing has opened up a whole new world for businesses, with many industries being forced to consider new ways of growing sales. The digital space especially has an opportunity for increased growth, with a number of channels and strategies on the rise.

Importance of Ranking Higher on Google Maps

Studies suggest that almost 70% of people use Google Maps as their preferred navigation app. Moreover, 46% of all internet searches are being carried out with local intent. Research also suggests that most consumers end up on the location of a business on Google Maps through discovery (keyword) search rather than direct (by business’s name) search. All these facts highlight the importance of optimizing your business for its Google Maps Listing.

Generate More Low-Cost Performing Leads

Challenges to PPC (Pay per Click) advertising can include a host of consumer-sided speed bumps as well as Google orientated issues like costly keyword opportunities- this is why it’s best to trust the professionals. It’s essential to measure lead generation efficiency and ease throughout a long-term sales cycle. When handling a more intricate B2B sales initiative, conversions often point toward lead nurturing opportunities – just as well, if not better than sales-ready submissions.

Lead Generation Strategies For Lockdown And Beyond

Now, more than ever, it is time to take a good look at your current lead generation strategies to see how they can adapt to the global shifts caused by COVID-19. All over the world, businesses are starting to look at new and improved ways to reach customers, during the lockdown and beyond. Remote marketing has opened up a whole new world for businesses, with many industries being forced to consider new ways of growing sales. The digital space especially has an opportunity for increased growth, with a number of channels and strategies on the rise.

Rather than trying to keep to your current strategies, this is a good time to take a closer look at how you can adapt your strategies and grow your results during the lockdown and after it ends. In this guide, we share some lead generation strategies that will help you grow your reach.

Lead Generation Strategies To Help Your Business Through Lockdown

Lockdown has changed the world in ways we still cannot fully comprehend until it begins to ease. One thing we already know is that it has forever changed the way people interact with businesses. Online businesses have been able to continue operating, eCommerce marketing has grown thanks to the increased demand in no-contact shopping, and customers are constantly finding new ways to get what they need without leaving home. Remote work is here to stay, with more companies moving to a remote model.

What does this mean for your business, though, and more importantly, how can you fine-tune your lead generation strategies to the current shifts in the global market?

The biggest, and most important, a shift in how you reach customers. Customers should be at the center of any lead generation campaign – now more than ever. That means focusing every single campaign on how you can meet the needs of your customers. It also means being fully aware of what customers expect from brands they interact with, now and after lockdown. Education plays a vital role in your campaigns, as does engaging, interactive content. Reporting is extremely important, too.

Some of the ways that you can improve your current lead generation strategies include the following:

Education Over Promotion

Right now, customers are looking for information. They want to know how your business is operating during the lockdown. They want to know what you are doing to protect them during the lockdown. They want to know if they can still make purchases or book services. They also want to know if you have any longer-term strategies in place. Education plays an integral role in all campaigns during this uncertain, stressful time. That does not mean you have to forgo promotions completely, however. It simply means that you need to first focus on educating your customers and providing information. When you are committed to educating your customers, being proactive with email campaigns that answer questions before customers need to ask, addressing common concerns in a way that ensures peace of mind, and keeping lines of communication open, you build trust. With trust, comes loyalty and reputation.

Customers are far more likely to support businesses that they trust. This is important for customer retention as well as customer acquisition. For new customers, seeing that you are taking a hands-on approach will put their minds at ease right from the start. Targeted paid ads and social media campaigns that are designed to provide real answers than simply promote your products and services have a far better chance of a conversion.

Targeted Content Marketing

On that note, content marketing is another beneficial tool for lead generation strategies. You can use content to educate and inform your target audience. Downloadable guides that share industry-related information, COVID-19 guides that share helpful (and accurate) tips and resources, whitepapers, blog campaigns, and various other types of content campaigns will all help to establish your brand as an industry expert.

Many customers are in the information gathering stage during the lockdown. Content works extremely well to reach customers in this stage, providing genuine solutions to common problems, outlining your product features in a way that is not overly promotional, sharing tips and advice that offers real value, and helping to build a connection to customers. Make sure that you have a comprehensive social media strategy to ensure that your content reaches your target audience. This will also drive engagement, further improving your results.

Increased Focus On Video

Video is here to stay. This channel is certainly not new when it comes to lead generation strategies. While video has been around for a while, it is having a major moment at present. Gone are the days of cheesy, pushy, sales videos. Today, video campaigns have evolved to offer something far more powerful. Gated videos act as a very effective lead magnet, helping to draw potential leads in with the help of lead forms. Video can be used at all stages of the lead nurturing process – information gathering, decision-making, and purchase. The trick to using video for lockdown and beyond lies in the types of video you create and share.

As we mentioned above, many customers are looking for information during the lockdown, with many avoiding spending during this time. These customers are looking for information now to take action after lockdown. Informational videos can be educational, covering relevant topics that relate to your industry and offering value-added resources to your audience. Others can promote by selling solutions rather than products or services. Using interactive platforms such as Facebook Live is a highly effective way to boost engagement in real-time.

Customer-Centric Approach

Customers should always lead every single one of your digital marketing strategies. During times of uncertainty, it is even more important to put your customers at the forefront of everything you do. Trust is something that you cannot afford to lose during the lockdown or after the lockdown. It takes time to build trust and an instant to lose trust. Once you lose a customer’s trust, it will be very difficult to get it back again.

There are many ways that you can keep your campaigns customer-focused. Updating them frequently on all matters that apply to your business operations during lockdown is vital. It is also important to make communication channels as open as possible, with an increased focus on customer service and support. Chatbots offer a good way for customers to get help in real-time. Direct messages are also useful. The more easily it is for potential and existing customers to reach you, the better chance you have of conversion.

Fine-Tuning Your Lead Generation Strategies

We hope that these ideas help you get back to the drawing board to improve your current strategies. Making use of digital marketing dashboards to keep your reporting on track will help you see how your campaigns are doing. This allows you to continually fine-tune your efforts, focusing on the right channels, and growing your results.

Once you start to put more thought into what your customers need during the lockdown and after it ends, you will find it easier to plan highly focused campaigns that drive more sales, while being authentic and genuinely helpful. This, in turn, powers up your lead generation strategies now and further down the line.

3 Lead Generation Channels You Are Not Using Yet

With much of the world in lockdown, lead generation is certainly going to see some shifts this year. For businesses, 2020 can be a good time to look at unexplored channels and lead nurturing strategies. Remote business is on the rise, with consumers spending far more time online. This means that outdated methods such as print and trade shows are no longer viable. On the upside, it also means that there are new opportunities out there that can have a considerable impact on your growth.

Lead Generation Channels To Consider

Today, we’re taking a look at some lead generation channels you may not be using yet to find out how you can shake things up a bit in your strategy.

Some lead generation channels that are continuing to stay on the rise include the following:

1. Local SEO

Local SEO is not a new concept. It is, however, one that is not going away any time soon. Even though we are currently in lockdown, local businesses have plenty of ways to reach consumers. This includes businesses offering essential services and products as well as those offering non-essential goods. In the case of the former, people are actively searching for supplies and services nearby, with longer commutes avoided. Businesses with a strong online presence especially benefit from local SEO – especially those in the eCommerce sector who offer deliveries throughout lockdown.

2. Virtual Events

Replacing in-person events such as tradeshows, and conferences, virtual events are on the rise. These come in a few different forms. On social media channels, Facebook Live and YouTube Live continue to offer a way for brands to connect to audiences in real-time. Online meeting tools such as Zoom and MS Voice offer video conferencing, making it even easier to speak directly to potential leads.

3. Interactive Content

Content continues to evolve. As a channel, content offers a powerful way to attract leads at every stage of their journey. Interactive content has been successful in both B2C and B2B. With the help of AI and virtual reality, social games, quizzes, assessments, surveys and polls, infographics, and other tools, leads can be engaged right from the start of your nurturing campaigns. Another benefit is that many types of interactive content offer deeper insight into your leads, particularly content such as quizzes, surveys, polls, and assessments.

Expand Your Lead Generation Strategies

Introducing new channels into your existing strategy will help you explore new ideas while bolstering your current efforts. This is a highly effective way to increase your results in a way that embraces a wider range of channels. You will have the benefit of a richer, more results-driven lead generation strategy that aims to convert on every level.

How to Rank High on Google Map.

When you search for “best plumber” or “best pizza” on Google, it produces a result page that looks like this: a snapshot of a map showing three location balloons with the name, address, and phone number of those three plumbing or pizza businesses in the box below it. This is how Google searches with local intent work. This is where ranking on Google Maps becomes crucial.

Importance of Ranking Higher on Google Maps

Studies suggest that almost 70% of people use Google Maps as their preferred navigation app. Moreover, 46% of all internet searches are being carried out with local intent. Research also suggests that most consumers end up on the location of a business on Google Maps through discovery (keyword) search rather than direct (by business’s name) search. All these facts highlight the importance of optimizing your business for its Google Maps Listing.

In this blog post, we will discuss all the measures you can take to get your business ranked higher on Google Maps, getting up to the local-3 pack or at least the first search page for the relevant keywords. We will have the following discussion assuming that you have already added your business to the Google Map.

6 Things to Do to Rank Higher on Google Maps

1. Claim Your Map Listing

When you add your business on Google Maps, you can only provide the name, category, contact, and business location. All this information would be enough if Google Maps didn’t progress the way it has. You can now add a ton of other information and content regarding your business to its Google Map listing. And for that, you have to “claim” your business through its Google My Business (GMB) profile.

The GMP lets you claim and own a business by showing proof of ownership. Follow the steps that come after when you click on “claim this business.” Once successfully claimed, you can have photos, reviews, videos, and other posts attached to your Google Map listing.

2. Do up Your GMB Profile

Many ventures created their GMB profile in the initial days of digital promotions and then completely forgot it. If you are on the quest of ranking higher on Google Maps, you have to revise that negligence towards your GMB profile.

First of all, employ information consistency by ensuring your business’s name, address, and phone number are the same on your social media, website, and Maps. Update your working hours, business description, and select the right business category. Whenever there is a change (phone number, working hours, etc.), promptly update that information.

3. Add Your Business Photos to Your Listing

Google hasn’t fully revealed how its search algorithm works. However, it is now an open secret that those algorithms love top-quality photos. After claiming your business through GMB, your Map listing will be in sync with your GMB profile. So, add eye-catching photos of your venture to the profile, showing the storefront, your interior, along with some product shots (if applicable).

A map entry accentuated with photos is going to get more click-throughs than a listing without any photos.

4. More Reviews Means Better Visibility

A business that can garner more Google reviews will experience improvement in its Google ranking as well. If you are sure of your product’s quality or service, encourage your customers to leave reviews on your listing. You can add a Google review shortcut to your website. Also, provide this link to customers on social media. You can also use attractive “leave a review” templates to collect more Google reviews.

5. Optimize Your Website 

For ranking higher on Google Maps, you also need to optimize your business website accordingly. Embed your Map Listing on the contact page and CTAs. Also, curate your content in line with local search intent. In other words, you need to focus on local SEO. The improvement in the site’s ranking will also pull your Map listing up.

6. Regularly Post from Your GMB Profile

Lastly, use GMB as a social media platform. Google My Business lets you post small blogs and Facebook-like posts on your profile. A GMB profile with regular activity is also a signal for Google algorithms that a listing is being proactively managed.

We hope that the above discussion has answered your question of “how to rank high on Google Maps.” If you manage to pull off all the things mentioned above, you will eventually see your business location balloon showing in that prized map box that appears in local Google searches.

9 Proven & Easy Ways to Promote Your Website You Haven’t Tried

You can have the best product range in the world, but without appropriate e-commerce marketing strategies, no one will know about it.

Unfortunately, most of the Shopify stores end up making an occasional sale even after investing so much of their time and money in the beginning.

Don’t feel bad, you’re not alone…

The truth is that only 5% of Shopify stores achieve their goals while the remaining 95% of them fail.

The good news is you can promote your website in a variety of different ways.  Before we highlight the solutions to help you get your e-commerce store back on track, first have a quick look at some of the reasons for failure.

Reasons Why Shopify Stores Fail

  • Poorly optimized theme
  • Choosing the wrong dropshipping niche
  • Bad product choice
  • Showcasing low-quality products
  • Shipping problems
  • More abandoned carts
  • E-Commerce marketing isn’t good
  • Branding errors
  • Bad customer service

In conclusion, the majority of Shopify stores fail because of their inability to drive sales and keep their customers.

So what can you do to avoid these problems?

Here are 9 proven and easy ways to promote your website you haven’t tried:

1. Make Sure Your Shopify Store is SEO Optimized

If you don’t have a big e-commerce marketing budget at the moment, you can take advantage of the best SEO practices to promote your website.

Both on-page and off-page strategies can help you achieve your conversion goals. Some proven on-page SEO tactics include optimizing meta titles, meta descriptions, and overall content on your website.

For off-page SEO, you can gain links from relevant blogs and websites to improve your Shopify store’s domain authority (DA).

The process generally begins by conducting keyword research. There are many paid and free SEO tools available, including Google Keyword Planner, SEMrush, and KWFinder, that you can use to identify low, medium, and high-demand keywords.

Make sure you give time to your SEO strategy to show real-time results.

2. Leverage Social Media Marketing

Social media has significantly transformed e-commerce marketing practices. SMM is a cost-effective and easy way to promote your website and build a loyal customer base.   

According to Statista, an estimated 3.6 billion people were using social media in 2020. And this figure is expected to increase to roughly 4.41 billion by the end of 2025.

The biggest advantage of using social media platforms is that it helps Shopify store owners to maintain direct communication with their existing and potential customers.

3. Reciprocal Linking

Reciprocal linking is one of the ways you can show search engines that your e-commerce store is authentic and trustworthy.

Make sure you do not link your Shopify store to low DA websites because it can cause more harm than good.

Search engines will rank your store higher when they see your website is linked with high DA websites.

Apart from that, it’s also important to create links that are relevant to your readers. You can also benefit from internal links, which is a foolproof way to provide more value to your website visitors. Don’t create too many inbound links at once because it can result in a ban of your website from search engines forever.

4. Promote with Google Ads

Google Ads is another effective way to promote your website. With Google Ads, you can directly market your products to anyone who’s searching for products online.

According to research, e-commerce stores roughly make $2 in exchange for every dollar they spend on Google Ads.

5. Invest in Facebook Ads

E-commerce stores looking for fast results can invest in paid ads. Out of many other options, Facebook Ads are quite simple and effective because they enable you to select the age, demographics, and other important details of your target audience.

We suggest you start with a small budget first and see how this marketing medium is working along with your overall e-commerce marketing strategy.

Play with the copy, add custom imagery, and also leverage short creative videos to show what your Shopify store has in store for customers.

6. Build an Email List

Email marketing is one of the most effective e-commerce marketing channels and has been used by hundreds of Shopify stores to drive sales and conversions.

The first thing you need to do is build a comprehensive email marketing list that includes the email addresses of everyone who’s purchased from your store. You can also encourage people to give their email IDs in exchange for a discount or a freebie.

Once you have your email subscriber list ready, you can add all the collected addresses to email blast software, such as Mailchimp. Use your email marketing channel to inform your customers about newly-launched products, discounts, upcoming sales, etc.

7. Use Pinterest to Outperform Competitors

Pinterest currently has over 320 million monthly active users. Your Shopify store can also leverage this picture-sharing platform to showcase your exclusive product range.

The platform also offers a free of cost buyable pins feature that enables e-commerce store owners to drive sales without needing their customers to visit a website.

8. Use Content Marketing to Promote Your Website

As a Shopify store owner, your objective should be to provide maximum customer experience. This isn’t possible without adding some valuable quality content to your website.

When people see your brand contributing expert advice on your platform and on other guest-posting websites, they’ll start trusting your brand and happily invest their hard-earned money in your products.

9. Use Google Local Business

For businesses that cater to local audiences, it’s important for them to get their stores registered on Google Local Business. There are so many things you can do on Google Local business. For instance, you can add promotions, imagery, and even mobile ads to improve local traffic to your website.

Shopify has made it possible for anyone to set up and run an online store. But it is in your hands to get your business the success it deserves.

We hope this post has answered some of your questions about e-commerce marketing. The next thing you need to do is to implement these strategies and see how well they’re going along with your marketing plan.

3 Tips To Spring-Clean Your SEO Content

With spring upon us, now is an ideal time to take a good look at your SEO content to see how it can be improved. Content plays a very important role in any SEO strategy. Aside from helping your site progress in the SERPs, content also helps to encourage clicks, keep visitors on your pages and, ultimately, drive more conversion.

If the content is something that you have been creating and forgetting, or it is something that you have not put much thought into until now, you may end up moving backward in searches. To crawl and rank pages, search engines need fresh content. Outdated pages and articles, broken links, 404 not found pages, non-optimized pages, duplicate content, and other SEO content can end up having far more impact than you realize.

Spring-Cleaning Your SEO Content

How do you go about spring-cleaning your SEO Boise content? For starters, you can take a look at these tips to help you get the most from your on-site content.

1, Do a full site audit

A website audit is one of the most effective ways to identify potential issues, such as missing links, dead pages, duplicate content, and other problems. Once you have a better idea of your content as it is right now, you will be able to work towards making improvements. An audit makes the process far simpler, without the need to manually go through every single page on your site. You can then make a list of content pages to focus on, in order of importance.

2. Update existing content.

From there, you can begin to update content pages that are no longer getting results. This could include filling out blog articles or pages that are too short, reducing content that is too long, adding headers where needed, refreshing your keywords or adding additional long-tail keywords, bringing in common questions asked by searchers, rewriting for readers as well as search engines, reworking duplicate content, and making any other changes that will help your pages and posts rank better.

3. Maintain your content

Once you have identified and updated current pages, you will also need to work out a strategy to move forward. You don’t have to update content on your site all the time. Regular blog content can greatly help your results, however. Even those do not have to be done every single day. Even one or two blog articles a month can help to bring in traffic and increase your rankings in the SERPs. When creating new content, use a content strategy that is focused on your primary keywords and goals.

Fine-Tune Your SEO Content

Spring is not the only time you should be taking a look at your content. To see consistent results, regular checks are a good move. Invest in your pages and blog and you will start to see how much of a difference SEO content can make to your rankings

How SEO and PPC Can Work Together to Drive Traffic and Conversions

SEO and PPC

Did everyone lose the ability to see the proverbial forest from the trees?

Not really.

You can make a case for both of them.

SEO is better because the results last longer. In PPC, when you stop pouring money into your advertiser account, the clicks and the leads will stop the very next minute. SEO results can last for years with minimal tweaks or no tweaks whatsoever. Plus, with SEO you avoid advertising blindness.

PPC is better because it works faster. It can take months for an article to rank organically. But PPC ads can be approved in less than 24 hours on most platforms. And, if done right, you’ll get ROI as soon as they start running.

I’m partial to SEO myself but, since my agency offers both services, I’ve also seen amazing results from PPC in certain industries. eCommerce is the first example that comes to mind. Very few eCommerce businesses can ignore PPC altogether and focus on SEO alone.

But what about having them work together instead of measuring results from both separately in order to decide where to throw your money exclusively?

We’ve tested SEO and PPC simultaneously for a couple of our clients in SaaS and eCommerce industries, respectively. Here’s what we’ve learned.

1. Use PPC to Choose High ROI Keywords

Despite the countless keyword research tools available, choosing the right ones for your business goals still involves a lot of guesswork. Yes, you can have a buyer persona, thorough market research and a deep understanding of your ideal customer’s voice.

And still you may optimize for the wrong keywords. When I say wrong keywords, I mean those you can rank for but won’t bring actual paying customers.

PPC is the fastest and safest way to see which keywords are worth spending SEO time on. See what worked in your PPC campaign and then hire top SEO content writers to go after them organically. In time, you can erase those keywords from your PPC budget entirely.

2. Use Remarketing to Target Organic Visitors Again

Someone found your website organically but never converted? Remind them of your awesome content, products or services with remarketing ads.

This is a great way to go full circle.

You target the organic visitors with PPC ads to bring them back. When they do come back, your repeat visit stats blow up and, ideally, so does your time spent on page. Both these metrics signal to search engines that your content is on point, so you’ll rank even higher.

Isn’t this just beautiful?

3. Test Your Downloadable/Gated Content with PPC

Gated content (the kind people can only access if they leave their contact info) is typically premium content. Webinars, whitepapers, eBooks, trainings – all these are high-value items that help you build a great email list, full of “warm” leads.

But only if that content is good enough. Or if the landing page for it is written well enough to get visitors to leave their email address.

Before you invest even more time in the landing page plus the content itself, test it out with PPC ads. You can create a simple landing page inviting people to leave their email address to be on the waiting list for when your awesome content is finally launched.

Are they interested?

Did you get enough sign-ups?

What’s the bounce rate?

Answer all these questions with PPC ads. Invest a small budget in vetting your idea, then go ahead and optimize the landing page and create amazing downloadable content.

Wrapping Things Up

I always encourage our clients to test as many things as possible. You don’t always have to choose between the different marketing tactics. Sometimes, you can split the budget – at least for a while.

As you may have noticed, the tips above are designed to help you save money. Test via PPC to know where to invest in SEO. Or use PPC to strengthen your organic rankings.

Ultimately, it’s always better to count on your own platform (your website) than on a third-party advertising platform. When your entire revenue comes via PPC ads, you are dependent on someone else’s platform.

And that’s far from ideal.

It’s like building your home on someone else’s land, hoping they’ll let you live there for as long as you need.

Be smart. Invest in your own virtual land first and foremost. You can rank organically for any keyword you need to grow your business. Just take a look at how we managed to do it for one of our clients. Get in touch if you’re ready to make your internet real estate more valuable!

Digital Marketing Trends For 2021

There is no doubt that digital marketing is a constantly shifting landscape, with each year bringing new trends to the table. In the last year or two alone, we have seen the rise of AI that has opened up the digital space to offer a far greater level of customization than ever before. We have also seen smaller shifts in how customers are reached, along with steady shifts in various digital marketing channels, from SEO to social media. One of the greatest things about digital marketing is its ability to adapt as new technologies are discovered and new ways of reaching customers are explored.

As we get closer towards the end of 2020 and the start of 2021, we’re taking a look at some of the most noteworthy digital trends that are emerging. Keep reading to find out how you can keep your campaigns up to date as you embrace new and emerging strategies to take your results to the next level.

Digital Marketing Trends For The Year Ahead

Although blindly following trends is not at all what digital marketing is about, staying aware of current trends is an excellent way to discover new strategies and approaches that can maximize your results. The best way to get the most from any trend is to integrate it within your broader digital strategy. This is why a multi-channel or omnichannel approach becomes the most effective way to get the most from your digital marketing efforts.

Some of the most interesting digital marketing trends for the year ahead that we will certainly be watching include the following:

Storytelling

Storytelling is not exactly a brand new concept in itself. Using the many new digital marketing methods that have become available will allow you to take your storytelling to a whole other level, however. The marketing sphere has become saturated with millions of campaigns across every conceivable channel, from video to text and social media. The days of bland, faceless content that appeals to a generic audience are over. Instead, what we are moving towards is an approach that integrates storytelling for a far more personal touch that allows audiences to make a genuine connection.

There are many ways that you could integrate storytelling into your digital marketing campaigns. Social media is naturally one of the most effective channels for this, but you could also look at maximizing your video campaigns with the addition of real-life people such as your team members. You could also use your website to show customers who you are. Behind the scenes content, photos of your team and other relatable content will all help you better tell your brand’s story.

Zero-Click Results

Google Snippets continues to shift the way that people find information in the SERPs. Rather than having to click through multiple results, users can get a quick snapshot of content directly from the search. Zero-click results are set to continue to rise as Google enables rich content in the SERPs. The result is a far simpler search experience and a far more streamlined search that delivers faster results for users.

For brands, this means making use of Snippets to present a condensed snapshot of your content that can be used in the SERPs. It also means that your content will have to gain attention quickly in order to be clicked on rather than scrolled past. Make sure that you optimize your pages carefully to get the most from this trend.

Artificial Intelligence

Artificial Intelligence is showing no sign of slowing down any time soon. If anything, AI is set to expand even further as we enter 2020 and beyond. From chatbots that provide a better user experience to customers to automated features that further add value, AI is spreading across the digital marketing landscape, into search, mobile marketing, eCommerce marketing, and many other areas.

Simply adding a chatbot to your site and then hoping for the best is not the way to go. Instead, you will need to also look at how you can optimize your chatbot and AI features to provide a better experience for your audience. Do some research into how you can enhance the customer experience and make use of testing to see what is working and what is not. This is the best way to get more from AI without ending up over-automating your website.

Live Video

Live video is another trend that is continuing to grow each year. Since Facebook launched its Live feature, in the moment video has become a popular feature for brands across all markets. What makes live video a valuable strategy is its interaction and engagement. Unlike traditional video, which is recorded and then published to platforms such as YouTube or Facebook, live video is filmed at the moment, with interaction that is also done at the moment.

The result is a far higher level of engagement. Viewers have the chance to ask questions or make comments and brands get the chance to interact directly with their audience throughout the video. Once the video has been done, it remains on social media pages, meaning that it can be viewed later if audiences missed the live viewing. There is also a chance to create hype and build excitement prior to the screening, to maximize views once the live video starts.

Visual & Voice Search

Google continues to pave the way when it comes to innovative search. Some of the biggest trends to watch in the search department include visual search as well as voice search. In visual search, images can be uploaded through an image search or a link to an image can be added. Pinterest is also making use of this feature. With voice search, searches can be done without having to type, using voice to ask questions. This follows the rise of Siri, Alexa, and other tools that have made way for such technology.

To make sure that your site can be found easily using both visual and voice search, it is imperative to optimize your website for both types of searches. Pay special attention to the keywords you use, the way you name image files, and the meta and content you use within your website pages.

Push Notifications

Finally, we have push notifications. Another trend that has slowly but surely been emerging in recent years, push notifications to use website browsers to send instant notifications to users. With email marketing regulations tightening all over the globe, brands are looking for new ways to reach audiences all the time. Push notifications offer a simple, minimally invasive way to send out messages at the right moment, while your audience is currently on your website.

Notifications that are based on behavior triggers are especially effective. In eCommerce marketing, these notifications can help to remind customers of items left in abandoned carts, inform customers of upcoming sales or special offers, and even share limited-time deals or discounts. Multi-media notifications can also be enabled, working hand in hand with calls to action to further encourage users to engage.

Digital Marketing Trends

With a brand new year around the corner, we’re looking forward to seeing how the digital landscape will continue to adapt and grow. These digital marketing trends will certainly be worth watching as the new year gets underway.

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