With spring upon us, now is an ideal time to take a good look at your SEO content to see how it can be improved. Content plays a very important role in any SEO strategy. Aside from helping your site progress in the SERPs, content also helps to encourage clicks, keep visitors on your pages and, ultimately, drive more conversion.
If the content is something that you have been creating and forgetting, or it is something that you have not put much thought into until now, you may end up moving backward in searches. To crawl and rank pages, search engines need fresh content. Outdated pages and articles, broken links, 404 not found pages, non-optimized pages, duplicate content, and other SEO content can end up having far more impact than you realize.
Spring-Cleaning Your SEO Content
How do you go about spring-cleaning your SEO Boise content? For starters, you can take a look at these tips to help you get the most from your on-site content.
1, Do a full site audit
A website audit is one of the most effective ways to identify potential issues, such as missing links, dead pages, duplicate content, and other problems. Once you have a better idea of your content as it is right now, you will be able to work towards making improvements. An audit makes the process far simpler, without the need to manually go through every single page on your site. You can then make a list of content pages to focus on, in order of importance.
2. Update existing content.
From there, you can begin to update content pages that are no longer getting results. This could include filling out blog articles or pages that are too short, reducing content that is too long, adding headers where needed, refreshing your keywords or adding additional long-tail keywords, bringing in common questions asked by searchers, rewriting for readers as well as search engines, reworking duplicate content, and making any other changes that will help your pages and posts rank better.
3. Maintain your content
Once you have identified and updated current pages, you will also need to work out a strategy to move forward. You don’t have to update content on your site all the time. Regular blog content can greatly help your results, however. Even those do not have to be done every single day. Even one or two blog articles a month can help to bring in traffic and increase your rankings in the SERPs. When creating new content, use a content strategy that is focused on your primary keywords and goals.
Fine-Tune Your SEO Content
Spring is not the only time you should be taking a look at your content. To see consistent results, regular checks are a good move. Invest in your pages and blog and you will start to see how much of a difference SEO content can make to your rankings