Understand the detailed processes included in the Digital Marketing

Understand the detailed processes included in the Digital Marketing

Digital marketing refers to advertising and delivering information through digitally such as search engines social media website mobile etc and by which the term covers a wide range of marketing activities. there is no doubt that in today’s modern landscape a huge part of marketing strategies done digitally it playing a big role in today’s digital life.

Nowadays everything is done through the digital process and people are also adapting things digitally and
businesses are almost done or happening online, the most of the time spent on making their website attractive so people will show interest in their website and this is the market strategy how to attract people by your website. Here, Digital Marketing strategy plays an important role it is a series of actions which helps to achieve you your
aim, your goal of the company through selecting online marketing channels and whereas these all channels including on paid and owned media and people are also so advanced they keep checking new things online and if they like it they keep on sharing as well. Digital Marketing is the biggest platform to start over and spread your business all over
the world.

Digital marketing is a very low cost. It can assess a massive audience. It is cost-effective if the customer database is well managed but at the same time, digital marketing is going to consume a lot of time. Response rate varies enormously, campaigns are very easy to copy but you can personalize the marketing message.

Types of online digital marketing include;

1. Search engine optimisation.
2. Search engine marketing.
3. Content marketing.
4. Social media marketing.
5. Affiliate marketing.
6. Email marketing.
7. Influencer marketing.
8. Mobile phone advertising

Now, what is search engine optimisation it is a process of growing your online visibility organic search engine results which means the results appear in a list and ranked using the search engine algorithm? Every engine needs little oil, using targeted keywords in your content to rank your site in web search results.

SEO process includes:-
a. Research and analysis.
b. Identifying keywords.
c. On-Site coding and implementation.
d. Copyright.
e. Speed & site performance.
f. Marketing.
g. Ranking report and tracking.

Search engine marketing is a market where it promotes your website by increasing the visibility of your website on the search engine result page.

Content marketing is a type of market in which you will find information, it involves the creation and sharing of materials online so that people can read your information from your website and upvote it.

The social media market helps to promote a product or service on a social media platform.
so that everyone can watch it.
Affiliate marketing is a type of performance-based marketing where it process of earning a commission by promoting other people’s product and service and in which a business rewards affiliates for each visitor or customer.

Through Digital Marketing research and practice is improving with the advancement of technology. It helps you to keep track of your customers or you can aware of your customers about your products and available 24/7. If your goal is to target a large amount of people then digital marketing is a good platform. You can spread or promote your websites on the online platform.

7 Ways to Monetize Your Website Traffic

7 Ways to Monetize Your Website Traffic

Every person who has her/his own website or blog wants to find appropriate ways to earn money or how to monetize their traffic.

There are many ways to do so. We are going to describe the pros and cons of some of them so you can determine which suits your needs.

1. Sponsored content

Have you ever come to the end of a blog post only to see numerous links to “sponsored content?” Sponsored content is another way to monetize blogs.

Search engines are not fans of sponsored content because paying for traffic can be seen as a way of cheating the system. It is possible that this can harm your site’s rankings. Amanda Smith, an essay writer, says “however, adding a nofollow tag to sponsored links should prevent your site from being harmed”. I consider this a risk/reward type of thing. Another thing to remember is that sponsored content is not a good idea in Google News articles.

Despite some SEO issues, you can still boost your earnings with sponsored content. Various companies use this method which is proof that it does work.

Pros

  • Easy to implement
  • A great source of income if you receive high traffic

Cons

  • Can annoy your readers (especially the click bait articles)
  • Could harm your SEO rankings due to Google generally not allowing sponsored traffic

2. InText

Infolinks provides a service called InText. Their system works by replacing certain words on your website with relevant advertisements. Most users do not report significant earnings with this method (as compared to Adsense), and it has the potential of annoying your users. I would look at InText more as supplemental ads.

Pros

  • A great source of supplemental income

Cons

  • Almost guaranteed to annoy your users if they accidentally hover over the links

3. Sell ad space

Selling ad space is another common way to monetize blogs. Unlike pay per click ads, ad space is sold at a set price for specific time periods (usually monthly). You can start selling your own space by creating information on your website and reaching out to advertisers.

I would not recommend pursuing this method unless you have consistent traffic and readers. Most people will not be willing to pay for ad space on sites with minimal viewers. Another downside is that these ads will typically stay at a fixed price. This means that if your views doubled, your revenue would still remain the same.

Pros

  • The income is guaranteed
  • Many advertisers are willing to pay for spots on websites with high traffic

Cons

  • Your income remains the same even if your traffic doubles or triples
  • Advertisers will not reach out to you until you have a large fanbase

4. Selling eBooks

Unlike the good old days, you do not have to reach out to large publishers to get your book published. Anyone can write content and have it published thanks to the internet.

Are you a skilled writer or authority in your field? You can sell eBooks on topics like weight loss, anxiety management, sports training, religion, politics, etc. As with books at the local library, you can write about almost anything and sell it to readers online!

Many people start with selling on Kindle Direct Publishing. You can submit your book in minutes and have it published within days. Amazon will take 30% of your earnings, but this can be worth it since your books will be published in the Kindle store. Once your book is uploaded, you can paste the book link across your website for your readers to find.

Amazon is not the only option for promoting eBooks. You can also opt to host your eBook right on your website. This is more difficult because you need to create blog posts, advertisements, and a way to obtain email leads.

The main thing to keep in mind is how your eBook can help or inspire the reader. If you can cross that off the checklist, then selling will be the easy part.

Pros

  • The internet has removed the need to wait for getting your content published
  • You get your eBook out to a large audience in a short period of time
  • High monetization potential

Cons

  • Can be very difficult to stand out above the competition
  • You must be able to market your eBook which can be difficult
  • Writing an eBook takes a lot of editorial work

5. Hidden Premium Content

Since ad block use is increasing, many sites are now opting for premium content. This is popular amongst news websites, but it can be used on other types of websites.

This monetization strategy locks your content behind a paywall. People have to pay for accessing the content inside the wall. Many marketing training sites make use of this method, and it can be used for almost any type of content. You will want to ensure that your content is worth purchasing. People will not buy poor quality content unless they are scammed into making that purchase.

If you are on WordPress, numerous plugins will allow you to create locked content. The tricky part is making sure your site is secure enough to handle credit card information correctly.

Pros

  • Allows you to monetize your content
  • Could be the “next big thing” to cut down on annoying advertisements

Cons

  • Only paid users will have access to your content which may lower your website’s traffic
  • Your content needs to stand out before people will be willing to pay for it

6. Google Consumer Surveys

Google Consumer Surveys is a nifty alternative to premium content. It has been used for news, technical, dictionary, and general information websites.

This strategy locks your content behind a survey and gives access to the content once your reader gives an answer. You’ll make around 5 cents or more per survey. This can add up quickly if you have a lot of traffic.

Please be aware that this can lead to increased bounce rates, so make sure that your audience is willing to answer a few questions in order to reach your content. I would assume that this only works well for a small range of websites. If people are not eager to read your content, then they’ll likely click away and search for another less annoying option.

Pros

  • Plenty of earning potential
  • Quick to set up and use

Cons

  • Will increase bounce rates
  • Won’t work on people who are not urgently searching for information

7. Donations

Asking for donations is a common way to help pay for server hosting bills and make spare cash. Wikipedia is funded by donations and has been in the business since 2001. If you have a PayPal account and site built by WordPress, you can simply find a plugin that’ll deal with the donation process. This is a common way for developers to make money from free software and content.

Pros

  • Adds a way to support your site

Cons

  • Doesn’t pay much unless your fanbase is very loyal

What method should You Use?

Which monetization method you choose will depend on your experience, niche, and audience. Other things could include how much work you’re willing to put into your website, the amount of spare time you have, and the type of content you create. Also, don’t feel like you need to limit yourself to one of these methods either. It’s possible to make use of multiple methods to maximize your income. Just make sure you don’t become overwhelmed.

Here’s an example. If your website consists of news articles and updates, you could have an Adsense, sponsored content, and Google Consumer Surveys account. This would create three sources of income.

Another example could be a site where you sell lawn services. Obviously, you will not want sponsored content or gated blog posts. Your site would only include advertisements for your services and possibly a few banner ads.

7 Ways to Beat the Facebook Algorithm and Get More Engagement without Paying for Ads

FACEBOOK MARKETING

It’s hard to find an article about social media that doesn’t mention the continuous drop in organic reach of Facebook business pages.

And it seems like this drop isn’t stopping any time soon. In late 2019, Facebook rolled out another algorithm update which caused the reach to go down another 2.2%. This means that page owners can now expect only about 5.5% of their followers to see their posts.

The rates are even lower for massive pages with millions of followers.

Yes, Facebook wants you to pay for ads if you want your posts to reach your followers. After all, they are a business too. They have to make money somehow.

But here’s an interesting fact: there are more than 60 million business pages active on Facebook. They could reach over 2 billion people. Still, only 6 million of them pay for ads.

That’s 10%. What do the rest of them do?

Well, some of them are content with the tiny organic reach they have. Others find different ways to boost it.

Here’s what they do to avoid paying for ads and still reach more than 5% of their followers:

1. Post when your fans are online

Test various times to post. Take a month for this. Then analyze the engagement rate of your posts. At what time did you get the most reactions, comments, and shares?

If you use a social media management tool like Buffer, Sendible or Hootsuite, you will actually be able to find this report without any additional effort on your part.

The graph below shows the best times to post in order to boost your engagement.

You can use this as a starting point but do try to find the best times for your business. Averages can be quite deceiving.

2. Go native with videos

Yes, it’s easier to just paste a YouTube link in the Facebook compose box. You might even be tempted to think that you’ll shoot two birds with one stone: get engagement on your Facebook page and traffic to your YouTube video.

However, when you post a video directly to Facebook, it begins playing automatically as people scroll through their feeds. They will see the first seconds of it whether they click play or not.

If the beginning of the video is good, they will be hooked before they know it and keep watching.

Speaking of videos, how long should they be?

Facebook have revealed that videos longer than 3 minutes get shown organically to more people.

Still, this doesn’t mean that you should always create longer videos. As always, there is no one-size-fits-all and you should test to see what your audience prefers.

In general, the sweet spot is somewhere between 60 and 90 seconds. Longer videos might deter some people from committing too much of their time.

3. Spark conversations, don’t “just post”

It’s amazing how many people forget the “social” part in “social media”. If engagement is your goal, you shouldn’t act like a TV station that delivers the news and doesn’t need input from the viewers. Actually, even TV stations occasionally take comments from the public or create surveys, so there’s really no excuse for your online presence to look more obsolete than a TV show.

Here are a few things you can do to get the ball rolling:

  • Ask for your fans’ opinion – “Red or black — which one do you prefer for X car model?”
  • Tap into current events – “Who’s watching the Super Bowl with us tonight?”
  • Show genuine interest by asking questions that show you know your audience – “What’s your #1 marketing struggle right now?”

4. Interact and engage in a meaningful way

Drawing on the point above, remember to always answer comments. Whether it’s a conversational post or a “regular” post, you should always make the most of user-generated content.

It’s not just that your fans expect and answer (in four hours or less!). It’s also that posts with more user-generated content get a better organic reach.

The Facebook algorithm sees that a certain post has sparked interest and will show it to more people who might also like it.

You can get the ball rolling by adding the first comment yourself – it can be a link that’s relevant to the topic of your post, a funny GIF or a few extra photos.

5. Go live

Your fans will receive a notification every time you go live on your business page. This is the safest way to reach almost everyone at the same time.

Of course, not all of them will watch or interact with your live video. Still, if you have something important to communicate this is the way to do it and reach more people.

One caveat, though: don’t abuse this feature. You shouldn’t go live more than once a week. And when you do, make sure that your video is interesting to your audience. Otherwise, you’ll end up losing fans.

6. Hold competitions and giveaways

Yes, everyone loves free stuff. A contest is bound to ramp up the engagement levels on your page.

Keep in mind, though, that contests and giveaways can be quite tricky on both Facebook and Instagram. Here’s how to make sure yours will help you meet your goals:

  • Always follow the Facebook rules for contests and giveaways. Ignoring them can result in having your page shut down. Permanently.
  • Deliver what you promise. Under no circumstances should you hold sham giveaways just to boost your numbers and engagement. Again, this could get your page shut down. Or, at the very least, the target of a lot of internet hate.
  • Show who won. Don’t leave people hanging. Let them know who won and even follow up with a post about the winner receiving their prize (if possible).

Bottom line: treat Facebook giveaways like separate projects from your day-to-day social media activity. And make sure you manage these projects accordingly.

7. Share curated content

You don’t always have to write about your own brand. In fact, you shouldn’t.

At least 20% of your content should be curated from other sources. This shows that you are not just trying to sell your products or services but that you genuinely care about keeping your audience informed or entertained.

Pay extra attention to the sources you use. Inc.com, The Harvard Business Review, The New York Times, Quartz, TechCrunch – all these are reliable sources of information. Stay away from shady websites with little authority in their field.

How to boost engagement on your Facebook business page without paying for ads – Conclusion

If you don’t want to pay for Facebook ads, then pay attention to what your audience wants and needs. It ultimately boils down to this: when you offer relevant content, people will engage with it.

Take a page from the BuzzFeed manual – people aren’t shy about commenting on branded posts. But they only do it when they care about it enough, when the post sparks enough interest.

Not sure how to achieve this for your Facebook page? We can help! My agency offers affordable social media marketing services for companies that need help monetizing their Facebook presence.

Take a look at our social media marketing and management services and let’s talk!

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