Social Media Marketing

Snap Up Some Marketing Success

Do you use Snapchat to help market your small business? If the answer is no, what are you missing out on? If the answer is yes, what can you teach other businesses about the pros of marketing via this social tool?

Snap Up Some Marketing Success
When you think about using social media to market for your business, Facebook and Twitter are probably the first two sites that come to mind. Think about it for a while and you might consider Pinterest or Instagram. You definitely think about networking with LinkedIn. But what about Snapchat?

If Snapchat has never crossed your mind as a business tool, should it? Created as a way for teens to share images that disappear in moments, it doesn’t seem like it would have any value at first glance. Numerous companies have looked past the initial viewpoint to see the potential to target a brand new audience. If you haven’t considered it before, now may be the time.

What Snapchat Has to Offer
First, consider the main audience of Snapchat. The average person on this network is between the ages of 13 and 25. If your target customer is in that age group, you must consider Snapchat.

While the site started out with images and video that is only available for up to 10 seconds, there are now Snapchat Stories that are available for 24 hours. This added feature gives businesses more time to convey their message while still maintaining a sense of urgency that compels people to buy.

Ways to Use Snapchat
So you now know Snapchat could benefit your business, but you’re still not sure how to use it. Begin by looking at current customers. Encourage their loyalty by sending them special offers on Snapchat. Have them send a snap to you in return for a free giveaway or discount coupon. Maybe the snap has to be a picture of them using your product or showing that they need what you sell.

The idea with promotions like this is to engage your customers and create loyalty. Have them send the name of a friend to win a prize. Once the friend adds your business on Snapchat, the person gets a reward.

The New Story Feature
With the new Stories, you can do even more. It allows you to include images along with a five-second video. Use it to present a story about your company or give the latest update on a new product or promotion. Send people to your website or other pages at the end of the story.

This is also a great place to preview a new product or update on the latest product. Instead of lamenting that the video or images last only a few seconds, use that short time frame to create a teaser that will leave your audience wanting more. Make it into a series with each storytelling just a small part about the product. By the time it finally arrives in the store, your audience will be so pumped, they can’t stay away.

If you aren’t using Snapchat for your business, you should be. This new social media network has a lot of potentials if your target market is a youthful demographic. If you are using the network, look at new ways to enhance your current marketing strategy.

Useful Facts About SEO and Social Media

Useful Facts About SEO and Social Media

How do SEO and social media help drive traffic to your online business?

When it comes to driving traffic to your business, SEO and social media platforms both play major roles. To better understand how SEO and social media platforms help your business, it would be easier to look at facts and statistics so you can understand how companies similar to yours have succeeded by using these two traffic driver

Facts About SEO

SEO has a major impact on long-term lead generation. 59% of marketers agree that SEO has had the biggest effect on their lead generation goals. Social media was second with a percentage of 21%, while pay per click is 20%. It is not surprising, therefore, that most businesses plan to increase their SEO budget.

When it comes to lead generation, 49% of marketers in the B2C business seem to agree that SEO ranks in the first place when it comes to impacting their businesses. Pay per click and social media followed closely in that ranking with 26% and 25%, respectively. If you are considering doing SEO yourself as opposed to hiring an agency, make sure to give that decision a second thought. 21% of marketers agree that SEO agencies are far better at SEO than doing it in-house. Only about 11% agree that in-house SEO is preferable.

Social Media Facts

More searches are taking place in social media search engines than ever before. In 2016, searches in popular search engines such as Google and Yahoo dropped by 1%, while searches on social media sites increased by a dramatic 8%. Networks like Twitter, Facebook, and Amazon account for a majority of these searches. That does not mean you should ignore the power of organic search; it still carries significant weight. However, it is an important indicator that shows people are becoming more and more geared towards utilizing social media sites for acquiring their information.

Trends in Traffic Generation

The demand for SEO skills has risen dramatically in the past year. Job boards like Indeed.com recorded a 1900% increase in SEO job postings. It has also affected LinkedIn; there has been approximately a 112% increase in the number of profiles containing the word SEO.

Equally powerful is the use of emails for spreading the word about your brand. There are over 62 billion emails sent every day. An average person spends a certain amount of time each day reading emails. This is a powerful tool to use if you know how to utilize it effectively. What this tells you is that there are inherent benefits in utilizing different forms of marketing in your social media pages and websites.

Incorporating email marketing as part of your campaign will help you expand your reach even further. This can result in finding valuable customers over time. 81% of marketers that use this strategy call it “effective”. It’s true that SEO drives traffic, but it is email that actually drives conversions. 29% of marketers agree that traffic converts at the highest rate when done through email marketing. 22% say that email is their main source of conversion.

Don’t Forget About Blogging!

Of equal importance is the need to make blogging a part of your SEO and social media strategy. Over 92% of Fortune 500 companies are not utilizing the power of blogs for their businesses. This opens a window of opportunity for small and medium-scale businesses to take their fair share of the market.

It has been estimated that companies that blog at least 15 times per month generate over 5 times the traffic of companies that do not blog. A high percentage of companies that blog have acquired customers through their blogs. If you are thinking of going into social media marketing, you should be aware that blogging is the core of many social marketing strategies. 59% of companies say that blogging contributed significantly more to their business than any other method.

Time Tested and Effective

The facts and figures explained above should be enough to demonstrate the importance of SEO and social media when it comes to your online business efforts. However, it’s also important to realize that social media marketing isn’t simply utilizing Facebook, Twitter, Pinterest, and other social media giants. While using these sites can make a big difference in increasing visibility, there are other forms of social marketing that are considered less often but are equally powerful. Email and blogging are older forms of social media marketing compared to Facebook, Twitter, and Pinterest, but they are time tested and effective. Even with the changing trends in our modern lifestyles, email and blogging have still managed to be a very effective method of driving traffic to your business.

Analyse, Rinse and Repeat Your Social Media Strategy

Analyze, Rinse and Repeat Your Social Media Strategy

If you planned well ahead to start the new year with a bang regarding your business’ social media strategy, you may already be seeing results. However, if you delayed in making a social media plan of action for your business, or are not seeing returns on your investment strategy, then now is a good time to retool your existing plan or come up with a completely new one.

The following are steps I took to help layout the social media strategies for my clients and my own business. It may take some time to analyze past social media engagement efforts to see what worked and what didn’t, so you can determine how to approach the rest of the year. But diving deep into the past will help you see the year ahead more clearly.

1. Analyze the Past

Download a social media engagement report for the entire last year directly from your social network sites or from the social media management platform you use. Take a look at last year’s activity across all networks. Start with the original posts and links you shared.

Questions to ask:

• What drove the most engagement or traffic?

• Was it posts with links, photos or videos?

• Were they informational, educational or simply entertainment-based?

• Did you ask questions that generated responses, and if so, what were they?

• How could you add to conversations that were generated?

Take a look at the contests and other special campaigns that may have generated optimal buzz. Organize the posts complete with links and images in a spreadsheet, in order of highest buzz factor. Use this spreadsheet as a base to model what type of content you will post in the future.

Also, take a look at people and brands you followed in the past year, and whose content you retweeted or shared. Whose profiles with content you retweeted and shared generated the most buzz? Put those thought leaders from your industry on another page of your spreadsheet. Those are the ones you want to continue to monitor in the year ahead. If you haven’t yet, sign up for their blogs or RSS feeds to make sure you don’t miss out on important information they’re publishing that you can share with your fan base.

2. Rinse and Originate

Just as Facebook and Google come up with a new algorithm seemingly every other month in this fast-changing social media world, people’s tastes and attention metamorphose. Among the tried and true tactics from the previous year, don’t be afraid to try new thought and action campaigns. Take a look at what other brands did the past year that generated buzz. Airline company Virgin America’s “Two for One Taco and Tickets” campaign is a great example of a unique social media campaign utilizing geolocation. From campaigns with a personal touch to more innovative social media strategies, you can generate a buzz that will ignite your fan base. Here’s a blog article on Social Media Today that highlights more creative ways companies engaged fans on social media.

3. Repeat Successful Campaigns

If you just posted anything you thought might have even remotely interested your followers base without any forethought then skip this step. Hopefully, you established some past social media strategy goals for individual posts, even if the simple one of generating engagement through likes, shares, and retweets. (Remember, the more your content is shared, the more your brand or business name is seen by potential clients and consumers.) Other goals could have been to capture email leads, grow your company’s blog subscription base, or convert leads into buying customers.

If you achieved clearly stated goals, list those in the spreadsheet you created in Step 1 next to the content posted that was a step in the goal conversion process. Unless you are a Google Analytics pro or have a dedicated analytics team that can do this for you, it may be difficult to follow the conversion process, but apps by companies like Shortstack or Woobox, enable you to see exactly where the conversion process took place for contests and similar campaigns. The goal in this step for the year ahead is to replicate and even improve upon successful campaigns.

Tip: If you use a social media management/monitoring platform like Social Report or Raven Tools you can create and download reports that cover a full year. Social Report, which I’ve been checking out for the past month, offers in-depth reports on all the major social media sites like Twitter, Facebook, Google+, Pinterest, LinkedIn, and YouTube. Sprout Social allows you to download in CVS format posts, direct messages and comments from Google+, Facebook, and Twitter, with the number of shares/likes/comments/shares, as well as the percentage of reach/engagement.

10 Tips For Growing Your Business

10 Tips For Growing Your Business

1. Manage Accounts Receivable

Be courteous, but firm with customers. Most small businesses do not have the cash flow that allows the luxury of providing lines of credit to their customers. Track accounts receivables closely, and follow-up on past due accounts.

2. Have A Plan

Set goals, and have a plan with a time-line to achieve those goals. Support the plan with milestones and specific intended steps you need to take to attain the specified goals.

3. Analyze Data

Determine what is working, as well as what is not working. Also, consider what may not currently be a priority, but should be! Why pay for advertising that does not result in sales? Analyze weblogs and sales data, and determine your ROI (Return On Investment). Get rid of the things that are not working, and focus on the things that are

4. Adapt

Be flexible, and adapt to changing market demands and news. Small businesses, because of their size, can normally adapt far more quickly to changing market needs. So seize those opportunities quickly when they arise in your market.

5. Test New Marketing

Think outside the box and experiment with new marketing mediums and channels. Test new marketing initiatives to determine their effectiveness. By testing your marketing efforts, you may locate an under-served niche, which you can then take advantage of and claim as your own.

6. Spend Money To Make Money

Many small businesses are reluctant to spend their money unless absolutely necessary. But in most cases, you need to be willing to spend money in order to make money. Just be sure to spend wisely, and reap the rewards.

7. Consider Niches

Niche marketing can be very lucrative for small businesses. Larger companies normally go after the much wider “general” markets, while often ignoring those smaller niches, leaving them wide open for smaller businesses to take advantage of.

8. Communicate

Communicate with staff and customers. Use multiple channels to get your message out.

9. Listen

Listen to what your customers are saying about you and your products. Learn what they like, as well as what they don’t like. Cater to their needs, and learn from them.

10. Build Your Brand

Brand recognition is not built overnight, but a strong brand and brand recognition is worth its weight in gold and has the potential to sell products for many years. Make every effort to establish your brand in your marketplace.

Optimizing Landing Pages for More Conversions

Optimizing Landing Pages for More Conversions

When you speak of landing page optimization, you generally refer to getting more conversions through it. And that’s perfectly understandable. After all, this is what a landing page should do – convert readers into paying customers. Plus, since most landing pages are part of sales funnels that usually start with PPC ads, why bother with SEO?

Well, does more targeted traffic mean anything to you?

If so, keep reading.

At the digital marketing agency I run, a lot of the copywriting we do is for clients who want a high conversion rate for their landing pages. But we also ask them about SEO before getting to work. Most of them are surprised at first, but it doesn’t take them long to realize the benefits of the “double” optimization.

However, they all have the same concern: “can you do both?” In other words, won’t SEO hurt the flow of the landing page?

My answer is always the same: Not if you do it right.

Here are a few of our tricks.

Optimizing a landing page for conversions

Of course, a high CRO is always the top priority when it comes to landing pages. SEO takes a back seat. I won’t insist too much on the technical or graphical elements here (strong, contrasting colors, VERY visible CTA buttons and non-cluttered pages), as this is not my specialty.

I’ll speak about what I know best – the words that actually sell.

1. A landing page should be about a single thing

It’s tempting to save some money and cram all your products or services on a single page that you create ads for. But it’s never a winning strategy.

Instead of confusing the reader with multiple products and services, stick to a single one. Explain it thoroughly. Toward the end of the landing page, you can also refer them to complementary products. Still, use no more than a phrase for this and don’t create a separate CTA.

2. Focus on the benefits

It’s tempting to brag about the awesomeness of what you have to offer. Sadly, it’s also a deterrent for your readers. The era of pushy salesmen is over. You need to speak about your customers and put them in the spotlight instead of yourself.

Instead of saying “our solutions are the best for reducing PPC costs,” try “you can reduce your PPC costs by up to 50 percent with our solution.” Instead of “the most beautiful custom-made red shoes,” try “be the queen of every party in these red shoes made especially for you.”

I could go on forever, but I’m sure you get the point: always replace “I/we” with “you.”

3. Use powerful headlines

I always advise our writers to focus 20 percent of their time on the copy and 80 percent on the headline. Rewrite it 10 times if you have to. Do whatever it takes to make sure you’ve got the attention of the reader from the get-go.

Why?

Because from the time they clicked on your link, you’ve only got about five seconds to convince them to stay. If your headline doesn’t do the trick, nothing will.

Mentioning discounts, limited offers or benefits in the headline is always a good idea. Tell people what they stand to gain and you’ve got their attention (maybe even their money).

4. Start with the important things

A rule we always respect is writing the most important issues at the very beginning. The key benefit(s), price, discounts, duration of the promotional offer, first CTA button, how to get the offer and so on – all these go above the fold.

Above the fold means that the reader doesn’t have to scroll at all to get all this information. Lower on the page, we can always go into more detail about the benefits and rules of the campaign. But we want to make sure that the reader can get the gist at a glance.

This is very important because some readers may be convinced even before clicking the link. If your ads are compelling enough, they just need to find the “buy” button quickly and easily. Why not offer them that amazing experience.

There is one exception: if your product/service solves a lot of pain points for your customers, you can go into more details about this at the beginning of your page. Speaking about your customers’ problems and showing you understand them is also a great way to get their attention.

5. Use bullet points

Don’t make your reader squint to read your copy. You must already know that mobile Internet usage is taking over with more people surfing the Web from a mobile gadget than from a desktop.

Make life easy for them. Use bullet points, bold your headlines and allow for white space. All this makes for easy retrieval of the information that the reader is interested in.

Optimizing a landing page for search engines

Let’s take a look at how we can make sure that a landing page is SEO-friendly, but without harming its conversion rate.

1. Get technical

Be very careful with the meta description, alt tags and title/headline tags you use. The same goes for the URL. Make sure all of these contain your primary keyword.

Since these aren’t as visible as the copy on the page, you can focus on getting them right from an SEO perspective. It is, perhaps, the only time when you get to focus more on SEO than on conversion optimization.

2. Choose keywords with user intent in mind

Usually, this means going for long-tail keywords. The best thing about them is that you can also integrate them naturally in your copy (with a bit of skill, of course).

For instance, let’s say you want to address people who are looking for ways to reduce their PPC costs. The ideal keyword for this is something along these lines: “how to reduce PPC costs.” Inserting the phrase “reduce PPC costs” is fairly easy. The “how-to” part can be trickier.

But you can always use phrasings like: “If you’ve been wondering how to reduce PPC costs, you’ve come to the right place. Here’s your solution” or “No more guessing on how to reduce PPC costs. Check out the bulletproof solution.”

3. Go long form

We know that search engines favor long-form content over short form. But this has less to do with your actual word count and more to do with how you present the information.

Long-form content typically performs best in SERPs because it is well-researched and it provides a wealth of information. And that’s great for blog posts.

But when it comes to landing pages, you can’t bore your readers with tons of information or an at-length history of the topic. However, there is a little trick you can use to have the best of both worlds.

There are little bits of code that you can use to hide more content under a headline that readers can collapse or expand at will. Yes, it’s that easy.

This way, you can have both the long-form content that search engines want and the brevity that gets you conversions.

4. Write human-centric content

I’ve said it a thousand times before: search engines have started to love the same content humans do. So, instead of fluffing it up with keywords, write with your human readers in mind. Google bots will also go nuts about it.

When you insert keywords, think of those that aren’t just SEO-friendly, but also conversion-friendly. Associate power words like ‘profit,’ ‘revenue,’ ‘boost,’ ‘engage,’ ‘win’ and so on with your primary keyword.

5. LSI keywords are your best friends

Not only will they help you avoid repeating the same keywords over and over again, but they will also make it easier for Google to understand what your page is about and rank it accordingly. I wrote more about LSI keywords and why they matter for your SEO so much here.

Last, but not least, make sure that the professional copywriters you work with know that both SEO and conversion optimization are important. Some of them tend to forget about SEO and focus on CRO.

Even if ranking organically for the said landing page doesn’t matter too much for you, think about it this way: you can save money on PPC ads, especially AdWords. For every ad, Google calculates the quality index of the page. The better the optimization, the higher your ranking, and the lower your costs.

6 Hot Tips to Rock Your Social Media Results

 

6 Hot Tips to Rock Your Social Media Results

Social Media apps on iPhone

Social media is a powerful way to build a following, turn prospects into leads and drive sales.

One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts.

If you aren’t getting the social media results you are looking for, perhaps it’s time to look at new tactics.

If you are ready to get more out of your social media marketing, here are six techniques to try:

1. Use Facebook Live

Video marketing is a powerful addition to your marketing mix. But live video is shown to keep users watching for three times longer than a recorded video.

Fans love the feeling of listening to what you have to share at the moment. Try answering questions and providing tips while life.

Another way to use Facebook Live is to broadcast an update when you are networking or attending events. Or share a Facebook live update on any launches coming down the pipe.

2. Offer Opt-In Gifts to Grow Your Marketing List

People can’t resist getting a checklist, blueprint, app, or white paper that offers valuable information.

When you give value first, it goes a long way toward building trust and rapport with your followers. Plus, this allows you to capture your social media leads into your e-mail marketing list.

Give them something they can’t refuse and send them to a landing page to sign up. That way you can keep in contact via e-mail sharing additional offers and information in a drip campaign.

3. Invite People to Take Action

Be strategic with your calls to action to get the most out of your social media efforts.

In addition to sharing a mix of posts, be sure to offer ways your fans can dive deeper with you. This can include a free consultation, special offers and discount deals, webinars, participation in your Facebook group, and more.

4. Build Your Fan Base Organically

Never hire someone from Fiverr who can add 10,000 fans for a fee. This is a bad idea on many levels.

Instead, find groups with people in your target audience. Be helpful. Start real conversations. Invite them to join your social media page or group.

Don’t be afraid to reach out with private messaging to respond to questions they have or share resources or advice.

So don’t buy followers. It’s about the quality of followers, not quantity. It’s better to have 1,000 raving fans you have attracted than to have 10,000 fans who don’t really know you or have an investment in the connection.

5. Offer a Mix of Content

People love variety. Be creative and provide a variety of content formats including how-to articles, videos, graphics, and infographics.

An ideal content marketing strategy is to always keep your target market in mind and post what you think they will best want to receive from you.

6. Post at the Ideal Time for Best Exposure

Timing is everything. If you share an incredible post, you want to ensure the most people possible can see it.

There are many social media tools to help you see the best times to post content to reach the biggest audience. This may vary from platform to platform.

So don’t guess when you can use analytic tools with reports that help you identify the ideal time to post.

Social media is evolving and growing fast. There is a lot of opportunities to get leads, drive sales, and build a following but you have to get creative. You can’t just rely on the old tactics you have used in the past; you need  to implement new techniques and tools if you want to stay ahead of the competition

A Brand New Concept for Advertising on Social Media in 2020

A Brand New Concept for Advertising on Social Media in 2020

By Regewall Technology in Advertising Business

Whether you run a small startup, an e-commerce platform or a retail storefront, social media can indeed bring new customers and much-needed brand awareness to your business in 2020. However, creating the perfect marketing mix for your social media pages can be tricky without the right know-how, which is why we are here today. Let’s take a look at several important guidelines and practical tips that can help you elevate your social media advertising concept for 2020 and help increase your exposure and revenue.

Why Social Advertising Matters in 2020

Before we take a closer look at how you can utilize social media platforms for your brand awareness and lead generation, it’s worth exploring the benefits of doing so in the first place. Jessica Brook, Head of Public Relations at Studyker spoke on the matter briefly: “When it comes to online exposure, your best bet is to go where the audiences already are. In the case of social media, integrating your brand into existing social ecosystems and raising public image and awareness of your company is a logical move in today’s digital age. Avoiding social media marketing altogether will quickly result in your competition taking over whatever market you’ve carved out for yourself already, making its active utilization a must.”

Social media platforms represent a unique communication channel, especially in 2020 where everyone has some form of access to the web and already uses Facebook, Twitter, Instagram or all of the above. With that in mind, some of the most beneficial reasons for social media to find their place in your marketing strategy include:

  • Direct control of your brand’s public image
  • Facilitating brand loyalty and advocacy
  • Increased website traffic and sales
  • More frequent B2B networking opportunities
  • High ROI due to the cost-efficient nature of social media

Social Media Advertising Concepts for 2020

Set Concrete Milestones & Goals

Even though 2020 is underway, it’s never too late to set long-term goals for your brand’s social media exposure. What is the state of social media marketing for your brand as of right now? Do you intend to attract local or international stakeholders? Do you have the capacity to hire a content creator and a social media manager?

You can use goal-setting methodologies such as SMART or mind-mapping among others to objectivize your milestones and goals more precisely. That way, any action, tool or campaign you approach will be utilized to a greater extent thanks to tangible goals to back them up.

Platform-Based Content Approach

No two social media platforms are alike when it comes to creating and managing content. Twitter, for example, is perfect for short calls to action and outbound links to your website or blog.

Instagram, on the other hand, is a visual-first platform with great potential for storytelling and hashtag utilization. Facebook is a combination of both, allowing you to create special follower groups, post various types of content and talk to your audiences daily.

Depending on which platforms you choose to focus on, your content style should reflect those efforts adequately. Don’t create a single piece of content and try to push it to all channels at once without any retrofitting or formatting to make it more impactful. Tools such as Evernote and Hemingway offer great versatility when it comes to writing and editing content for social media – make sure to use them wisely in 2020 and beyond.

Fewer Sales, More Interactivity

The end-goal of your social media activity will always be sales and lead generation – that is a given. However, your audiences don’t need to hear that constantly, or in fact, at all when it comes to social media marketing. In the age of hyper-speed content mills creating posts, videos, and visuals for social media by the minute, people simply want to see something genuine.

With that in mind, your approach to content creation should be less about direct sales and more about brand representation, storytelling, social proof and interaction with the audience. Include calls to action, questions and discussion invitations in your social media posts on a regular basis. Respond to discussions, suggestions, and feedback whenever someone reaches out to your page directly or leaves a comment on your post. Social media marketing is a two-way street. Make sure to do your part and the people across the globe who follow your pages will return that in spades.

Live Events & Giveaways

Speaking of interactivity, live social media events are a great way to bolster your brand awareness in short bursts. You can organize live events around Q&A sessions, interviews with industry representatives or influencers, or simply to discuss your business’ plans for future development.

Likewise, giveaways, quizzes, and polls are also popular on social media due to their low-cost, high-return performance. Small gifts such as discount coupons, codes for e-commerce platforms or streaming services, or even branded toys and memorabilia all work wonders on social media. Get creative and look for ways in which you can introduce live events to your business model to ensure much higher traffic and lead generation for your website and brand in 2020.

Incentivize a Long-Term Following

Building brand loyalty is an ongoing project with no real end-game other than recurring purchases and word of mouth from satisfied consumers. That being said, your social media campaigns should always play the long game and introduce multi-week events, multi-part blog posts as well as frequent updates and teasers for the future.

As we’ve previously mentioned, talking to your followers on public posts and comments sections already do wonders for your brand’s public perception due to many companies simply not bothering with that aspect of social media marketing. Give your followers a reason to get back in touch with your social media pages on a regular basis and your revenue generation rates will reflect those efforts.

Social Media Advertising Mistakes to Avoid

Now that we have a better idea of how to utilize social media more efficiently in 2020, let’s take a look at several notable mistakes to keep in mind. These mistakes will effectively negate any positive progress you’ve made with your new social media advertisement concept for the future, so make sure to avoid and mitigate them at all costs.

Marketing your Brand without a Strategy

You should never post content on social media channels without a reason to do so. Every post, content piece or update should always be planned in advance and serve a concrete campaign. That way, you will not only have an easier time organizing your production and publishing activities but also create a sense of organization and professionalism around your brand.

Frequent Publishing and Reposting

Social media posts should be published with good taste and never to simply spam as much content as possible. Too many social media posts, not to mention copied and reposted old content, will have a negative effect on your brand’s public perception. Schedule your posts for strictly regulated publishing, whether that be once a day or three times a week to allow your followers to anticipate new content drops more easily.

Inadequate Handling of Negative Feedback

Given the vast array of potential customers from around the world, negative feedback is not a matter of “if”, rather “when”. That being said, it’s always the best solution to handle negative feedback in a civil and respectful manner, even if the other party is wrong – from their perspective, they are right.

Make sure not to burn any bridges and create negative PR for your brand on social media – politely apologize for whatever situation the customer has found themselves in and look for ways to amend their bad experience as effectively as possible.

Social Media Marketing Stagnation

Lastly, the worst thing that can happen to your social media pages is stagnation. It’s always good practice to run surveys with your followers, collect performance data and look at what works and doesn’t work in your strategy.

Try to innovate with different content types, visual standards, topics and various kinds of audience interactivity. Keep things fresh for your followers and they will stick around and improve your bottom line in doing so.

In Conclusion

Social media platforms are not a revolutionary addition to the online advertising scene but they are nonetheless a very important factor to consider. Make it your mission for 2020 to increase social media presence and brand awareness for your business. Whether you work with local consumers or an international audience, social media platforms can help you perform better both in terms of revenue gains and lead generation going forward.

6 Engaging Types of Online Advertising for Businesses to Increase Traffic

6 Engaging Types of Online Advertising for Businesses to Increase Traffic

Online marketing is one of the most cost-effective ways of reaching out to your target audience and grabbing their attention. You can place these ads for fulfilling one or more goals like lead generation, sales, and brand awareness. The best part of online marketing is that you get to know the response almost instantly unlike conventional marketing methods. Today, more and more businesses are moving to online advertising owing to its easy-to-start and inexpensive nature.

If you try to enter the world of digital marketing on your own, it can be overwhelming but hiring the services of a digital marketing agency makes it easy. These agencies know the various channels and platforms that can be used to advertise and how to use them based on your business needs.

Let’s look at a few of the online advertising options for increasing traffic to your website.

Search Engine Ads

The ads seen on a search engine’s first page comes under SEM (Search Engine Marketing). When any user searches using a specific keyword, the ads related to that keyword appear at the top of the search results page. Since only a few selected ads can be placed there, you need to compete with others for the spots. The search engine chooses which ads to place scoring on factors like quality and relevance. These ads are very effective as they come up exactly when a user is looking for that type of product or service. Hence, people are more likely to click on it. But, this type of advertisement is expensive and not everyone can afford it, especially businesses with very limited budgets.

Display Ads

Any ad comprised of a combination of text and image and appearing on web pages falls under-display advertising. These ads have the sole aim to distract the user and lure him to click on them by leaving whatever current activity the user was involved in. These ads include graphics and other appealing elements to gain users’ attention. When placed on the pages where you know that your target audience is found, they are quite effective in getting people to visit your website.

Mobile Advertising

With 2.5 billion people around the globe using smartphones, the potential for mobile advertising is immense. With the deep penetration of smartphones, this kind of advertising has emerged as a powerful medium to connect with targeted customers and establish trust and a brand. People happily stay glued to these small portable screens for hours consuming large amounts of content and hence reaching them through this medium is an intelligent move. According to data, the click-through rate of mobile ads is nearly double that of traditional ads.

Advertising on Social Sites

A large number of people visit social sites like Facebook, Twitter, and Instagram on a daily basis. Hence, advertising on these sites poses a fantastic opportunity of reaching out to your audience. Sites like Facebook work with advertisers to come up with ads that are effective and don’t disrupt the user experience. The popular social site ads often have the best click-through rates.

Retargeting Ads

These ads target those users who have expressed interest in your business in some way and then moved on. You retarget them by placing ads to gain back their attention, reminding them of their interest in you. If you can lure back these customers through these ads, they are more likely to convert because they were already interested in the product or service you are offering. This type of advertising can accelerate your conversion rate if the digital marketing services you have hired for the job develop the advertising campaign correctly, keeping a specific goal in mind.

Webinar Advertising

These days, webinars are quite popular. A webinar is an educational or instructive session held on the internet with audio and visual communication between the attendees and the speaker. It’s a great way to promote your website and increase traffic. You should use all those social media channels where your targeted audience is found to promote your webinar. You should even send out email notifications to those in your list to register for it. These emails can be sent at least a week ahead and then again as a reminder email with a subject like “Last chance to register” just a day prior to the webinar. Also, make sure to archive the presentation so that it can be viewed later by those who couldn’t make it at the designated time.

Online advertising is the only way to boost your visibility reach far and wide on an economical budget. Any good digital marketing agency understands the importance of digital marketing and uses different types of content and advertisements to reach out to your targeted audience effectively.

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