How to Strategically Advertise on Each Major Social Platform

How to Strategically Advertise on Each Major Social Platform

Ah, social media – the true be-all, end-all of the digital advertising scope. Never before have brands been able to reach their targets in such a streamlined fashion.

But, as many of you may have started to realize, not all applications are created equally. More specifically, not all apps will help you achieve the same results with your audience.

That’s because each social media platform is created uniquely with its own specific purpose. What works for one site is going to be inherently different than others.


Of all social media platforms, Facebook is the absolute must-have. This holds true no matter who your target audience is.

With over 1.9 billion monthly users, it’s almost guaranteed that your audience is active. Not only does it bring in more monthly users than any other channel, it also provides the most advertising opportunities.

Facebook Ads allow you to reach more of a targeted audience than any other platform. That’s because Facebook pulls in data from user preferences and its own data-driven algorithms.

The only downside to Facebook advertising is the amount of competition. With so many others utilizing its ad services, the price-per-click (PPC) cost can be high.


The beauty of Twitter is easy to understand. It’s fun. It’s direct. It’s advertising that doesn’t feel like advertising.

But, all of this comes at quite the cost. The average per click cost is well over a dollar.

Another disadvantage to Twitter is that your organic tweets have a short life. That’s because tweets are categorized chronologically. After some time, they’re doomed to get lost in the sea of new incoming tweets.

With all of that said, Twitter can be a highly effective tool for interacting with an audience. Of all social media platforms, Twitter is certainly the most conversational.

This works out in your favor because it’s your best shot to get people talking. Twitter is commonly used among users when discussing brands.

Other social platforms are less efficient in this manner. That’s why Twitter is the most popular app for users who wish to express a grievance or share a positive experience. Twitter allows you to create ads for the following: sponsored followers and tweets, increased engagement, app installations, and website visits.


What makes Instagram unique is quite obvious – it’s a picture sharing platform.

One of the major benefits of advertising through Instagram is its partnership with Facebook. You’re able to create and publish posts to and from Facebook, and vice versa.

One thing to consider is the app’s demographic. Sure, Instagram isn’t hurting in monthly users, (which is now 700 million, by the way).

But, you’ll want to keep in mind that 90% of its users are under the age of 30. So, if your target audience doesn’t fall into that niche, Insta-ads may not be worth the while.

Compared to the other social media platforms, Instagram lets you be the most creative. That’s because you’re sharing images, which we all know speak a thousand words.

You can use these images to increase local awareness or clicks to your website, and also promote app installations or video views.


Advertising through Snapchat has truly become monumental. Brands are able to reach their audience through location-based services, such as Geotags.

Also, Snap ‘stories’ are the perfect avenue for building excitement for a brand. It gives consumers a look behind the curtain and also boasts a world of opportunity.

Some brands use Snapchat stories to create games for users to play (and win real prizes). For instance, you could create a scavenger hunt for your user to follow.

Like Instagram, you want to keep in mind that Snapchat users are usually Millennials. if this isn’t your target demographic, it may be best to skip this platform.


LinkedIn comes in as one of the more popular advertising opportunities for businesses. That’s because it targets professionals within selected industries.

LinkedIn’s user preference and data-mining system handpick your audience. But, it does come at the steep price of over $5 per click.

Don’t let this figure scare you though. That investment can go a long way as LinkedIn has one of the highest visibility and purchase rates.

LinkedIn allows you to publish sponsored content, as well as text ads for website traffic. One other downside to LinkedIn is that its users are industry professionals. If this doesn’t really meet your niche, it can be hard to target around that.

But, if you are looking to reach within certain industries, LinkedIn provides that opportunity.

Final Thoughts:

One of the best approaches to social media advertising can be found in a very unexpected outlet. America’s diner, Denny’s, has a very worthwhile take on how their advertising varies between platforms:

“If a social platform was a person, what would he look like sitting at one of their tables? How would he interact? Who would he be engaging with?”

Once you determine how your audience uses each social channel, the rest should fall into place.

Amazing Instagram Promotion Tactics You Can Use to Get Real Results

November 27, 2019

Amazing Instagram Promotion Tactics You Can Use to Get Real Results

Instagram is great for businesses because it can help them create massive brand awareness.

Over the last few years, Instagram has been releasing a lot of updates, many of which have helped businesses get the most out of the platform. Instagram allows you to run ads using either CPC (cost-per-click) or CPM (cost-per-1000-impressions) models.

No matter how small or big your business is, Instagram can help you improve the visibility of your brand, reach your target audience, and increase actual sales. The average Instagram engagement rate is around 4.7%, which is much higher than any other social media platform.

Before we discuss effective Instagram promotion strategies that you can leverage, let us first understand the types of ads that you can run on Instagram.

Types of Instagram Ads You Can Leverage for Your Brand

You can advertise on Instagram by using any one of the six Instagram ad models discussed below.

1. Instagram Story Ads

Instagram Story ads appear between Stories. With 500 million users viewing Stories every day, you can easily reach a massive audience with your Story ad.

Story ads are perfect for promoting limited-time offers as they automatically expire after 24 hours. You can add five types of calls-to-action (CTAs) in your Story ads, including:

  • Apply Now
  • Book Now
  • Contact Us
  • Call Now (Video Only)
  • Download

2. Photo Ads

With the help of photo ads, you can showcase your products and services using impressive images.

To understand what kind of photos and visual content resonates with your audience, you can use a tool like Cortex. It is an AI-powered content tool that can help you optimize your photos for your ads.

Image via Amasty

With photo ads, you can add CTAs like:

  • Apply Now
  • Book Now
  • Call Now
  • Contact Us
  • Get Directions
  • Learn More
  • Get Showtimes
  • Download

3. Video Ads

Video ads can help you convey your message to your target audience with the added power of sound and motion. You can run impressive video ads that are up to 60-seconds long.

Call-to-action buttons that you can include in-video ads are:

  • Apply Now
  • Book Now
  • Call Now
  • Contact Us
  • Download

4. Carousel Ads

Carousel ads are effective when you want to showcase multiple products to your audience. They allow users to swipe through a series of images or videos (maximum of 10). You can add a strong call-to-action for viewers.

Various call-to-action buttons that you can use with Carousel ads include:

  • Apply Now
  • Book Now
  • Call Now
  • Contact Us
  • Download

5. Collection Ads

Collection ads are a combination of photos/videos and direct response marketing that allow users to purchase your product directly from the ad. This ad format only supports two call-to-action buttons: “Learn More” and “Purchase.”

6. Ads in Explore

Ads in Explore is one of the newest forms of ads on Instagram. This ad type lets you display your ads in the Explore feed. Leveraging these ads can help you reach and attract audiences who are willing to expand their interests beyond the accounts they follow.

Instagram Promotion Strategies That Actually Work

Now that we’ve talked about various types of Instagram ads, let’s discuss a few strategies that can help boost the success rate of your Instagram advertising campaigns.

Here are some of the most effective Instagram marketing strategies that can help you increase brand engagement and improve the overall ROI of your ad campaigns.

1. Use Social Causes to Engage Your Audience

Instagram primarily consists of younger audiences, and young people care about social causes.

If your business stands for a social cause, then there are higher chances that people will engage with your message. A social cause can help you strengthen the bond between your brand and the target audience.

Along with sharing your message on your own profile, you can also leverage the power of Instagram influencers to reach more people.

Platforms like iFluenz can help you collaborate with relevant influencers and run successful campaigns even on a tight budget. Such campaigns can help you reach a wider audience and enhance brand visibility.

2. Prioritize the Needs of  Your Target Customers

Creating ads that show that your business shares interests similar to your target customers can have a huge impact on the ROI of your campaigns. That’s because people are more likely to convert if they feel emotionally connected with a brand.

You should leverage customer-centric strategies to build a loyal and engaged community for your brand on Instagram.

If your business provides healthy diet supplements, it’s probably safe to say that your potential customers are passionate about fitness. Conducting a little research about the interests of your potential customers can help you create content that they will connect with.

RalFitness, a fitness coach, connects with his customers by regularly posting about healthy recipes and fitness tips.

Sharing posts that can educate consumers is a great way to increase engagement.

3. Use Instagram Carousel Ads to Tell Stories

With Carousel ads, you don’t need to limit yourself to use only one image per advertisement. You can add up to 10 images to tell a story to create a more engaging ad. Make sure that you enhance the quality of your images before you share them.

Instead of focusing solely on product photos, you can use in-context photos that showcase the real-life experiences of consumers using your products. You can also highlight the best features of a product and explain how it solves your customers’ problems.

You can even partner with influencers in your niche to share the story of your brand through sponsored posts. Influencer marketing platforms like enable you to find, sort, and evaluate various influencer profiles. This can help you choose influencers who are a good fit for your brand and campaign goals.

Tiffany & Co., a watch company, runs carousel ads that target male audiences with a combination of product and in-context images of their latest collection of mens’ watches.

4. Showcase Stories from Your Customers

One of the best ways to build authentic relationships with your customers is to highlight and showcase their stories. You should encourage them to take and post photos while using your products.

You can then share their photos and experiences with your audience. This will help you build trust and credibility and improve user engagement. Consumers are more likely to consider buying your products when they see stories of happy customers.

The Fairell Firm leverages the power of Instagram ads to share testimonials from their customers to attract prospects.

5. Use Instagram Filters, Special Effects, and Analytics

Instagram has a set of filters, special effects, and editing tools. You should use them to enhance the quality of your images so that they look impressive.

You can use these filters to brighten your images or edit their saturation and contrast levels. You can check out the complete list of effects and filters that Instagram allows you to apply to your images here.

Final Thoughts

Instagram can help you generate engagement higher than any other social media platform. If you are not using Instagram, you are missing out on the opportunity to build a loyal fan base for your brand.

You should start by implementing the Instagram promotion strategies we’ve discussed above. These strategies can help you take your business to the next level.

However, if you don’t monitor and measure the performance of your marketing campaigns, you can’t optimize them for better results.

That’s why you need to use Instagram Analytics to get insights about the number of impressions, clicks, and profile visits your ad generates. Tracking these metrics can help you evaluate the ROI of your Instagram marketing campaigns.

Do you leverage Instagram to promote your brand? Please share your experiences and tips with us in the comments below.