4 Types of SEO Content to Wow Your Customers in 2018.

I don’t know about you, but I strongly believe that each New Year is a new opportunity to do something amazing. And I’m not talking about New Year’s resolutions (they’re too easy to break – we all know it).

I’m talking about a fresh, clean slate. About that moment when you sit down with your planner and come up with ways to outdo yourself yet again.

For me, a big part of this process involves coming up with even better SEO content for both Idunn, the digital marketing agency that I run, and our clients. New topics, new formats and sometimes even new approaches can make a world of difference in organic traffic, lead generation and conversions.

After talking to some of our clients and analyzing the results we brought them last year, we decided two things. Firstly, most of them want to double down on their content efforts this year. Secondly, we all feel like it’s time to add something fresh.

This doesn’t mean reinventing the wheel. It just means that we want to offer our clients and our clients’ clients something original, unique and valuable. In a nutshell, something that they will read, share and love.

Without further ado, these are the types of content that I and my SEO copywriters will be focusing on in 2018:

4 types of content to wow both search engines and customers

First thing’s first: if you’ve read any of my previous articles on Regewall Technology, you know there’s one thing I’m quite obsessed with – quality. The type of content matters only as long as you don’t cut corners when it comes to quality. If you plan to be involved in content creation half-heartedly, your readers will know. And they won’t come back.

1. In-depth, authority blog posts

Everything starts with great research. And authority content (or 10x content as certainly makes no exception.

Too much of the Internet is made up or are re-hashed topics and recycled ideas. If you truly want your readers to devour everything you write, come back for more and, better yet, buy what you’re selling, then you need to move away from this approach.

Come up with content topics that are truly unique. Answer questions no one else ever has (especially not your competitors).

I’ll share an inside secret with you: my best authority content ideas come from Idunn’s clients. It’s the easiest and most efficient way to deliver exactly what my potential clients need.

Here’s why: my existing clients are the ideal buyer persona (the one that already bought). Their questions and uncertainties about content, social media or digital marketing in general are those shared by my entire target audience.

So I listen to them carefully. I answer their questions in an email or during a conference call. Then I think about them even more. Some of them end up being answered thoroughly on our blog.

And guess what?

The blog topics inspired by questions from our clients are those that get the most traffic and social shares.

2. Long form blog posts

There is no better way to get the ranking you want in SERPs than to go long form.

Back in 2016, we thought that 300 to 600-word blog posts were great. Why? Because we also thought that the reader didn’t have the time and the willingness to read more online.

Oh, how the times have changed!

We now know that readers want exhaustive pieces of content on topics that matter to them. How did we deal with eye soreness and lack of time, you ask?

Well, quite easily: we now break down texts in short paragraphs (even one sentence is OK), bullet points, listicles and more. We also make sure that our phrases are shorter and avoid fluff.

However, what does a long form blog post really mean?

You’ll find tons of opinions online. Some say a long form blog post can have as little as 1200 words. Others go as long as 4000+ words. In my experience, blog posts of 2000+ words get the best results with both readers and search engines.

Speaking of which, we already established what readers like about long form content. But I still owe you an explanation about why they are good for SEO.

You see, the more you write on a topic, the more chances of inserting your keywords naturally you get. And I’m not talking about keyword stuffing. That’s so 2010!

I’m talking about LSI keywords and truly going in-depth about your topic. When you write a lot (and when you do it well, of course!), Google ranks you higher because it believes your opus is the best way to answer any question a user might have on any given topic.

Lastly, I know I’ve said this before, but I feel it needs repeating: long form content is great, but it shouldn’t be forced. Remember what I said above about avoiding fluff?

Readers got smarter and they can easily spot it now. Fluff makes your text dull and, consequently, it makes readers close your page. In other words: if you have to write a lot to cover your topic exhaustively, do it. Go above 2000 words. Heck, go above 5000 if you must.

But don’t do it just because you read somewhere that you have to have long form content. Alternating between lengths in your blog posts is no crime. Quite the opposite – it inspires sincerity and establishes you as a thought leader.

3. Opinion pieces

In the point on authority content I said originality lays at the foundation of sharable, readable content. I know how hard it can be to come up with brand-new topics.

Luckily, you don’t have to do that all the time.

Let me be clear: I’m not encouraging plagiarism or copying the ideas of others.

I’m merely saying that opinion pieces are a great way to provide your readers with new, interesting angles. Let’s say you read an article about pre-sale home renovation. The article says you should always start by replacing the floors. But you disagree. In your experience as a real estate agent, you know that home sellers can get a better bang for their buck with smaller, cheaper renovations like painting the outside of the house and the doors.

Do write that.

Don’t avoid the topic just because someone else did it before you. You have a unique voice that your clients want to hear.

Opinion pieces can cover anything from politics to societal development or the latest trends in your industry. If you don’t want to get awfully controversial, I suggest you stick with the latter. Also, no matter what enraged you and caused you to start writing a rebuttal or an opinion piece, be sure you’re not downright offensive or insulting to other people or companies. [No, not even if they are your competitors – it will make you look petty and small].

4. How-to articles

How-to articles make the best evergreen pieces of content. If you provide people with guides on how to solve a burning problem, you will have gained their fidelity forever.

It all circles back to user intent and proper keyword research.

Let me be clear: most people shy away from long-tail keywords because they have a low search volume. In my experience, that is the worst mistake you can make.

Not only is it easier to optimize for long-tail keywords, it’s also better. You may be getting less traffic, but it will be highly targeted traffic.

I’m assuming that you are selling something and not writing content just for kicks, right?

In that case, long-tail keywords are your best friends. I wrote more about this and about how long-tail keywords helped our clients . We also wrote an article about generating traffic through tactic.

Wrapping things up

Yes, content marketing works (wonders). If you don’t believe me, believe the stats – I gathered 10 of them in this article, but there are plenty more that prove the same things: when done right, content marketing can be a gift that keeps on giving. Better yet: it requires a minimal investment.

But (there’s always a “but”) all this happens only “when done right”.

Do not fall for promises of $10 articles that will help you rank higher than Wikipedia on any topic. That will never happen.

In content marketing, as in any field, what you pay is what you get.

Getting Started with Facebook Ads: 2019

“I get a 100% email open rate,’ said nobody ever. All the more reason to place Facebook ads targeting your own email list.” – Regenald Chimhanda, Social Media Speaker, Consultant, and Facebook Marketing Expert

With more the 2 billion monthly active users, Facebook is one of the most effective advertising channels on the web. Which is exactly why the social network raked in $9.16 billion in ad revenue in the second quarter of 2017.

Every day, businesses turn to Facebook to boost their awareness, downloads, sales, and other vital metrics.

For beginners, however, the company’s advertising platform can seem a bit complicated and daunting.

It’s time to demystify Facebook advertising for novice users and discuss the fundamentals of creating a campaign.

If you’re ready to learn how to use Facebook advertising to reach new audiences, here are 6 steps for creating an ad campaign on Facebook.

1. Establish Your Goals

Before you dive into ad creation mode, you must first consider why you are creating the ads to begin with.

By establishing the goal(s) of the adverts, you have a definitive intention in mind; after all, if you don’t know what your target is, you’re sure to miss it.

Moreover, when we get to the next step of the process, you will need to select a marketing objective; it’s best to know this ahead of time.

Some appropriate examples of advertising goals might be:

  • Generate sales
  • Increase website traffic
  • Acquire new leads
  • Boost event attendees

Once you establish why you’re advertising, you can move on to the next step.

2. Access Facebook Ads Manager and Choose an Objective

All Facebook ad campaigns will be conducted and overseen through the site’s Ad Manager tool. This can be accessed simply by clicking “Create Ads” in your account dropdown menu.

Once you’ve accessed the Ad Manager, you can manage your progress on the left side of the screen.

To get your first campaign started, we’ll need to select a marketing objective.

Here you will find a variety of potential options, broken down into 3 categories:

Awareness

Awareness goals are designed to reach individuals who are likely to be interested in your product, service, or brand. These objectives include:

  • Boost your posts
  • Promote your page
  • Reach people near your business
  • Increase brand awareness
  • Increase your reach

Consideration

These are used to compel users to find out more about your brand and what it offers. Consideration objectives include:

  • Traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages

Additionally, the Facebook Ad Manger gives more info about each of these categories.

Conversion

This category contains goals aimed at driving sales or converting users in another way. Objectives include:

  • Increase conversions on your website
  • Increase engagement in your app
  • Get people to claim your offer
  • Promote a product or catalogue
  • Get people to visit your shops

After selecting your objective, name the campaign and move on to the next step.

3. Determine the Audience

Selecting the right audience characteristics is vital to the success of your campaign. These folks can be customized using the following features:

  • Location – This is a user’s location, down to a mile radius.
  • Age
  • Gender
  • Languages
  • Interests – This includes an individual’s interests, activities, hobbies, and so forth.
  • Behaviors – This includes device usage, buying habits, and similar information.
  • Connections – This determines who the ad will be shown to, based on their Facebook page, app, and event connections, or lack thereof.

Additionally, you can elect to exclude folks based on the same information found in the “Interests” section. These work the same as negative keywords in AdWords.

For the best results, try to get as specific as possible with your audience selections.

4. Choose Your Ad’s Placement

Here is where you will select where your advert shows up for your audience. Facebook suggests Automatic Placements which, “. . . will automatically be shown to your audience in the places they’re likely to perform best. For this objective, placements may include Facebook, Instagram, Audience Network and Messenger.”

Choosing this option allows Facebook to optimize the placement of your ads for the best results, at the lowest cost. This is the best choice for new advertisers

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