Top IoT Trends that Will Lead to Digital Transformation

IoT (The Internet of Things) has grown rapidly in the last 5 years and it is continuing to grow in intelligence. The global market value of IoT is expected to reach $7.1 trillion by 2020. This clearly suggests that nearly every industry will be strongly impacted by IoT in the near future.

IoT will have a significant impact on our day to day lives, not only in the way we do business but also in that every device we interact with will be connected to IoT.

A world of massive possibilities lies in the future and we should be ready to accept IoT in all spheres of our life.

What is IoT?

IoT stands for the Internet of Things. It is a network of physical devices which are connected to the internet and to other connected devices in order to collect and share data.

Some examples of IoT include a smart microwave that can automatically cook food without any human intervention to set the time for cooking or self-driving cars that can make travel easier without the need for human-assisted driving. Sounds like a fairy tale but it’s true.

Top IoT Trends that Will Lead to Digital Transformation

A Connected Business Framework: IoT will help to build a connected business framework where logistics, devices, consumers and workforce will be connected together leading to an improved business ecosystem. This will make data sharing across all segments easier and the insights derived will be used to build strategies that will be more valuable than the existing ones.

Device Security Will Be Crucial: As devices become interconnected with each other, the threat to security will not be limited to just public networks. More and more private networks are set to come under scrutiny, meaning threats can arise from your smartphone or your smart home.

Systematic Enterprise Processes Will Be In Place: Automation will be adopted by most companies. When such automation starts to happen at scale, it will lead to systematic enterprise processes that will greatly improve efficiency.

Machine Learning and Blockchain Will Empower IoT: Both machine learning and blockchain are set to play a crucial role in the development of IoT. In fact, both of these will become established elements that will serve as the backbone of IoT.

Smart Home Devices Will Rise in Popularity: IoT powered smart home devices are set to become a part of every household in the near future. People who are currently not feeling the need to have IoT enabled home devices will start buying smart home devices. This is set to become one of the hottest IoT trends. Amazon Alexa, Google Home, home automation range from Wemo, Philips Hue lighting are some of the examples of smart home devices that will soar in popularity in the near future.

The Need for IoT Management

IoT device management will be extremely crucial because the current IoT device landscape is still immature. For an IoT friendly world which is secure and makes life easier, device management capabilities need to evolve rapidly.

In an interesting case study by Cloud Management Suite, it was discovered that Plan B, a UK based managed services provider which specializes in difficult program delivery found it frustrating to keep track of software across an array of devices spread over 20 countries and 1300 different users. A large number of the devices were purchased outside of the organization, hence the manual software maintenance was extremely slow and was adding to the cost burden. When the company adopted an IoT Device Management solution, it was able to drastically bring the costs down and the management of devices became easier. The solution used an agentless tool, providing effective management over systems based on a network or connected via Virtual Private Network (VPN). It was easily operated from the cloud, meaning, the tool required no server installation or configuration. Moreover, the solution incorporated a self-upgrading capability with a multi-tenancy feature, that enabled MSPs to proactively manage multiple customer environments from 30 – 30,000 endpoints.

IoT device management is the process of maintaining the device firmware and software so that it functions smoothly and securely. Constant monitoring, device maintenance, configuration, and authentication plays a crucial role in maintaining the entire IoT framework.

Here are some pointers that will lead to effective management of IoT devices:

  • Centralized password management: One should be able to change the passwords of each of the connected devices from one central location.
  • Automatic software updates: All the connected devices should be automatically checked for vulnerability. You should be able to manage unpatched vulnerabilities at the click of a button. With predictive patch management, effective network security should be achieved on a scale leading to a secured IoT world.
  • Better Groupings: Different devices in the IoT network will be provided by different IoT providers but there should be a system to group all the functions together to achieve optimum performance. For example, if I need to switch on the TV, AC, and Fridge of my house then I should be able to do that at the click of a button without the need to press 3 different switches to operate 3 different devices. AWS IoT 1-Click is an example of such software provided by Amazon.

  • Artificial Intelligence: Devices should be smart enough to sense the need for the operation, meaning lights should switch off automatically when there is no one in the room. Artificial intelligence is what will drive the efficiency of IoT.

Conclusion

The entire world is slowly moving towards IoT. We all will be highly dependent on IoT connected devices in the next 5 years. IoT is rightfully regarded as the ‘next generation of the internet’. However, security will become tougher and both consumers and manufacturers must take every step necessary to leave no vulnerabilities.

How to Optimize Your Facebook Advertising Campaign

Until a few years back, Google AdWords was the undisputed leader when it came to digital advertising. Search engine visitors have high purchasing intent and this makes ads targeted at them worthwhile.

However, Facebook has now emerged as a worthy competitor. Although the two billion people who visit Facebook each month have a relatively lower purchasing intent, this is more than compensated by the many advantages that Facebook advertising offers.

For one, Facebook comes with the ability to target your ads based on some very niche parameters. Also, it has one of the lowest costs in the advertising industry. For perspective, it costs around $0.25 to reach 1000 people on Facebook compared to $2.75 on Adwords and $32 on Newspapers.

optimizing facebook
But there is no gainsaying the fact that Facebook users aren’t surfing the social network platform to find a plumber or buy furniture. Nurturing your target audience and converting them needs a lot of planning and optimization. Let us take a look at a few pointers on how to go about this.

Understand Advertising Objectives

One of the key differences between Facebook advertising and Adwords is the visitor’s buying intent. With Adwords, you may target your ads at people looking to buy a widget and expect them to convert right away. Facebook advertising works differently. Here, your strategy depends on what your key advertising objective is:

  • Do you want to build a brand?
  • Do you want to gain users or followers?
  • Are you looking to capture the contact details of a warm lead?
  • Do you want to find paying customers?

The first step in Facebook advertising is to know what your objective is. As a mobile app business, you may want to get users to install your app. An eCommerce store, on the other hand, may either want to build a brand or find paying customers. An established brand may want to build a social media following or merely increase views for their video ad.

cmpaign objective
Providing the right objective helps you identify the ideal format, Call-to-Action message, and distribution strategy for your ads. For instance, a business looking for mobile app installs may choose specific devices or ad formats to maximize their install rate. An online store seeking conversions may either create a personal catalog or tie their business page to sell directly over Facebook.

Once you have identified the right objectives, the next step is to identify the specific metrics to measure and maximize the returns on your ad campaign.

Increasing Followers/Users

The most vital aspect of a Facebook ad when it comes increasing followers or users for your app is targeting. It is common for advertisers to target users who like or follow their competitors. While that does help you reach the right kind of user, you may do better by narrowing your target group further.

For instance, let us assume you want to grow a targeted group of fitness enthusiasts. Targeting runners is a great idea. Such users typically follow brands like Nike or Adidas. But a user who has followed just one of these brands may not really be highly interested in a fitness brand. On the other hand, a user who not only follows Nike or Adidas but also local marathon events is a highly targeted user who may be more interested in your fitness-related social media page or website.

improving targeting

Increase Virality

Facebook is a relatively cheap source of targeted traffic. Not surprisingly then, a lot of businesses use Facebook Ads for their viral marketing campaigns. According to Wharton Professor Jonah Berger, virality can happen due to one of six factors that can be summed up with the acronym – STEPPS. STEPPS stands for ‘Social Currency’, ‘Triggers’, ‘Emotion’, ‘Public’, ‘Practical Value’ and ‘Stories’.

Users tend to share posts that give them social validation, triggers their memories in some way, appeals to their emotion, offers social proof, offer practical tips or provide anecdotal views. An ad that caters to one or more of these factors can help increase the viral reach of a post.

For example, the Spanish song Despacito ranked as one of the most viral Facebook posts last year because of the inherent social validation it provided users who shared the posts. This post below that helps viewers understand what breast cancer looks like was another highly viral post last year thanks to the practical value it provided.

facebook virality

Making Sales

With Facebook, a lot of prospective customers you target are likely to be in the early stages of the buying cycle. That is, these are not customers who have high purchasing intent. Converting these users into paying customers thus requires a lot of nurturing.

There are of course some industries where Facebook Ads can be used to convert customers right away. Success with such a strategy is possible in industries selling cheap or impulsive goods (like beverages, fashion accessories, clothes, etc.). Although it is tempting to hide your price from your ad copy, studies show that displaying price builds trust and shows transparency which leads to higher conversions among users who click on ads.

making sales
But for most other industries, your Facebook ad should be deployed in conjunction with other marketing and advertising channels. For instance, you could advertise a free downloadable on Facebook to capture your user’s email address. These users may then be nurtured over email marketing for a sale.

Alternately, you may make use of cookies to build a list of targeted users who visit your website and then retarget them with ads on Facebook. These strategies help integrate your Facebook advertising campaign with the rest of your strategy and also improves the overall returns from your campaigns.

Performance Management

Like it is with every other form of advertising, it is easy to lose focus of your budget especially when you manage dozens of campaigns. Tracking your ad campaigns and tweaking them periodically is quintessential to maximizing your ad performance.

Reporting with Supermetrics Facebook Ads connector helps an advertiser in managing performance better. As pointed out earlier in this article, successful Facebook advertising requires marketers to integrate their ads with the rest of their marketing and advertising strategy. In order to see the impact of Facebook Ads on conversions, you have to get the “big picture” by combining data from multiple platforms in one report.

With Supermetrics, it is possible to connect and compare your ad performance across a number of different platforms like Adwords, Facebook, Twitter, Instagram and LinkedIn in Google Sheets or Google Data Studio.

EMAIL BRANDING THAT WORKS

 

  • With real-time insights into campaign performance and click through rates, you can invest better in marketing messages that work.

  • EMAIL BRANDING THAT’S BETTER

    Built-in banner campaigns turn every email into a powerful marketing message for your customers, suppliers and prospects. Increase your advertising reach and market better without breaking the bank.


  • EMAIL BRANDING THAT’S SMARTER

    Keep your brand and corporate identity consistent by centralising the look and feel of signatures on every mail that leaves your organisation. Centralised management aids your marketing communication by ensuring it’s consistent and available to the targeted audience.

Regewall Technology Branding allows your email to:

  • Increase your integrated marketing message through your email platform
  • Track and measure your marketing message and response rates
  • Run multiple and targeted marketing campaigns
  • Increase click through rates and sales revenue with always-on sales communication
  • Manage and improve companywide corporate image
  • Centralised management ensures no end user configuration or additional software and hadware installation required
  • Accessible via a web interface and works across all devices
  • Ensures improved business communication across business stakeholders
Conducting Keyword Research for Your Content Marketing Campaign

Keyword research and keyword optimization are not dead, although their use in SEO has evolved in recent years. The experienced content marketer understands the importance of keywords, not only in search optimization but also in content promotion and in social media marketing, retargeting, and other forms of digital marketing. Keywords can prove critical to the success of a content marketing strategy, and effective research requires more than finding appropriate keywords.

The days of keyword stuffing are long gone, and content marketers are encouraged to use keywords lightly in text, include semantically related keywords, and learn how to optimize for long-tail searches. This still requires solid keyword research, effective keyword planning, and sound keyword optimization.

What’s more, keyword research can help content marketers identify hot topics, evergreen content, and to organize a content publishing calendar. Specifically researching social media keywords can also help you to develop an effective social media marketing strategy, while ensuring that you stay on-point by producing relevant media for networks like Facebook, Twitter, and more.

Do Keywords Still Matter?

With all the talk of semantically related keywords and the seemingly constant threat that keywords are dead, it is easy to consider keywords as unimportant. However, the fact remains that users still start with a keyword search while on search engines, and they still want to see relevant content while on your blog, your website, and even your social media pages.

Keywords are bolded in search results, which can give your title and description greater prominence. Your search engine listing for each page should be viewed as an ad for that page, and making it stand out through bolded keywords is just one way of helping to improve your conversion rates.

Google typically populates its search results using the Meta tags on your pages; as do other websites including social media sites. Identifying and properly implementing the right keywords not only helps in your SEO campaign then, but can also assist in social media marketing, conversion rate optimisation, and even in your content marketing planning.

Tools like Yoast for WordPress enable you to add meta descriptions, while WildShark’s SEO Spider Tool is a free desktop SEO tool that highlights those pages of your site that are currently missing any title and description tags. It also enables you to identify which of your pages are most likely to rank for chosen keywords.

Longtail Optimization

Longtail keywords are important. Individually, they attract very few visitors but they do typically have a high conversion rate of targeted visitors. When combined, your longtail keywords will make up a decent amount of traffic to your site, too. Often, we read that it is impossible to optimize for longtail keywords because it is impossible to predict the four or five word strings that people use when searching in this way.

While it is true that keyword research tools are often unable to produce longtail terms, by adding more content, including more keywords, and basing keyword predictions on existing analytics data, it is possible to pre-empt your potential visitors’ search requirements to some extent.

Use your Google Analytics or other Analytics software and export the list of keywords. Look at the longtail keywords that have been used, and identify common strings and similar searches. By substituting some of your major keywords into these terms, in place of the main keyword, and adding content that includes synonyms and semantically related terms, you can at least increase the likelihood of exposure to longtail searches.

Researching Keywords

There are different approaches to researching keywords. Tools like Wordtracker can cost a reasonable amount of money, but paying for a subscription to a service like this enables you to find some of the more obscure keywords. You should also consider free tools like SerpStat, which can provide you with question based keyword ideas; a very useful source of possible longtail keywords.

Don’t be afraid to create a massive list of keywords. You should be adding content on a regular basis, and when mapping keywords, you can assign some of these to your regular blog posts, to your social media posts, and some to your main pages.

Keyword Mapping

Create a content framework that includes the primary pages, your cornerstone content, secondary and supporting content, and your ongoing and even external content. Once you have a content framework, you should assign keywords to each page.

Don’t simply throw a relevant looking keyword at a page. Consider the visitors that are likely to land on each page, and then opt for the keywords that offer the greatest relevance, taking into account what stage of the buying process they are at, their level of exposure to the product or service you offer, and how they are likely to have arrived on your pages.

This is an integral stage in the content marketing process, and it will play a big part in conversion rate optimization too. Spend some time to ensure that you’re placing the right keywords on the right pages.

Using Keywords In Content

Thankfully, keyword stuffing is no longer a viable keyword tactic and considering the fact that keywords are important to your search result listing, the placement may be considered more important than the number of times you use a specific keyword. Include your keyword in the title and description of the page, and do try to utilize it and synonyms, or semantically related terms, in your text.

Use keywords in your blog posts, and use your keyword list to help determine the content for at least some of your posts. Similarly, use keywords in external content, and on your social media updates.

Monitor And Act On Performance

Like any good PR or marketing campaign, content marketing should not be considered a one-off affair. Monitor ongoing results to determine efficacy and so that you can use updated analytics results to identify additional longtail keywords.

Regularly update your keyword list, incorporate new keywords and continue to analyze the path that visitors are taking, the strings they are using when compiling search terms, and the stage of the purchasing funnel they are at when they arrive on your pages.

Above all else, when looking to introduce more longtail search terms, the key is to keep producing relevant and high quality content. Answer questions posed by your own visitors.

How to Get Sales through SEO

SEO. Search Engine Optimization.

Utter these words and you will hear all about traffic reports, traffic sources, traffic increases and so on.

And that is great.

We all love traffic and we all go to extensive efforts to get more of it. Organically, if possible.

But (and this is one big BUT) traffic alone doesn’t pay the bills or the employees.

Sure, popularity is nice. It’s great, in fact, to see that people flock to your website or blog and that they can’t get enough of your content.

However, that feeling passes and you’re still left with bills to pay. Sadly, you can’t pay them in traffic reports.

So you need SALES.

(Don’t we all?)

A lot of the clients we have onboard at Idunn, the digital marketing agency I run tell us about investing in both AdWords and SEO. While that is a good plan in the short run (until you get that SEO juice properly running), it should be pointless in the long run.

Why bother with SEO if you’re selling via AdWords?

Why invest in AdWords if your SEO is working as it should be?

I have come to realize that a lot of people treat SEO as something that has to be done, but they don’t really expect any sales from it.

And this puzzles me greatly.

Why would you invest in something with no ROI?

If you’re a regular on SiteProNews, you must already know that a lot of my articles speak against vanity metrics and urge marketers to think of all their tactics in terms of sales.

Will this tactic bring me more customers?

If the answer is “yes”, then go ahead and implement it.

If it’s “maybe”, go ahead and test it.

If it’s “no”, don’t do it at all.

And when it comes to SEO and content marketing, you should expect a lot of sales.

Here’s how we do it.

Sales through SEO: the fundamental guide

When I hire SEO copywriters for my agency I make sure that they have a marketing background. To me, this is by far more important than knowing the most recent Google algorithm updates.

Why?

Because the latter can be easily learned. For someone with a marketing inclination, it can take mere days to learn all they need to know about optimizing an article or web copy.

But to learn how to see everything through the inquisitive and critical eyes of a marketer takes a lot more time.

The combination of the two, however, makes our copywriting services very successful.

You see, we always tell our clients that we don’t do SEO writing for SEO’s sake. We do it to help them to get the right eyes on their content AND convert visitors into paying customers.

No compromises, no in-betweens.

SEO-friendly and conversion-friendly content rests on two main pillars:

Targeted content

Oscar Wilde once said that “All art is quite useless” (in the preface to The Picture of Dorian Gray).While that may sound incredibly romantic (and true), web writing isn’t supposed to be art.

Therefore, it should serve a purpose.

Before writing anything (blog posts, white papers, e-books or web page copy), we always think of whom we are writing for. And why.

This goes beyond “our client is the owner of a medium-sized business”.

Targeted content takes into account detailed buyer personas and their pain points, so that the writing can help them find a solution (or sell your solution). When personalization and relevance fail, the results can be as much as 83 percent lower than those of a well-targeted piece of content or campaign.

Aside from going in-depth and closely analyzing buyer personas, targeted content must also take into account their buyer journey.

Let’s look at a practical example.

If you were to sell a social media management tool (like Sendible, Buffer or Hootsuite), how would you address buyers in all these stages?

In the awareness stage, your goal is to create demand generation. Educate prospects, if you will. Thus, your content will tell them about the time and money they could save using such a tool instead of posting manually. You can also mention your advanced reports feature that not only helps them save time, but justifies social media investment, too.

In the consideration stage, your prospect knows what they are looking for, so they’ll be searching for options. It’s time for you to tell them how they can benefit from each feature and why they should never settle for a lacking solution.

In the decision phase, your goal is to make sure you beat your competitors. Case studies, testimonials and comparisons between your solution and those of your competitors are your best friends. The time to educate has passed. Your prospect now knows exactly what they need. You need to prove you can offer it.

This is the phase where your content should get truly promotional. Don’t be afraid of big claims (as long as you can support them) and of telling the world about your past success and amazing plans for future development.

Where does SEO fit in all this?

Glad you asked!

Enter the second pillar.

Targeted keyword research and implementation

It’s not just your tone of voice that should match each of the above stages. Your SEO strategy should also follow closely.

Once again, personalization is key to every successful marketing tactic. So don’t think about people who search on Google as faceless individuals. If your buyer persona is well-defined, then you should match your keyword use to each of the stages in the buyer’s journey.

Let’s continue with our example.

In the awareness stage, focus on problem-based search queries. “Measure social media ROI”, “Track social media engagement”, “Schedule social media posts” – all these are great places to start.

In the consideration stage, target those who may not have heard about your solution (don’t assume that this entire journey will pass through your website or blog. Be prepared to target potential buyers at any stage). Get more specific in your queries. “Advanced social media reporting tools”, “Social media management tool for agencies”, “Instagram post scheduler” – this is the type of query you have to focus on now.

In the decision phase, reviews, testimonials and comparisons are your best friends. Use queries like “Buffer vs Sendible”, “Sendible vs Hootsuite”, “Buffer reviews” to get the right content in front of the right people.

Now for the practical part.

If you’re unsure on how to find the right keywords for each phase, a tool like Soovle could help with that. What this tool does is aggregate keyword suggestions from Google, Bing, YouTube, Yahoo and others to provide you with the big picture on how to optimize each piece of content according to what people search for.

You can discover more tools like this one in my article on LSI keywords.

Conclusions

As I’ve said before, content marketing and SEO go hand in hand like peanut butter and jelly. They complete each other and, more importantly, help you meet your business goals.

Attempting to ace one without the other will most certainly cost you business deals and amazing opportunities. While neither SEO, nor content marketing work from day one, their long-term results are extremely rewarding.

The key to getting those results is being patient and having the right team in your corner.

4 SEO Mistakes Content Marketers Usually Make

I’ve said it before: content marketing and SEO go hand in hand.

No, you don’t have to choose.

No, you don’t have to prioritize.

No, you don’t have to separate them.

They’re like cheese on pizza: good separately, excellent together.

But (there’s always a “but”) you also have to master them both to get great results.

At Regewall Technology, the digital marketing agency I run, I learned this early on. This is why I only hire SEO copywriters that have a marketing background.

SEO can be taught. You can easily teach someone the right keyword density and how to do keyword research and write meta descriptions. Marketing acumen, on the other hand, takes a lot of time to master.

Our clients already know this: whenever they come to us for copywriting services, the main thing we optimize for is cash.

Does this sound too harsh?

Maybe, but I believe that SEO, just like any other marketing technique, should be about boosting revenue. So we make content marketing and SEO work together towards business goals, not views, traffic or other vanity metrics.

However, all this requires balance. And sometimes, content marketers forget about that important balance. This is what happens next.

4 common SEO mistakes content marketers make

1. Over optimizing the copy

Because of this unholy separation between content marketing and SEO, even people in the trade get confused sometimes.

So they go overboard.

Don’t get me wrong. You should optimize your texts. Anytime, anywhere.

But you should definitely not sacrifice readability and conversion optimization for SEO.

In fact, even Google will hate that. Stuffing your texts with your main keyword is now rightfully considered spamming. All content marketers should know that. If they don’t, you should look elsewhere!

2. Not optimizing enough

Yes, the extremes are always the worst.

I’ve heard many content marketers say that a good text will catch wings of its own and that it doesn’t need SEO.

The first part is true.

The second, however, is most definitely not.

A great web page or blog post definitely has the potential to go viral via social media or other content promotion tactics.

But why should you give up on the chance to be found organically?

Bottom line: do keyword research and optimize for anything you write, but never sacrifice your human readers to please Google bots.

3. Optimizing for the wrong keywords

This is another topic that I spoke at length about. People with little experience in SEO tend to take keyword research lightly.

So we have a client in real estate? Awesome, let’s optimize for “real estate agent”. Or “home for sale”. As long as the text looks good in Yoast, we’re OK, right?

Well, no, we’re not!

It will take ages for any new website to rank for such competitive keywords. In fact, odds are it will never happen for the poor client.

But if you were to optimize for “real estate agent in Tampa” or “luxury villas for sale in New Hampshire”, then you would stand a chance.

So it would make sense to optimize for “how do I find the best real estate agent in Tampa?”

Is it harder to write copy that sounds naturally when you optimize for long-tail keywords?

Of course!

Is it worth it?

Definitely!

After all, the ability to play with words is what separates good writers from bad ones.

Last, but not least, even if it’s harder to optimize your content for long-tail keywords, the good news is that you don’t have to repeat the same phrase over and over again. This is what LSI keywords are for.

The comprehensive, in-depth approach to content writing isn’t just great for readers and search engines. It also makes happier writers, who can write naturally and still win the SEO game.

4. Forgetting about inbound linking

As content marketers, we tend to obsess over outbound links. We know that every time one of our articles is linked to by another website, it’s a validation of our work. And that’s perfectly true.

Outbound linking is great for both brand awareness, lead generation and SEO.

But this doesn’t mean we should forget about inbound linking. It’s a great way to shine new light on old posts.

Most importantly, it’s great for SEO.

Every time you link to an old post, make sure the anchor text is the keyword you want said post to rank for. This will tell Google bots that the article is relevant for that keyword.

The best part about inbound linking is that it is completely free and easy to handle. There is literally no reason to skip it.

The bottom line

If you outsource content writing, make sure you do it with the right people. The promise of a huge SEO focus may be tempting, but it can be hurtful for your brand in the long run. The same goes for the opposite approach: no SEO, just great content.

Find people who take the best of both worlds and put it to work for your company’s revenue.

2018 Ways You Can Make On-Page SEO Strong

With so many businesses being launched everyday, how can you ensure that yours stands out? If your business has a good, first page ranking in search engine results, what can you do to stay on top?

The top-ranking page in Google search results has a conversion rate of almost 35%. And on mobile devices, its conversion rate is almost 32%. This shows how important it is to improve your search engine ranking and boost your site’s visibility.

SEO helps you optimize your website so that more users are able to find you on the internet. 61%of marketers say that SEO is a top priority when it comes to inbound marketing. This means that the competition is getting tougher. You need to build your brand’s presence online by taking steps to improve search engine rankings.

Optimization of keywords, meta tags, title tags, and URLs are some of the common ways to improve a website’s SEO. But with changes and updates in how search engines rank a website, you need more than that. That is where on-page and off-page SEO come in. And this post is going to focus on on-page SEO.

On-page SEO involves optimizing a web page through internal organization, while off-page SEO refers to external configurations.

Google, the undisputed market leader in search engines, has made a lot of changes in its search algorithm in the last few years. With these new factors for website ranking such as good loading speed, AMP, HTTPS, internal links, structured data, and engaging content, SEO has become all the more technical.

Boosting on-page SEO through these techniques is time-consuming, and can be a problem for someone who doesn’t understand these technicalities. If you know more ways to improve on-page SEO, let us know in the comments below.

Google, the undisputed market leader in search engines, has made a lot of changes in its search algorithm in the last few years. With these new factors for website ranking such as good loading speed, AMP, HTTPS, internal links, structured data, and engaging content, SEO has become all the more technical.

Boosting on-page SEO through these techniques is time-consuming, and can be a problem for someone who doesn’t understand these technicalities. If you know more ways to improve on-page SEO, let us know in the comments below.

 

10 Best WordPress SEO Plugins For Higher Rankings.

How can you optimize your WordPress site for Google? Which SEO plugin is best for WordPress?

When you have an online presence, optimizing for the search engines becomes one of the most important parts of your digital marketing strategy.

SEO helps you by beating your competitor and putting you at the top of the organic search results. There are more than two hundred ranking factors, so worry not, help is around the corner.

Millions of users on a regular basis are searching for information, services, and products. When they don’t know about a particular website in mind, they turn to Bing, Yahoo, and Google etc.

Before we can talk about which WordPress SEO plugins are the best, we need to know what Search Engine Optimisation is and how we can choose the right WordPress SEO plugin.

What Is Search Engine Optimisation?
In SEO a certain set of factors are needed to optimize for website rankings. The main aim of SEO is to raise your blog or site to the top of the organic search engine results.

“Organic results” means those websites that are being listed below the paid advertisement results. Search engines are being used by thousands of people on a regular basis. You need to make sure that your website is found in the top search results, specifically the top five pages because most people don’t look past the top five pages.

Why?
Trust- users trust websites that are shown in the top results of search engines.

Social media sharing – people who visit your site and like it often share it on their Facebook page and other social media platforms.

How To Select A Good WordPress SEO Plugin
A quality WordPress SEO plugin will have the following attributes:

Clean And Capable Code – A decent WordPress SEO plugin will have a clean code that won’t have unwanted JavaScript or CSS in it, ensuring that the plugin is efficient and fast and won’t slow down your website.

Multiple SEO Elements – The most efficient SEO plugins for SEO are those that come with multiple features. Why would you opt for an SEO plugin that just offers one feature, forcing you to use multiple SEO plugins? So opt for a WordPress SEO plugin that offers multiple features and does not increase the load time of your website.

Detailed Documentation – Plugin documentation is essential since it assists the users in understanding how each plugin works. The documentation can be in the form of articles or video guides with visually appealing images about how to configure, install and update the plugin. Most SEO plugins come with an admin dashboard, where the configuration is done. A good plugin will have precise and clear instructions with a tooltip guide on how the plugin works.

Excellent Customer Support – The best SEO plugin will always have good customer support. The free WordPress SEO plugins come with free support in the form of a plugin support forum. Always check out the support offered by the plugin author on the support forum before making the decision to use that SEO plugin.

Positive Review Ratings – All good SEO plugins for WordPress receive ratings and feedback from the users, and this should be a key factor for you when choosing an SEO plugin for your website.

Regular Updates – SEO WordPress plugins need to be regularly updated to make sure they are compatible with the latest WordPress version. A plugin which is not updated can get your website hacked or create an incompatibility with other WordPress plugins or WordPress core files. Never compromise on the plugins update when selecting the best SEO WordPress plugin for your website.

Here is a list of top ten best WordPress SEO plugins:

1. WordPress SEO by Yoast
Who hasn’t heard about Yoast SEO? Even beginners in the blogging field know about it.

It’s been the leading SEO plugin for quite some time, with more than 5 million installs and a 4.8-star rating out of 5 from their current 15,000+ reviewers.

Yoast not only improves your websites online presence in every way, it also goes the extra mile to take care of the technical optimization. It comes with a wide range of features and defines the phrase ‘all-inclusive SEO plugin’.

Key Features:

Breadcrumbs: Lets you develop simple navigation for spiders and users. It’s awesome for internal linking.

Meta Tag and Title Tag: Lets you control which pages you want to be shown in the search results.

Multi-Site Compatibility: XML sitemaps functions in all the setups. It has the option to copy settings from post to post.

Site SEO Analysis: This is a great tool, allowing you to check content length, keyword focus usage, and Meta description content. A simple green light and red light can show you where you rank.

Snippet Review: Lets you observe how the page will look in the search results.

Social Addition: This includes an SEO friendly facebook open graph to connect social media and SEO together.

2. XML Sitemaps
A sitemap is a method to tell Google about the pages that are available on your website, that may not be discovered otherwise. This plugin will instantly generate an XML sitemap for your website and will notify all the search engines like Yahoo, Bing, Google etc when they’re updated. This is a highly recommended plugin for all WordPress users to create hassle-free sitemaps.

3. Rankie
Rankie is not an ordinary SEO plugin. It is one of the most important tools for boosting and monitoring your SEO ranking. It gives you precise and essential stats and feedback regarding your site’s overall performance and the exposure your website is getting on a monthly or weekly basis. The data is quite useful and allows you to develop better SEO content.

4. Broken Link Checker
Have you ever thought how badly a broken link can affect your site?

I’m pretty sure you must have thought about it. Even though it doesn’t seem to be that important, it can have a great impact on your website.

Checking each link on your website on a daily basis is not a good way to utilize your time. That is why we have added this plugin to our list. The Broken Link Checker is a great plugin to regularly monitor your website for any broken links, informing you when it has detected one. The plugin has so far received more than 500,000 active installations and has been rewarded with a 4/5 star rating from its 300 reviewers.

5. SEO Optimized Images
Images are the most important part of a blog, and optimizing an image is equally crucial.

Do you want your images to be optimized including alt and title tags?

This plugin is a treat. It will automatically add SEO friendly alt attributes and title tags to your images so you can attract more audience from Google image search for different keywords for which you want to rank.

6. Simple URL’s
Managing links is a time-consuming task. Simple URL’s plugin makes things easy for you. With this plugin, you can manage, create and track outbound links from your website by making use of custom post types and 301 redirects. This plugin also collects the click counts in a custom field form on the custom post type, so this really is a handy tool when it comes to analyzing and tracking affiliate click-through rates.

7. WP Meta SEO
WP Meta SEO plugin comes with multiple handy functionalities and features, including a tool that helps in fixing your content for better SEO performance in less time and in a simpler manner. The WP Meta SEO dashboard offers an elaborated overview of how to optimize your website for SEO along with the areas that require improvement.

8. Internal Links Generator
Internal linking has an essential role in improving search rankings. Many bloggers, however, ignore this because it’s a time-consuming task to find relevant links while creating content. The Internal Links Generator solves the issue by displaying relevant links to interlink within your content.

This plugin also keeps a track of how many times keywords from your list are found in your blog’s content. You can also set the limit for the keyword usage in your internal links.

9. WooCommerce – All in One SEO Pack
Designed specifically for e-commerce websites, this plugin is an add-on to All in One SEO Pack. When you add products under WooCommerce. they will have keyword-rich titles and descriptions just like an article or blog post.

10. W3 Total Cache (Free/Paid) – Speed Optimization
Website speed is a thing that marketers and Google both take very seriously. W3 Total Cache plugin assists a website to gauge and handle a significant amount of traffic without crashing. This plugin improves both the user experience and SEO of your website by decreasing the download time as well as improving the website performance through CDN integration.

Conclusion
Understanding and implementing SEO can be overpowering to the average WordPress user. The above-mentioned plugins are a great way to add value to your website and allow any website owner or blogger to practice SEO with greater assurance.

REGENALD CHIMHANDA.

7 Key Metrics for Producing Highly Effective PPC Ads

“If you build it… you may still need Google AdWords.” – Regenald Chimhanda, Social media marketer and Digital Manager at Regewall Tec

No matter your niche, pay-per-click (PPC) advertising can likely serve to provide your business with far-reaching gains.

If your brand seeks to drive increased traffic, downloads, conversions, or sales, PPC advertising should be on your radar as a profitable marketing tactic.

As the number of businesses investing their marketing dollars in paid search begins to reach critical mass, it is imperative that you understand how to properly dissect your paid adverts to maximize the gains your business can receive.

With the wealth of content online showing how to measure PPC success, it can be challenging to decipher which metrics are most impactful, and which are less relevant to your campaign’s interests.

To help you sift through the noise and develop the most profitable PPC campaign possible, here are 7 key metrics to producing highly effective paid adverts.

1. Impressions

Impressions indicate how many individuals have seen your advert. It helps to provide a measure on the search volume a given campaign or keyword receives.

This is vital for determining which keywords are prosperous and which are holding your campaign back.

For instance, if a term you are using only generated 10 impressions over the course of a month, you know that it is a dud. If you have a different keyword that garners 1,000 impressions a month, you will likely want to optimize your campaign around this phrase.

2. Cost Per Click (CPC)

Your cost-per-click, or CPC, is the average amount that your brand spends on a single click on its website. This data can be analyzed at an account level, but it will likely serve a greater purpose by viewing the CPC for various keywords.

A good benchmark for these metrics will greatly differ from industry to industry. For example, in 2017, the term “bail bonds” was one of the most expensive keywords, with an average CPC of roughly $58. Most terms you target will come in well below this, but be aware that your industry may have a sizable impact on pricing.

This metric will not only tell you how much it costs to gain a click to your site but also provides business owners with an estimated budget to reach specific goals.

3. Click-Through-Rate (CTR)

While your CTR is a vital metric to monitor, this one comes with a bit of baggage as it is found by leveraging two other metrics.

The first is clicks.

Clicks are essentially the entire goal of PPC advertising; to get folks to click on something you want them to see. Clicks indicate the number of people who clicked your ad and landed on your site or optimized landing page.

To get your CTR, take the number of clicks your campaign generated and divide that by the number of impressions received. Doing this will provide you with the number of people who saw your ad and clicked on it.

This number indicates the quality of your advert or targeted keywords. If you have a low CTR, it could be due to poor copy or irrelevant keywords. Conducting a bit of A/B testing can help you determine the underperforming element.

4. Conversions

Conversions are the outcome you aim for a user to take. Depending on the goals you have established in Google Analytics, this could be engendering a phone call, gaining a download, acquiring an email address, driving a sale, or any number of other objectives.

While this number is vital to monitor and measure as it indicates how many people are taking the desired action, it tells a much larger (and more informative) story when analyzing conversion rates.

5. Conversion Rate

Your conversion rate is the number of conversions your campaign received, divided by the number of clicks it generated. The outcome is the percentage of individuals who clicked on your ad and proceeded to convert.

This number indicates how well-optimized your campaign or landing page is. If folks are clicking through to your website, but quickly bouncing off, you might be targeting irrelevant keywords. If users land on your site, stay for a good while, and then leave, the next step(s) you want them to take may not be clear.

Look at where and when you are losing your potential customers as this will give you an indication of where your campaign could use a little TLC.

6. Cost-Per-Conversion

No matter your company’s definition of what a conversion is (based on your goal), this metric tells you how much it costs to gain each conversion.

To determine your cost-per-conversion, divide the number of conversions generated by your campaign by the amount of money spent.

While many consider this to be the single most important metric to monitor during a PPC campaign, there is one (depending on your goal) that will always trump all others.

7. Return on Investment

To determine your campaign’s actual return on investment (ROI), you need to be able to track a lead all the way from click to close. Additionally, you’ll want to measure the amount of revenue you earned per lead.

While this may sound complex and daunting, it’s rather simple in practice.

To track consumers through their entire journey, you will need a good customer relationship management system like Nimble or HubSpot. Many CRM systems like these integrate with nearly any PPC platform; this enables you to determine which campaign brought a customer to you.

To establish your campaign’s ROI, just compare the sales data to the amount spent.

No matter how you cut it, PPC advertising is a complex beast with lots of ins and outs. Running a prosperous campaign and improving your brand’s efforts moving forward requires a keen understanding of the most important metrics to monitor, how they work together, and lots of practice.

Start getting some PPC experience by crafting compelling ads, avoiding the most common PPC pitfalls, and continually aiming to improve each of the above metrics and you can become a PPC superstar in no time.

What is your biggest PPC challenge? Do you think there is an important metric that wasn’t mentioned here? Or let us help you to build one.

“Regenald Chimhanda”

5 Powerful Tips for SEO on a Budget

In my early days as a marketer, I used to dream about having an unlimited budget to implement all my ideas. OK, let me be honest: I still do that sometimes. I do it for my own digital marketing agency, Idunn, as well as for clients whose businesses I truly believe in.

But unlimited budgets are just that: a dream.

Even the biggest corporations in the world have a limited budget (albeit the limit is quite high).

So I snap out of it and work on coming up with the best strategies within the budget our clients or I have.

And you know what?

It’s actually quite rewarding!

I love looking back on how much we managed to achieve with so little. We work with a lot of bootstrapping startups, so we actually have a knack for making things work on a tight budget.

SEO on a budget is by far one of the most challenging and common issues of small and medium-sized companies. But it doesn’t mean it can’t be done.

5 tips for excellent SEO results on a budget

Let’s take a look at how we can maximize optimization even with budget constraints.

1. Take a close look at your keyword strategy

I wrote a lot about choosing the right keywords here, but let me summarize this for you: try to go for keywords that are both easy to rank for and relevant to your business.

Here’s an example: it’s hard to rank for “hotel in Paris”, but you can rank for “hotel near the Eiffel tower” much easier. This comes with the added bonus of sending you qualified leads aka the people who are most likely to book your hotel.

Granted, you will get fewer visitors than if you rank for “best hotel in Paris”. But the strategy above won’t cost you an arm and a leg. And, after all, why should you care about the visitors who don’t turn into customers anyway?

2. Make sure all your information is correct

This is vital for local businesses, but also very important for any type of company. Make sure that your address, phone number, email address, contact person and ZIP code are identical on every platform you use, from Yelp to Facebook and your own website.

Make a Google My Business listing for an added bonus. This way, when people near you search for your products or services, Google will return your page as a result.

3. Write for humans

Yes, keywords are important. But not as important as keeping your readers engaged. If you take a look at the 17 factors that impact ranking, you will see that most of them speak about a great user experience.

Bounce rate, a source of traffic, time spent on page and many others indicate that an unnatural writing style will chase off your visitors.

This not 2010. Google bots now understand user intent. And, thanks to innovations like Regewall, the search has become more conversational.

A user is more likely to search “how do I make a chocolate cake from scratch” than “chocolate cake” today. That’s because they also know that the latter search may send them to a bakery shop. If users get specific, you have no reason not to.

4. Outsource SEO tasks

I know what you’re thinking: outsourcing means paying. And we’re on a tight budget, remember?

Of course, I do!

But the kind of writing that gets you on the good side of search engines isn’t embodied by 500-word blog posts anymore. You need to go long form and in-depth. This means tons of research and a lot of time spent putting together memorable and informative pieces of 1500+ words.

And time is money. If you get this done in-house, you are still paying an employee for it.

Most of the copywriting clients we work with say the same thing: it’s much cheaper to outsource to a reliable agency than to pay a full-time employee for it. Plus, it’s more easily scalable. When your budget runs out, you can pull the plug or limit your investment in content – without firing anyone.

5. Optimize and link everything

It’s quite common to have a superbly optimized blog post and forget about the smaller things. Meta descriptions, alt tags, image tags and more are equally important.

They tell Google bots that your content is relevant for the keyword you chose more clearly than an extra paragraph in your copy.

The same goes for links. If you’re on a budget and links from other domains are an issue, make sure you do a lot of inbound linking.

It’s perfectly free and incredibly powerful. Whenever you write a new blog post, link to some of your previous ones. Ideally, the anchor text should be the same as the keyword of the article in question.

This is how you signal to search engines that your article is relevant for a certain keyword. The more links to it, the better it’s ranking.

Conclusion

Great SEO is not something that happens overnight. It’s something that you have to work on continuously. Even if you had an unlimited budget, you’d still have to constantly add new texts and review your links.

The key here is being patient. It may take you a while to see tangible results, but they will come if your work is up to par.

“REGINALD CHIMHANDA”

How to Set Up Custom Intent Audiences in AdWords.

“Consumers are more curious, more demanding, and more impatient than ever. . . AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations available only in the new experience. From promoting your latest offers to finding ways to grow your business, these products can help you save time and boost performance.”

Last summer, Google added an array of new features to the AdWords platform including a new interface that Google noted was, “. . . the most powerful change [they’ve] made to how advertisers visualize and manage their campaigns in over 15 years.”

Following such bold changes, Google introduced exciting new AdWords features like promotion extensions, and variations, new opportunities to meet business goals, and other AdWords amplification elements.

What has many excited, however, is the new custom intent audiences.

In mid-November Google announced a variety of new sales-driving AdWords components, including custom intent audiences. Custom intent audiences enable businesses to leverage the Google Display Network (GDN) to, “…make it easy for you to reach people who want to buy the specific products you offer–based on data from your campaigns, website and YouTube channel.”

Google explained the effects of the new audience option as followers:

“. . . If you’re a travel agency offering holiday getaways, Google could automatically create an audience of people shopping for “all-inclusive ski resorts” or “flights to Palm Springs.” We’ll then show you reach and performance estimates for each audience, so you can plan your campaign with precision.

The system works by employing machine learning technology to analyze a user’s current or previous AdWords efforts to produce a custom audience to target. The automatically generated audience is comprised of the most frequently surfed URLs and keywords for a given product or service search.

While this may sound like a wholly automated marketing solution, users do have some sovereignty over the process as custom intent audiences can be automatically created by Google, or users can take the topics and URL curation process into their own hands and create their own congregation to cater to.

Custom intent audiences give both novice and expert advertisers the tools to successfully expand beyond the bounds of Google Display Network’s canned audience groups. This gives business owners and advertisers the ability to utilize in-house data and information to reach consumers who are likely to find interest in the brand’s offerings.

No matter which option you feel more comfortable using, each presents the distinct potential for entering scads of new, prospective consumers into a business’s sales funnel.

Where to Find Custom Intent Audiences

Once you have navigated to the Display campaign portion of the interface, you can head to the audience page to see both types of custom intent audiences.

Start by creating or selecting an ad campaign to run. Next, select the “Targeting” button just below that. From here, you will be able to select “Intent;” this can be found sandwiched between the “Affinity” and “Remarketing” options.

Now you will be asked to choose between the automatically generated custom intent audience or to create your own.

Auto-Generated Custom Audiences

While crafting a custom audience is in the wheelhouse of some marketers, others might not feel so confident in the process.

For these folks, utilizing the automatically created audience is likely to be more their speed.

After selecting “Custom intent audiences: auto-created,” users will be presented with a myriad of possible audience options. Hovering over each of the audience labels brings up a small window with a description of where its contents came from and what it is comprised of, such as associated keywords and URLs from your account or related to a comparable product or service.

While this approach might feel overly minimalistic, the audience selections from the auto-generated portion produce extremely relevant prospects who are all very closely related. This is the defining feature of customer intent audiences, as opposed to the topic or placement-based options Display Network users have had up until this point.

Creating A Custom Audience

If you have opted to craft your own audience, after selecting the “Intent” option, click the blue “+” icon found near the words, “New Custom Intent Audience.” This will generate a popup where you will be asked to first name your audience.

After this, you can enter relevant keywords and URLs to devise a motif for targeting potential consumers through the GDN. With all your URLs and keywords in place, select “Create.”

You will then be taken back to the previous screen; here you can analyze your campaign’s estimated reach. Feel free to play with your audience criteria until you have generated a reach you find suitable.

This high level of audience detail and identification provides business owners with a much more refined method for reaching prospects and ensuring that their ad dollars go as far as possible.

Custom intent audiences (while quite useful) still fall short in the demographic and geographically oriented wealth of audience targeting options presented by social destinations like Facebook and Instagram. This does not mean that Google’s targeting features are not headed in the right direction, it’s just important to call out the limitations.

While Google still has some way to go until its audience targeting capabilities matches the leader’s in the advertising market, custom intent audiences are helping to produce new fruitful leads for organizations promoting their offers through the Display Network. Get familiar with this new feature now, as it can help your brand earn tons of new leads and sales.

Will your business opt to leverage custom intent audiences? If so, do you plan on creating your own, or will you let Google do the heavy lifting

“REGENALD CHIMHANDA”

6 Top Tools to Grow Your Small Business in 2018
 

For a small business, every penny, and every minute of its time, is important. This is where cloud based tools can level the playing field and ensure that work can be done smartly, accurately, quickly, and often, even automatically. As we prepare to enter 2018, let’s tell you about 6 must-have tools for your small business.

1. Tradify – Job Management Made ‘Smart’

Tradify provides an end-to-end service, including delivery tracking, managing, and invoicing, giving you complete control of your business via all kinds of devices. Real time job allocation and super smart scheduling functionalities make Tradify a must-have for any business with a workforce of technicians and knowledge workers.

Estimating and quoting for jobs and projects can be easily done via this cloud based tool. With tremendous applications in service markets such as plumbing, HVAC repairs, and construction, Tradify digitizes the most important components of the business – job allocation, scheduling, tracking, and billing.

With Tradify, you can track progress on every service and repair project by the minute and can connect with on-field technicians in real time. The tool is well integrated with accounting software like XERO and MYOB, which makes bookkeeping much easier for your business.

2. Groove – Transforming Email Into A Virtual Customer Service Help Desk

Bad customer service could pull down your business before you can even react. Use Groove instead of running the risk of letting the odd customer complaint or request go unattended.

Groove transforms your mailbox into your ticketing tool. Create service desk tickets right from your customer emails, assign them to agents, track progress, use ticket statuses for tracking, merge repeat tickets, see full customer support history, and do everything you can with a dedicated help desk tool. The best part – your email responses are automatically updated in ticket work-logs, which makes Groove a totally hassle- free and agile tool.

With Groove, you ensure that your knowledge base is accessible 24×7, even if you are not awake or available. Customers can quickly search for answers using Groove, and get their problems resolved without even getting an agent involved. Groove supports 12 languages and supports multimedia in its content creation interface. Groove also provides you a contact widget that can be leveraged to deliver quick support to customers.

3. Slack – The Next-Gen Way Of Team Communication and Collaboration

Slack is pretty much all you need to manage communications on any kind of project. It takes a novel approach to delivering advanced communication features, connecting people from different teams together with a very intuitive, classy, and easy to use interface.

Slack organizes communications across different channels, which makes it super organized for everyone to make sense of things, even with dozens of people involved, and dozens of projects running in parallel. In doing so, it creates a searchable archive where information can be found within seconds, letting people judiciously choose which meetings they want to attend, and which to skip (depending on Slack message search later on).

Slack puts your project collaboration efforts on super-charge mode by integrating with almost every office productivity app used these days. And, you can even use Slack’s API to set up complex workflows.

4. ClickMeeting

For anybody in the knowledge market, delivering content via webinars is a scalable and low-cost method of distribution. To monetize your business plan around it, however, you need a power-packed webinar software package, and that’s what ClickMeeting is.

This branded webinar delivery and management software is all you need to connect with audiences, and to train your employees on remote locations. You can quickly create branded invitations for your webinar sessions, host hassle free and interruption free webinars without investing in expensive equipment or software, and let audiences interact with you and share their questions and feedback.

ClickMeeting lets you record your webinars, which adds to your knowledge library. Webinar storage, attendee statistics and trends, branded thank you messages, performance rating, and social media sharing – ClickMeeting has it all. You can use the free version for a 30-day trial before purchasing it.

5. QuickBooks: Accounting and Billing Like The Big Boys Do

QuickBooks takes the hassle out of book keeping and billing for your business. Not only does it keep all your expenses organized at one place, but also delivers advanced analytics features to deliver complete financial management solutions. No wonders, 4.3 million plus customers use it already.

You can integrate your bank account with QuickBooks and let the software automatically import transactions and categorize them. Quickbooks Mobile is a great value-add; your employees (particularly the field personnel) can easily click snaps of receipts and store them using Quickbook Mobile.

Quickbook’s billing solution is impeccable; you can automate reminders to your customers (which can significantly improve your receivable collections). Then, you get access to all kinds of reports that help you get more insights into your billing practices to help you improve them.

6. HootSuite: Social Media Marketing Like A Pro

Social media marketing is a massive enabler for small businesses, provided you do it like the big boys of your market. HootSuite lets you do so. The best part – you can schedule social media posts (100s of them) across your social media accounts and can manage everything from a single dashboard within HootSuite.

Content creation can also be improved via HootSuite, as it lets your team upload content in your favorite cloud service, and lets you approve the content. Analytics make HootSuite a catalyst for your social media ROIs. It generates super quick, super accurate, and super easy-to-understand reports to help you understand social media conversions, separated across channels, and across paid and owned campaigns.

You can even use HootSuite as a basic social media monitoring tool, to find and filter social conversations with specific hashtags, brand mentions, and locations.

Take control of the essential business functions of your startup or small business with these tools, now!

4 Types of SEO Content to Wow Your Customers in 2018.

I don’t know about you, but I strongly believe that each New Year is a new opportunity to do something amazing. And I’m not talking about New Year’s resolutions (they’re too easy to break – we all know it).

I’m talking about a fresh, clean slate. About that moment when you sit down with your planner and come up with ways to outdo yourself yet again.

For me, a big part of this process involves coming up with even better SEO content for both Idunn, the digital marketing agency that I run, and our clients. New topics, new formats and sometimes even new approaches can make a world of difference in organic traffic, lead generation and conversions.

After talking to some of our clients and analyzing the results we brought them last year, we decided two things. Firstly, most of them want to double down on their content efforts this year. Secondly, we all feel like it’s time to add something fresh.

This doesn’t mean reinventing the wheel. It just means that we want to offer our clients and our clients’ clients something original, unique and valuable. In a nutshell, something that they will read, share and love.

Without further ado, these are the types of content that I and my SEO copywriters will be focusing on in 2018:

4 types of content to wow both search engines and customers

First thing’s first: if you’ve read any of my previous articles on Regewall Technology, you know there’s one thing I’m quite obsessed with – quality. The type of content matters only as long as you don’t cut corners when it comes to quality. If you plan to be involved in content creation half-heartedly, your readers will know. And they won’t come back.

1. In-depth, authority blog posts

Everything starts with great research. And authority content (or 10x content as certainly makes no exception.

Too much of the Internet is made up or are re-hashed topics and recycled ideas. If you truly want your readers to devour everything you write, come back for more and, better yet, buy what you’re selling, then you need to move away from this approach.

Come up with content topics that are truly unique. Answer questions no one else ever has (especially not your competitors).

I’ll share an inside secret with you: my best authority content ideas come from Idunn’s clients. It’s the easiest and most efficient way to deliver exactly what my potential clients need.

Here’s why: my existing clients are the ideal buyer persona (the one that already bought). Their questions and uncertainties about content, social media or digital marketing in general are those shared by my entire target audience.

So I listen to them carefully. I answer their questions in an email or during a conference call. Then I think about them even more. Some of them end up being answered thoroughly on our blog.

And guess what?

The blog topics inspired by questions from our clients are those that get the most traffic and social shares.

2. Long form blog posts

There is no better way to get the ranking you want in SERPs than to go long form.

Back in 2016, we thought that 300 to 600-word blog posts were great. Why? Because we also thought that the reader didn’t have the time and the willingness to read more online.

Oh, how the times have changed!

We now know that readers want exhaustive pieces of content on topics that matter to them. How did we deal with eye soreness and lack of time, you ask?

Well, quite easily: we now break down texts in short paragraphs (even one sentence is OK), bullet points, listicles and more. We also make sure that our phrases are shorter and avoid fluff.

However, what does a long form blog post really mean?

You’ll find tons of opinions online. Some say a long form blog post can have as little as 1200 words. Others go as long as 4000+ words. In my experience, blog posts of 2000+ words get the best results with both readers and search engines.

Speaking of which, we already established what readers like about long form content. But I still owe you an explanation about why they are good for SEO.

You see, the more you write on a topic, the more chances of inserting your keywords naturally you get. And I’m not talking about keyword stuffing. That’s so 2010!

I’m talking about LSI keywords and truly going in-depth about your topic. When you write a lot (and when you do it well, of course!), Google ranks you higher because it believes your opus is the best way to answer any question a user might have on any given topic.

Lastly, I know I’ve said this before, but I feel it needs repeating: long form content is great, but it shouldn’t be forced. Remember what I said above about avoiding fluff?

Readers got smarter and they can easily spot it now. Fluff makes your text dull and, consequently, it makes readers close your page. In other words: if you have to write a lot to cover your topic exhaustively, do it. Go above 2000 words. Heck, go above 5000 if you must.

But don’t do it just because you read somewhere that you have to have long form content. Alternating between lengths in your blog posts is no crime. Quite the opposite – it inspires sincerity and establishes you as a thought leader.

3. Opinion pieces

In the point on authority content I said originality lays at the foundation of sharable, readable content. I know how hard it can be to come up with brand-new topics.

Luckily, you don’t have to do that all the time.

Let me be clear: I’m not encouraging plagiarism or copying the ideas of others.

I’m merely saying that opinion pieces are a great way to provide your readers with new, interesting angles. Let’s say you read an article about pre-sale home renovation. The article says you should always start by replacing the floors. But you disagree. In your experience as a real estate agent, you know that home sellers can get a better bang for their buck with smaller, cheaper renovations like painting the outside of the house and the doors.

Do write that.

Don’t avoid the topic just because someone else did it before you. You have a unique voice that your clients want to hear.

Opinion pieces can cover anything from politics to societal development or the latest trends in your industry. If you don’t want to get awfully controversial, I suggest you stick with the latter. Also, no matter what enraged you and caused you to start writing a rebuttal or an opinion piece, be sure you’re not downright offensive or insulting to other people or companies. [No, not even if they are your competitors – it will make you look petty and small].

4. How-to articles

How-to articles make the best evergreen pieces of content. If you provide people with guides on how to solve a burning problem, you will have gained their fidelity forever.

It all circles back to user intent and proper keyword research.

Let me be clear: most people shy away from long-tail keywords because they have a low search volume. In my experience, that is the worst mistake you can make.

Not only is it easier to optimize for long-tail keywords, it’s also better. You may be getting less traffic, but it will be highly targeted traffic.

I’m assuming that you are selling something and not writing content just for kicks, right?

In that case, long-tail keywords are your best friends. I wrote more about this and about how long-tail keywords helped our clients . We also wrote an article about generating traffic through tactic.

Wrapping things up

Yes, content marketing works (wonders). If you don’t believe me, believe the stats – I gathered 10 of them in this article, but there are plenty more that prove the same things: when done right, content marketing can be a gift that keeps on giving. Better yet: it requires a minimal investment.

But (there’s always a “but”) all this happens only “when done right”.

Do not fall for promises of $10 articles that will help you rank higher than Wikipedia on any topic. That will never happen.

In content marketing, as in any field, what you pay is what you get.

Getting Started with Facebook Ads: 2019

“I get a 100% email open rate,’ said nobody ever. All the more reason to place Facebook ads targeting your own email list.” – Regenald Chimhanda, Social Media Speaker, Consultant, and Facebook Marketing Expert

With more the 2 billion monthly active users, Facebook is one of the most effective advertising channels on the web. Which is exactly why the social network raked in $9.16 billion in ad revenue in the second quarter of 2017.

Every day, businesses turn to Facebook to boost their awareness, downloads, sales, and other vital metrics.

For beginners, however, the company’s advertising platform can seem a bit complicated and daunting.

It’s time to demystify Facebook advertising for novice users and discuss the fundamentals of creating a campaign.

If you’re ready to learn how to use Facebook advertising to reach new audiences, here are 6 steps for creating an ad campaign on Facebook.

1. Establish Your Goals

Before you dive into ad creation mode, you must first consider why you are creating the ads to begin with.

By establishing the goal(s) of the adverts, you have a definitive intention in mind; after all, if you don’t know what your target is, you’re sure to miss it.

Moreover, when we get to the next step of the process, you will need to select a marketing objective; it’s best to know this ahead of time.

Some appropriate examples of advertising goals might be:

  • Generate sales
  • Increase website traffic
  • Acquire new leads
  • Boost event attendees

Once you establish why you’re advertising, you can move on to the next step.

2. Access Facebook Ads Manager and Choose an Objective

All Facebook ad campaigns will be conducted and overseen through the site’s Ad Manager tool. This can be accessed simply by clicking “Create Ads” in your account dropdown menu.

Once you’ve accessed the Ad Manager, you can manage your progress on the left side of the screen.

To get your first campaign started, we’ll need to select a marketing objective.

Here you will find a variety of potential options, broken down into 3 categories:

Awareness

Awareness goals are designed to reach individuals who are likely to be interested in your product, service, or brand. These objectives include:

  • Boost your posts
  • Promote your page
  • Reach people near your business
  • Increase brand awareness
  • Increase your reach

Consideration

These are used to compel users to find out more about your brand and what it offers. Consideration objectives include:

  • Traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages

Additionally, the Facebook Ad Manger gives more info about each of these categories.

Conversion

This category contains goals aimed at driving sales or converting users in another way. Objectives include:

  • Increase conversions on your website
  • Increase engagement in your app
  • Get people to claim your offer
  • Promote a product or catalogue
  • Get people to visit your shops

After selecting your objective, name the campaign and move on to the next step.

3. Determine the Audience

Selecting the right audience characteristics is vital to the success of your campaign. These folks can be customized using the following features:

  • Location – This is a user’s location, down to a mile radius.
  • Age
  • Gender
  • Languages
  • Interests – This includes an individual’s interests, activities, hobbies, and so forth.
  • Behaviors – This includes device usage, buying habits, and similar information.
  • Connections – This determines who the ad will be shown to, based on their Facebook page, app, and event connections, or lack thereof.

Additionally, you can elect to exclude folks based on the same information found in the “Interests” section. These work the same as negative keywords in AdWords.

For the best results, try to get as specific as possible with your audience selections.

4. Choose Your Ad’s Placement

Here is where you will select where your advert shows up for your audience. Facebook suggests Automatic Placements which, “. . . will automatically be shown to your audience in the places they’re likely to perform best. For this objective, placements may include Facebook, Instagram, Audience Network and Messenger.”

Choosing this option allows Facebook to optimize the placement of your ads for the best results, at the lowest cost. This is the best choice for new advertisers