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How can LSI keywords boost your organic traffic?

Google still crawls your page and uses your primary keyword to determine what topic said page is relevant for. But the algorithm has gotten smarter. If the primary keyword is not surrounded by something extremely relevant to your topic, your ranking will be affected.

Here are just a few ways in which LSI keywords can help boost your traffic:

1. No more keyword stuffing

Your objective is to find the right balance between your primary keyword and LSI keywords in order to rank better. This way, you don’t need to repeat that same keyword ad-nauseam – a big no-no in today’s SEO.

This protects your website from becoming spammy. If you perform keyword stuffing, you will be penalized by Google. You can now write naturally and both search engines and readers will appreciate your content.

2. Reduced bounce rate

Following on the example above: if your article doesn’t contain words typically connected to the Windows operating system, someone looking to replace their windows may land on your page. Of course, they would immediately bounce.

By using the right LSI keywords, you make sure that you stay relevant and only get organic visits from people who matter to your business. If you think about it, you basically have the same purpose as Google: offering relevant results to users helps both of your businesses.

3. Rank for more keywords

This is basic math: the more keywords your page ranks for, the more visits you will get. And the beauty of LSI keywords combined with your primary one is that they boost each other’s value.

Using the right LSI keywords can help you beat your competition. It’s a puzzle game, but one that’s worth playing right.

4. Get lower PPC costs

If you’ve ever had to manage a Google AdWords campaign for more than a month, then you know how hard it can be to come up with new ways to reduce your cost-per-click or improve your CTR.

Enter LSI keywords.

When your landing page has the right type of quality and super-relevant content, Google will boost your quality score. The result? You will rank higher and your ads will be cheaper.

5. More time spent on-page by users

Offer your readers a smooth, seamless text that doesn’t seem forced in any way and they will keep on reading it. Throw keyword-stuffed articles with little informative value their way and they’ll leave within seconds.

Top 3 SEO Ranking Factors in 2017

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”

Regenald, Transformational Consultant at regewall technology

SEO strategies are constantly influx. This is the very nature of the practice; perpetual evolution.

Because of SEO’s dynamic and uncertain nature, business owners need to regularly brush up on the discipline’s latest best practices and most important ranking factors.

To help keep you up-to-date, here are the three most important ranking factors for your business to be focusing on right now.

1. Content

Surprise! Content is still one of the most important ranking factors. This was confirmed by Regenald, Partner Development Manager at Google, in a Google Q&A session.

There is no revelation here. Content has topped the list of ranking factors for a long time. What has been evolving in this realm, however, is what Google looks for in great content.

There has been a shift away from keywords while greater emphasis has been placed on natural language and intent.

That doesn’t mean that keywords are dead. Keywords and their variants should still be included in the title of publications, meta descriptions, H1 tags, and in the body of the content. While the power of keywords is dwindling, they still need to be used.

When it comes to article length, there are no real guidelines here as Google has stated that, “. . . the amount of content necessary for the page to be satisfying depends on the topic and purpose of the page.”

This translates as: Don’t worry about length. Worry about comprehensiveness and satisfying the user’s intention.

This means that you should focus on seeking to meet the needs of searchers; this will often end up developing more comprehensive pieces, which will likely be lengthier and full of great keywords and variants.

2. Mobile-Friendly User Experiences

Again, no Earth-shattering news here. If you have been keeping up with SEO at all, you should know how important mobile-first everything is to Google.

This year, the search giant made of one the biggest and most monumental changes in the company’s history by announcing that it would shift its ranking focus toward mobile-first indexing. This means that your mobile site needs to be top-notch because this will soon take precedence over the desktop experience.

Because of Google’s aggressive push toward small-screen sovereignty, mobile optimization should be one of your company’s top priorities. This includes ensuring that your primary content is available and responsive on the mobile version of your site, serving structured markup across both desktop and mobile, as well as adhering to other guidelines Google expressed in its webmaster blog announcing the move to mobile-first indexing.

It’s critical that your brand prepares its online presence for the impending future that mobile will dominate. As of late 2016, Google noted that, “. . . 85 percent of all pages in the mobile search results now meet this criteria and show the mobile-friendly label.”

If your site isn’t one of them, make sure it is very soon.

It is important, however, that you don’t launch a mobile site for the sake of getting it out there. According to Google, if you release your mobile site before its finished, this could be harmful to your rankings.

3. Various Technical Elements

In addition to content and mobile-friendliness, there are numerous technical aspects to keep an eye on if you hope to rank well in the SERPs.

The first aspect to focus on is encryption. Various studies are still finding positive correlations between the use of HTTPS encryption and first page placement. While Google confirmed this as a ranking signal way back in 2014, those that have yet to adopt are being labeled as downright unsafe in Google Chrome. This label will have a significant impact on traffic.

The next component to be mindful of is your site’s anchor text. While exact-match anchors are still power players in influencing rankings, if they appear unnatural in any way, you run the risk of getting hit with a Penguin penalty. Always make sure that your anchors are organic, even if they aren’t an exact match.

The final element that I will touch on here is your site’s pop-ups and CTAs. As Google continues to emphasize the importance of mobile-friendliness, the company has been focused on providing a prime user experience. This means Google doesn’t take too kindly to intrusive pop-ups.

As of Jan. 10, Google has made it clear that, “…pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.”

If your mobile site employs any elements that obscure content with an ad or CTA, be sure to remove that immediately or risk getting hit with a penalty. There are some exceptions to this rule, however, so visit the company’s blog to gain a deeper understanding.

SEO is always in motion, but great content is also always in style. While it can be hard to keep up with the SEO updates, making this a cornerstone to your marketing efforts is one of the smartest commitments you can make to your brand’s success.

Did any of these ranking factors surprise you? How do you think this list might change in 2018?

Optimizing Landing Pages for More Conversions

When you speak of landing page optimization, you generally refer to getting more conversions through it. And that’s perfectly understandable. After all, this is what a landing page should do – convert readers into paying customers. Plus, since most landing pages are part of sales funnels that usually start with PPC ads, why bother with SEO?

Well, does more targeted traffic mean anything to you?

If so, keep reading.

At the digital marketing agency I run, a lot of the copywriting we do is for clients who want a high conversion rate for their landing pages. But we also ask them about SEO before getting to work. Most of them are surprised at first, but it doesn’t take them long to realize the benefits of the “double” optimization.

However, they all have the same concern: “can you do both?” In other words, won’t SEO hurt the flow of the landing page?

My answer is always the same: Not if you do it right.

Here are a few of our tricks.

Optimizing a landing page for conversions

Of course, a high CRO is always the top priority when it comes to landing pages. SEO takes a back seat. I won’t insist too much on the technical or graphical elements here (strong, contrasting colors, VERY visible CTA buttons and non-cluttered pages), as this is not my specialty.

I’ll speak about what I know best – the words that actually sell.

1. A landing page should be about a single thing

It’s tempting to save some money and cram all your products or services on a single page that you create ads for. But it’s never a winning strategy.

Instead of confusing the reader with multiple products and services, stick to a single one. Explain it thoroughly. Toward the end of the landing page you can also refer them to complementary products. Still, use no more than a phrase for this and don’t create a separate CTA.

2. Focus on the benefits

It’s tempting to brag about the awesomeness of what you have to offer. Sadly, it’s also a deterrent for your readers. The era of pushy salesmen is over. You need to speak about your customers and put them in the spotlight instead of yourself.

Instead of saying “our solutions are the best for reducing PPC costs,” try “you can reduce your PPC costs by up to 50 percent with our solution.” Instead of “the most beautiful custom-made red shoes,” try “be the queen of every party in these red shoes made especially for you.”

I could go on forever, but I’m sure you get the point: always replace “I/we” with “you.”

3. Use powerful headlines

I always advise our writers to focus 20 percent of their time on the copy and 80 percent on the headline. Rewrite it 10 times if you have to. Do whatever it takes to make sure you’ve got the attention of the reader from the get-go.

Why?

Because from the time they clicked on your link, you’ve only got about five seconds to convince them to stay. If your headline doesn’t do the trick, nothing will.

Mentioning discounts, limited offers or benefits in the headline is always a good idea. Tell people what they stand to gain and you’ve got their attention (maybe even their money).

4. Start with the important things

A rule we always respect is writing the most important issues at the very beginning. The key benefit(s), price, discounts, duration of the promotional offer, first CTA button, how to get the offer and so on – all these go above the fold.

Above the fold means that the reader doesn’t have to scroll at all to get all this information. Lower on the page, we can always go into more detail about the benefits and rules of the campaign. But we want to make sure that the reader can get the gist at a glance.

This is very important because some readers may be convinced even before clicking the link. If your ads are compelling enough, they just need to find the “buy” button quickly and easily. Why not offer them that amazing experience.

There is one exception: if your product/service solves a lot of pain points for your customers, you can go into more details about this in the beginning of your page. Speaking about your customers’ problems and showing you understand them is also a great way to get their attention.

5. Use bullet points

Don’t make your reader squint to read your copy. You must already know that mobile Internet usage is taking over with more people surfing the Web from a mobile gadget than from a desktop.

Make life easy for them. Use bullet points, bold your headlines and allow for white space. All this makes for easy retrieval of the information that the reader is interested in.

Optimizing a landing page for search engines

Let’s take a look at how we can make sure that a landing page is SEO-friendly, but without harming its conversion rate.

1. Get technical

Be very careful with the meta description, alt tags and title/headline tags you use. The same goes for the URL. Make sure all of these contain your primary keyword.

Since these aren’t as visible as the copy on the page, you can focus on getting them right from a SEO perspective. It is, perhaps, the only time when you get to focus more on SEO than on conversion optimization.

2. Choose keywords with user intent in mind

Usually, this means going for long-tail keywords. The best thing about them is that you can also integrate them naturally in your copy (with a bit of skill, of course).

For instance, let’s say you want to address people who are looking for ways to reduce their PPC costs. The ideal keyword for this is something along these lines: “how to reduce PPC costs.” Inserting the phrase “reduce PPC costs” is fairly easy. The “how to” part can be trickier.

But you can always use phrasings like: “If you’ve been wondering how to reduce PPC costs, you’ve come to the right place. Here’s your solution” or “No more guessing on how to reduce PPC costs. Check out the bulletproof solution.”

3. Go long form

We know that search engines favor long form content over short form. But this has less to do with your actual word count and more to do with how you present the information.

Long form content typically performs best in SERPs because it is well-researched and it provides a wealth of information. And that’s great for blog posts.

But when it comes to landing pages, you can’t bore your readers with tons of information or an at-length history of the topic. However, there is a little trick you can use to have the best of both worlds.

There are little bits of code that you can use to hide more content under a headline that readers can collapse or expand at will. Yes, it’s that easy.

This way, you can have both the long form content that search engines want and the brevity that gets you conversions.

4. Write human-centric content

I’ve said it a thousand times before: search engines have started to love the same content humans do. So, instead of fluffing it up with keywords, write with your human readers in mind. Google bots will also go nuts about it.

When you insert keywords, think of those that aren’t just SEO-friendly, but also conversion-friendly. Associate power words like ‘profit,’ ‘revenue,’ ‘boost,’ ‘engage,’ ‘win’ and so on with your primary keyword.

5. LSI keywords are your best friends

Not only will they help you avoid repeating the same keywords over and over again, but they will also make it easier for Google to understand what your page is about and rank it accordingly. I wrote more about LSI keywords and why they matter for your SEO so much here.

Last, but not least, make sure that the professional copywriters you work with know that both SEO and conversion optimization are important. Some of them tend to forget about SEO and focus on CRO.

Even if ranking organically for the said landing page doesn’t matter too much for you, think about it this way: you can save money on PPC ads, especially AdWords. For every ad, Google calculates the quality index of the page. The better the optimization, the higher your ranking and the lower your costs.

Enterprise SEO Campaigns

Take even a basic dive into SEO best practices and you’ll discover there are a lot of differences between enterprise and SMB SEO campaigns.

Despite the differences – like how enterprise businesses may have a massive marketing budget at their arsenal – I know from working with clients that there’s still a lot SMBs can learn from enterprise strategies.

Here are seven lessons from enterprise SEO campaigns that your SMB can start using today.

 Solve CMS Issues

Believe it or not, the standard website setup on most content management systems isn’t very SEO friendly.

Evaluate the CMS you use, then customize and fix any issues that are bad for SEO. These can include:

• Slow site speed;

• Poor mobile experience;

• Improper 301 or 404 redirects;

• Elements that can’t be indexed (e.g. JavaScript or Flash drop-down menus);

• URL structures that are difficult to index (and discourage clicks due to poor readability).

There are many potential technical issues on your site that are bad for SEO. Either have your site evaluated by a professional (like an enterprise business would), or use tools like Screaming Frog Site Crawler to identify issues, and follow technical SEO best practices.

5 Must-Haves in a Business URL

Branding Business Featured Website Promotion.

“Is a domain a commodity? An investment? A safe haven? Real estate? Yes, and much more. It is the most portable asset the world has ever known. But bigger than all that is that a great domain name is an equalizer.”

When starting a new business, its name lies at the core of your potential success. Not merely because this is the foundation on which your brand is built and what will help to lure consumers — what makes a good business name so critical in today’s day and age is snagging a suitable domain.

Selecting a name for your business and grabbing the right domain are one in the same in the digital age. You need to be sure that the URL you land is one that will help make your brand, not break it.

Your business domain is a key element of your website because it serves several functions:

  • It is your first impression – The domain is the first thing visitors will see; assuming you have picked one that they can find. More on this later.
  • It defines your brand – The right domain name can help support or diminish brand recognition.
  • It impacts SEO – If your domain leverages the right keywords, it can have a positive impact on your SEO for several different reasons.

If your business is in the market for a new URL, or you are in the pre-launch phases of a new brand, here are five must-have domain elements that will help your business prosper.

1. Consider Keywords

Back in 2012, Matt Cutts announced via Twitter that Google would begin dropping low-quality exact match domains (EMD) in the SERPs. This has led many to believe that EMDs are bad for business, though this simply isn’t true.

 

SEO AUDIT

SEO is commonly known as a way of improving a website’s visibility on different organic search engines by incorporating a variety of SEO tactics. SEO is not as easy as it seems; it requires a lot of research and a myriad of tactics to be implemented. A SEO campaign can only become successful if it is followed by basic search engine strategies and SEO (search engine optimization) tools.

Nowadays, SEO is vital for the betterment of a website. Online marketing professionals implement many SEO techniques and use audit tools to optimize websites to attract more traffic. Professionals use many SEO strategies, but on-page SEO optimization tactics work the best.

This can be done with the incorporation of useful search engine and social media channels strategies. This does not mean that off-page optimization is not helpful, but if you execute on-page optimization strategies, you will receive a fast and accurate analysis of your website’s performance.

 

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