SEO for a brand new website: 

The items on the checklist below are all crucial for successful optimization. Some of them only take a few minutes, while others can take hours or require professional assistance.

1. The technical part

For a new website, content is crucial. But before publishing a single word, some technical aspects need to be taken care of:

  • Install Google Analytics and link the Search Console to it. This will help you track all your sources of traffic and understand the performance of your keywords.
  • Create a robots.txt file and then upload it to your site’s root directory.
  • Do the same for the sitemap.xml file. Additionally, submit this file to Google Webmaster Tool and request indexing.

2. The research

Some of the tools we use to come up with the perfect keywords (both long- and short-tail, as well as LSI keywords) for our customers are:

  • Google search – Yes, the plain, simple, free one. It’s amazing how many SEO copywriters  forget about the basics. The suggestions that accompany every search will give you a better idea about what your customers look for.
  • AdWords Keyword Planner – Even if you don’t plan to invest in AdWords, you can use this tool to get even more suggestions and learn about search volumes.
  • LSI Graph – Perfect for finding the LSI keywords that can bring you ROI-oriented traffic (the only kind you should be aiming for!).
  • Open Site Explorer and To understand what you’re up against. You can also use the first one to “steal” some of your competitors’ backlinks in the future.
  • To check the difficulty of the keywords you are planning to rank for.

3. The on-site optimization

  • Make sure each of your pages has a unique title tag. Use your main keywords in these tags.
  • Ensure that each of your webpages has a unique meta description. Again, use your main keywords here.
  • Each of your URLs should also contain your keywords.
  • Use ALT tags for your images to help Googlebots understand what they are crawling. Add your keywords in the ALT tags.

4. The content

  • Get to know your buyer persona(s). What tone of voice do they respond to? What type of content do they prefer – blog posts, webinars, white papers, podcasts, videos?
  • Each webpage should have at least 350 words. For landing or sales pages, I usually advise more than 1,000 words.
  • Choose one primary keyword (preferably a long-tail one) and at least five LSI keywords for each page.
  • Set up a blog and (if needed) a news section. When you make your website public, you should have at least three blog posts.
  • Create a content calendar – how often are you going to publish new posts and what are you going to write about?
How LSI Keywords Can Help You Improve Your SEO

How can LSI keywords boost your organic traffic?

Google still crawls your page and uses your primary keyword to determine what topic said page is relevant for. But the algorithm has gotten smarter. If the primary keyword is not surrounded by something extremely relevant to your topic, your ranking will be affected.

Here are just a few ways in which LSI keywords can help boost your traffic:

1. No more keyword stuffing

Your objective is to find the right balance between your primary keyword and LSI keywords in order to rank better. This way, you don’t need to repeat that same keyword ad-nauseam – a big no-no in today’s SEO.

This protects your website from becoming spammy. If you perform keyword stuffing, you will be penalized by Google. You can now write naturally and both search engines and readers will appreciate your content.

2. Reduced bounce rate

Following on the example above: if your article doesn’t contain words typically connected to the Windows operating system, someone looking to replace their windows may land on your page. Of course, they would immediately bounce.

By using the right LSI keywords, you make sure that you stay relevant and only get organic visits from people who matter to your business. If you think about it, you basically have the same purpose as Google: offering relevant results to users helps both of your businesses.

3. Rank for more keywords

This is basic math: the more keywords your page ranks for, the more visits you will get. And the beauty of LSI keywords combined with your primary one is that they boost each other’s value.

Using the right LSI keywords can help you beat your competition. It’s a puzzle game, but one that’s worth playing right.

4. Get lower PPC costs

If you’ve ever had to manage a Google AdWords campaign for more than a month, then you know how hard it can be to come up with new ways to reduce your cost-per-click or improve your CTR.

Enter LSI keywords.

When your landing page has the right type of quality and super-relevant content, Google will boost your quality score. The result? You will rank higher and your ads will be cheaper.

5. More time spent on-page by users

Offer your readers a smooth, seamless text that doesn’t seem forced in any way and they will keep on reading it. Throw keyword-stuffed articles with little informative value their way and they’ll leave within seconds.

    How to Choose Keywords that Really Matter.

    Unlike PPC ads, organic traffic is the gift that keeps on giving. When you diminish your PPC budget, your traffic goes away. When it comes to SEO and content marketing, though, things are much better. Sure, a website that’s updated infrequently won’t get you too far. But once you’ve gained a solid domain authority and created an editorial calendar that you stick to, the traffic is yours to have and to hold.

    Rgewall technology content has, of course, the biggest ROI in terms of traffic, says this study. It turn out that only one-third of all the views a good blog post will get are generated in the first day (the publish date). The rest of them will come gradually, even over the course of more than one year.

    So yes, we can get traffic with content marketing and SEO. But the most important question is not “how much traffic can we get?” It’s “what does this traffic bring us?”

    Building Your Audience

     

    If Your Content Marketing is for Everybody, It’s for Nobody

    Quick test: Who’s the audience for your blog? Your eNewsletter? Your podcast? Your enterprise may have two, three, four or more audiences you are trying to target with the same content initiative. How’s that working for you? Learn the four questions all members of your content marketing team need taped to their foreheads.

    What does SEO Cost?

    Search Engine Optimisation pricing varies from SEO company to SEO company. When considering the “Google SEO price”, ensure that you use a reputable Search Engine Optimisation Consultant or SEM agency that provides ethical search engine optimization (Regewall-Technology) who employ SEO specialist strategies including website analysis, SEO audits and SEO training.

     

    When appointing an SEO Agency who offers SEO services in South Africa, be sure to review all SEO Packages to ensure that they not only do on-page SEO optimisation, but also technical and off-site search engine optimization services. Remember that even the best SEO company in South Africa cannot guarantee you a number one search engine optimization ranking. Do your homework and ensure that you appoint a service provider who is certified and has extensive experience in the field.

     

    × How can we help you?