What is a website and why is it important?

So, what is a website and why is it important? The home base of your brand online, a website is the all-important nucleus of your online visibility and interaction. Creating a meeting point where by you can show off your ethos, work and brand persona to prospective clients, a website is the hub of your business activity online.

A must have for any business looking to build an online presence, a website is your own dedicated space that gives you free reign over what to show your clients. The first impression if you will, your business website tells the prospective customers what it is you do and how you go about doing it. Showing off your products and services, this is how anyone around the world can find you when they need to. A website can take on many different forms, depending on your offering to your market. Whether a single landing page with your details, or an in depth site that has sections and blog pages, a website can be built to your specifications.

As a business, there are endless ways that a website can help your marketing efforts. A much needed element in today’s modern, digital world, there are very few businesses that cannot benefit from a dedicated website.

Market visibility

Arguably the most important role of a website is that it allows you to grow your online presence and market directly to your audience. With a number of ways to market and grow visibility of a website, this aims to become the metaphorical Rome that all roads lead to. Whether through optimized content or targeted advertising, linking between sites or paying to rank it at the top of searches, a websites main goal is to be the recognisable face of your business online.

Cost Effective

A website, while not always cheap, is a predictable expense that can be adjusted as you need. A straight forward expense that is not susceptible to sudden and unexpected changes, this is a great way to get what you need while sticking to a well-planned budget. For an insanely automated site you may pay a pretty penny, but for the usual run-of-the-mill site it is a pretty affordable route.

Accessible 24/7

Not influenced by trading hours or store rules, a website never closes. Whether simple info or an online shop, a website gives your customers access to your products all day, every day. Circumventing the usual nine to seven trading hour routine, this gives customers endless time to browse your offerings and decide what they want. This also means that you can operate as a business not only after hours, but also on a global scale.

Convenience at its finest

Rather than having to go from place to place, a website allows consumers to quickly and easily find what they want. Whether looking for a stylish dress or a plumber, being online makes it simple for people to find you, whatever their needs. Convenient to no end, being visible online makes finding and ordering your business efficient and effective.

Build credibility

Providing the opportunity for a business to market its products and services, as well as show testimonials and product reviews, a website can become a source of vital information to the consumer. This then shows off the knowledge and insight the business has into these products or services, building the reputation as a good, credible source of information.

 

What is PPC and how can it help your business?

What used to be a great “extra effort” of many digital marketing strategies has now fast become an integral part of reaching your audience online. PPC or pay-per-click is a model of digital marketing where by the advertisers pay a fee each time one of their ads is clicked on. With that in mind, we must ask “ What is PPC and how can it help your business? ”

What is PPC?

Essentially PPC is a way of buying site traffic and visits, rather than seeking them out organically. These ads target certain interests and demographics to best advertise the relevant product or service. The most popular form of PPC marketing at the moment is search engine advertising, allowing advertisers to bid for ad placement regarding certain keywords, which gives them a sponsored link result in a Google Search- placing it above organic results and in a sense complimenting or even outgunning the SEO on your site. While not an either/or scenario, PPC works hand in hand with SEO to give a brand complete exposure, having only one or the other can work but will not give you a strong digital marketing strategy.
Selecting specific keywords, focusing on popular search terms relating to your product or service, PPC allows you to target your market with ease. Adding and subtracting these keywords to hone in on your desired market, this is a great approach to reaching your broader audience through search.

How can PPC help your business?

One of the most effective online marketing tactics of the current day, PPC helps a business’s marketing strategy in a multitude of ways. Taking on the world of search, this couples together with SEO to create an unstoppable marketing plan.

  1. Defined, targeted marketing
    One of the quickest ways to boost website traffic, PPC allows you to define a range of features within your audience that appeals to your marketing strategy. By honing in on keywords, similar interests and search types, this allows you to reach interested parties even if they are not aware of your brand.
  2. Increasing conversation and sales
    PPC targets consumers at a critical point, being displayed at the top of their search results. Targeting potential customers when they are actively searching for your product or service, this ensures you get quality leads and relevant traffic rather than appealing to a broader, undefined reach of the market.
  3. Results are measurable
    PPC give you allowance to actively control your advertising spend, targeting only a defined set of potential customers. Working in combination with other marketing tools and statistics, this allows an advertiser to effectively manage their marketing efforts to give the best possible return on investment online.
  4. Geographic targeting
    PPC allows you to expose your brand to a defined geographic audience. This means you can target your audience globally or locally, honing in on your ideal target market or active consumer group.
  5. Fast-paced exposure
    PPC also allows you to quickly promote or introduce new products on the market. Ready to go as soon as you are, this is an instant type of marketing that works as quickly and efficiently as you your marketing team
What is Digital Marketing and what’s the big fuss?

 

 

 

 

 

 

Digital marketing is an integral part of modern day business. Marketing in a digital space, whether through a website or one of the many social media platforms, allows a business to reach a broader audience and create an online presence that can be found easily by prospective customers. In this fast-paced marketing world, any business must have an online presence to properly compete in their market.

What is digital Marketing and what’s the big fuss?

A commonly misunderstood specialty, many businesses think that creating a Facebook page or Twitter account is an end-game for their marketing strategy, thinking that after this simple step revenue will start to pour in by the plenty- this is only the beginning of the digital marketing story. Something that takes work, time and an in depth, strategic plan of action to be successful, digital marketing tools are essential to any business dealing. Not something that takes special tips to crack or has a secret formula, digital marketing relies on one key element at the end of the day- how well you know your consumer? As the source of your revenue you must, as a business, have a deep understanding of your customer’s needs, wants, lifestyle and pain points, all to make your offering more relevant to their daily lives.

How can it build your business?

A much more cost effective marketing route, not to mention more efficient, digital marketing goes beyond the reach of traditional marketing channels. With the power that search engines now hold in the decision making process of a consumer, digital marketing fits neatly into their natural behavior, not pushing ads which are usually ignored, but rather giving them results to what they are looking for. Becoming a credible source of information or services is the goal for any business with an online presence.

Aside from the digital content itself, hiring a marketing agency is a fantastic way to focus in the inner workings of business. Having someone to carry out your marketing strategy allows the business to concentrate on the job at hand. With a professional agency taking care of your digital marketing, you have dedicated minds working to optimize your online image and ensure your site becomes a ranked, credible place for searching consumers. Let the qualified specialists worry about replying to tweets and optimizing your content while you focus on running the business.

One key element of digital marketing that trumps traditional routes at every turn, measuring reach and interaction. With traditional mediums you would have a loose idea or average reach projection. A newspaper or pamphlet could reach any amount of people, or none at all, and can only be measured as successful when compared to sales in the following weeks. While you can judge by how many were sold or given out, the numbers are never definite. With digital marketing you can see exactly how many people received the message, interacted with the message and followed the call to action either back to your page or by buying your product. Website visits and time spent on each page are all aspects of digital marketing that allow you see just how effective your message is or was.

Now do you understand: What is digital Marketing and what’s the big fuss?

What is SEO and how can it help your business?

Arguably the most crucial element of online marketing today, SEO or Search Engine Optimization allows you to focus your website content, functionality and design to organically increase visibility online. A key ingredient of modern day marketing, most online interaction in the way of information and search is governed by the laws of SEO. So, what is SEO and how can it help your business?

SEO explained

An ever growing process that changes often enough to keep professionals on their toes, SEO is the process of improving the position of your website and website pages as they appear in a Google search- or other search engines- organically. Ranking it in comparison to other sites and pages using similar keywords, SEO allows Google to see the relevance, news worthiness and interaction on your site as to give the best possible search results to users.

SEO takes into account a number of factors on your web page in order to build a ranking and place your site in comparison to others. The idea behind this is that the higher your rank on Google, the more traffic and click through’s you will have coming from searches, more traffic should convert to more business. In this way, visibility online increases your chances of being found by the user, which increases your business opportunities. The goal of any SEO specialist is to get their pages ranking on page one, if not position one, for all their chosen keywords. A tricky and thorough process, keywords can be difficult to navigate as many are already weighed down in high competition environments, allowing little room for newcomers to rank without a bulky budget behind them. Seeking out keywords with a balance of high search rate and low competition is ideal, although not entirely common.

Not only taking keywords into account, SEO also looks at the uniqueness of the content as well as the relevance, links between pages both internal and external, as well as the amount of new content being uploaded onto the pages. These all compound to show Google how trustworthy and relevant the information on your site is. Ideally you want links from external sites to your site, increasing your page rank a lot more than internal links would- unless, in some cases, your internal link is a much higher source of traffic. An all-important approach, keyword selection and precise SEO is key whether video, audio or a text based page.

How can it help your business?

As a business, your entire marketing effort should be to increase brand visibility in the most relevant and efficient of ways. In this modern, digital marketing world, being visible online is something that can make or break a marketing strategy- the best work in the world doesn’t matter if no one sees it. When prospective clients search for your services or products, using certain keywords they would associate with it, you as a brand want to appear as high up the list as possible- it has been said that most users won’t make it passed page one of Google search when looking for a product, but will rather alter their search terms. As it goes, the higher your rank, the more chance of someone clicking through from the search to your site, and in turn this offers more chance for business or for possible clients to gain interest in your brand.

A cost-effective marketing solution in comparison to the traditional mediums, it has been observed that customers looking for a specific item or service are way more likely to trust the top search results. Association is also a big thing on Google- often users will refine their search as they go, changing key words three or four times before reading through their chosen results. If you can rank for each or as many of their searches as possible, you are gaining mindshare. Mindshare basically means that by ranking for multiple, topically related search terms, the customer will see your site as a solid, trustworthy source of information and is much more likely to refer to it for their needs.

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