Outranking Your Competitors With Local SEO

Worked on SEO strategies before but never tried local SEO? You might be wondering how to make a start.

Local SEO is essential for small businesses that want to attract more clients that are closer to home. Indeed, four out of five of us use Google to find local businesses. While an all-encompassing SEO campaign should remain a vital part of your attack on the rankings, you need to turn up the heat on your local SEO efforts. If you don’t, you risk losing out to your competitors, while all your prospective customers who need your service never hear about you.

A lot has changed since the days when we advertized our trade solely in the local newspaper, radio, and shop windows. Those ad spaces still matter, but search engines have changed the game entirely. Are you ready to take the fight to your rivals on Google? Let’s take a look at how to outrank your competitors with local SEO.

1. Optimize Your Title and Meta Tags

Title and meta tags must make it super clear what your business offers and where it’s located.

Title and meta tags need to give prospective customers a clear understanding of what your service is all about, encouraging them to click on your website. They are a vital part of local SEO.

Let’s imagine we’re doing the local SEO for a dentist in Brooklyn. Some of the keywords we would use for the page’s various title and meta tags might look like this:

  • Experienced dentist Brooklyn.
  • Emergency dentist Brooklyn.
  • Brooklyn experienced dentist.

Two things you’ll notice:

• First, the name of the city and service is in the tags.

• Second, notice how grammatically incorrect these lines are? It doesn’t matter. When it comes to keywords in your local SEO, it’s OK to leave prepositions, such as “in,” out because Google will fill the gap. However, there are two more important reasons why we might write our local SEO title and meta tags like this:

1. Optimized title and meta tags can be no more than 50 and 160 characters respectively. This means you need to make every single word count. Missing prepositions like “in” is fine.

2. Do your keyword research. Keywords like “experienced dentist in Brooklyn” are just as popular as “experienced dentist Brooklyn.” Don’t worry about perfect grammar. A title and meta tag are there to point people in the right direction. As long as the gist is right, they will get there.

When it comes to optimizing your title and meta tags, stick to within the recommended character amount, and be specific and to-the-point.

You should include these three things in your title and meta tags:

  • The name of the city and service
  • The name of the business
  • Compelling words that grab attention – such as “trusted,” “leading,” or “experienced.”

Once you start to optimize your title and meta tags with the right keywords, make sure you track your local rankings.

2. Use Online Citations and Directories

Are you taking advantage of listing your business in an online directory? If you aren’t, you could be missing out on a massive opportunity to get in front of more customers.

There are a handful of popular online business directories, such as CitySearch, Merchant Circle, and Yelp. You can use Google to find local directories, too. Find a few that are relevant to your service, and use them to help you improve your visibility.

People are always in need of a service, and a great way to improve your online visibility is by adding your business to an online directory. It’s really easy to do, and there are a number of advantages. These include:

1. Online business directories are authoritative sites that rank high for service search terms. For example, “insurance.” If your business is near the top of an online directory for this particular term and a customer clicks on said directory, there is a very good chance they’ll find you.

2. The more directories you submit your business to, the more visibility you’ll have online.

3. An online business directory lets you provide all kinds of useful information to prospective customers, including your types of services, your location, your products, and so on.

Online directories are a great way to rank high on Google

3. Use Online Reviews

Online review sites make it easier to rank for keywords related to your niche

Tips on How to Use Long-Tail Keywords in Your Web Content

Keywords continue to evolve as search engines become more precise in their mission to hand users the most relevant and highest quality results to their search queries. In recent months, we’ve heard a great deal about long-tail keywords. They’re practically the new “in” thing in the world of SEO and keyword based optimization.

But the question a lot of business owners and marketers are asking is, just how does one successfully use them in Web content? That’s what we’re here to assist you with, but before we dive in, let’s take a moment to define and explain exactly what these trendy keywords are.

What Is A Long-Tail Keyword?

It’s not a keyword with a long-tail. We know Google keeps naming its algorithms after wildlife, understandably so as sometimes the updates get pretty wild, but long-tail keywords have absolutely nothing to do with the animal kingdom—unless, of course, you’re niche centers around a zoo.

According to WordStream, long-tail keywords are the better way to connect with your audience. They are longer and more specific in nature than traditional keywords. In fact, they’re usually entire phrases popularly used by visitors when they are closer to a point-of-purchase. They know exactly what they’re after, which is why they enter a longer, more specific keyword phrase. Their goal is to find extremely relevant results.

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How can LSI keywords boost your organic traffic?

Google still crawls your page and uses your primary keyword to determine what topic said page is relevant for. But the algorithm has gotten smarter. If the primary keyword is not surrounded by something extremely relevant to your topic, your ranking will be affected.

Here are just a few ways in which LSI keywords can help boost your traffic:

1. No more keyword stuffing

Your objective is to find the right balance between your primary keyword and LSI keywords in order to rank better. This way, you don’t need to repeat that same keyword ad-nauseam – a big no-no in today’s SEO.

This protects your website from becoming spammy. If you perform keyword stuffing, you will be penalized by Google. You can now write naturally and both search engines and readers will appreciate your content.

2. Reduced bounce rate

Following on the example above: if your article doesn’t contain words typically connected to the Windows operating system, someone looking to replace their windows may land on your page. Of course, they would immediately bounce.

By using the right LSI keywords, you make sure that you stay relevant and only get organic visits from people who matter to your business. If you think about it, you basically have the same purpose as Google: offering relevant results to users helps both of your businesses.

3. Rank for more keywords

This is basic math: the more keywords your page ranks for, the more visits you will get. And the beauty of LSI keywords combined with your primary one is that they boost each other’s value.

Using the right LSI keywords can help you beat your competition. It’s a puzzle game, but one that’s worth playing right.

4. Get lower PPC costs

If you’ve ever had to manage a Google AdWords campaign for more than a month, then you know how hard it can be to come up with new ways to reduce your cost-per-click or improve your CTR.

Enter LSI keywords.

When your landing page has the right type of quality and super-relevant content, Google will boost your quality score. The result? You will rank higher and your ads will be cheaper.

5. More time spent on-page by users

Offer your readers a smooth, seamless text that doesn’t seem forced in any way and they will keep on reading it. Throw keyword-stuffed articles with little informative value their way and they’ll leave within seconds.

Top 3 SEO Ranking Factors in 2017

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”

Regenald, Transformational Consultant at regewall technology

SEO strategies are constantly influx. This is the very nature of the practice; perpetual evolution.

Because of SEO’s dynamic and uncertain nature, business owners need to regularly brush up on the discipline’s latest best practices and most important ranking factors.

To help keep you up-to-date, here are the three most important ranking factors for your business to be focusing on right now.

1. Content

Surprise! Content is still one of the most important ranking factors. This was confirmed by Regenald, Partner Development Manager at Google, in a Google Q&A session.

There is no revelation here. Content has topped the list of ranking factors for a long time. What has been evolving in this realm, however, is what Google looks for in great content.

There has been a shift away from keywords while greater emphasis has been placed on natural language and intent.

That doesn’t mean that keywords are dead. Keywords and their variants should still be included in the title of publications, meta descriptions, H1 tags, and in the body of the content. While the power of keywords is dwindling, they still need to be used.

When it comes to article length, there are no real guidelines here as Google has stated that, “. . . the amount of content necessary for the page to be satisfying depends on the topic and purpose of the page.”

This translates as: Don’t worry about length. Worry about comprehensiveness and satisfying the user’s intention.

This means that you should focus on seeking to meet the needs of searchers; this will often end up developing more comprehensive pieces, which will likely be lengthier and full of great keywords and variants.

2. Mobile-Friendly User Experiences

Again, no Earth-shattering news here. If you have been keeping up with SEO at all, you should know how important mobile-first everything is to Google.

This year, the search giant made of one the biggest and most monumental changes in the company’s history by announcing that it would shift its ranking focus toward mobile-first indexing. This means that your mobile site needs to be top-notch because this will soon take precedence over the desktop experience.

Because of Google’s aggressive push toward small-screen sovereignty, mobile optimization should be one of your company’s top priorities. This includes ensuring that your primary content is available and responsive on the mobile version of your site, serving structured markup across both desktop and mobile, as well as adhering to other guidelines Google expressed in its webmaster blog announcing the move to mobile-first indexing.

It’s critical that your brand prepares its online presence for the impending future that mobile will dominate. As of late 2016, Google noted that, “. . . 85 percent of all pages in the mobile search results now meet this criteria and show the mobile-friendly label.”

If your site isn’t one of them, make sure it is very soon.

It is important, however, that you don’t launch a mobile site for the sake of getting it out there. According to Google, if you release your mobile site before its finished, this could be harmful to your rankings.

3. Various Technical Elements

In addition to content and mobile-friendliness, there are numerous technical aspects to keep an eye on if you hope to rank well in the SERPs.

The first aspect to focus on is encryption. Various studies are still finding positive correlations between the use of HTTPS encryption and first page placement. While Google confirmed this as a ranking signal way back in 2014, those that have yet to adopt are being labeled as downright unsafe in Google Chrome. This label will have a significant impact on traffic.

The next component to be mindful of is your site’s anchor text. While exact-match anchors are still power players in influencing rankings, if they appear unnatural in any way, you run the risk of getting hit with a Penguin penalty. Always make sure that your anchors are organic, even if they aren’t an exact match.

The final element that I will touch on here is your site’s pop-ups and CTAs. As Google continues to emphasize the importance of mobile-friendliness, the company has been focused on providing a prime user experience. This means Google doesn’t take too kindly to intrusive pop-ups.

As of Jan. 10, Google has made it clear that, “…pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.”

If your mobile site employs any elements that obscure content with an ad or CTA, be sure to remove that immediately or risk getting hit with a penalty. There are some exceptions to this rule, however, so visit the company’s blog to gain a deeper understanding.

SEO is always in motion, but great content is also always in style. While it can be hard to keep up with the SEO updates, making this a cornerstone to your marketing efforts is one of the smartest commitments you can make to your brand’s success.

Did any of these ranking factors surprise you? How do you think this list might change in 2018?

Optimizing Landing Pages for More Conversions

When you speak of landing page optimization, you generally refer to getting more conversions through it. And that’s perfectly understandable. After all, this is what a landing page should do – convert readers into paying customers. Plus, since most landing pages are part of sales funnels that usually start with PPC ads, why bother with SEO?

Well, does more targeted traffic mean anything to you?

If so, keep reading.

At the digital marketing agency I run, a lot of the copywriting we do is for clients who want a high conversion rate for their landing pages. But we also ask them about SEO before getting to work. Most of them are surprised at first, but it doesn’t take them long to realize the benefits of the “double” optimization.

However, they all have the same concern: “can you do both?” In other words, won’t SEO hurt the flow of the landing page?

My answer is always the same: Not if you do it right.

Here are a few of our tricks.

Optimizing a landing page for conversions

Of course, a high CRO is always the top priority when it comes to landing pages. SEO takes a back seat. I won’t insist too much on the technical or graphical elements here (strong, contrasting colors, VERY visible CTA buttons and non-cluttered pages), as this is not my specialty.

I’ll speak about what I know best – the words that actually sell.

1. A landing page should be about a single thing

It’s tempting to save some money and cram all your products or services on a single page that you create ads for. But it’s never a winning strategy.

Instead of confusing the reader with multiple products and services, stick to a single one. Explain it thoroughly. Toward the end of the landing page you can also refer them to complementary products. Still, use no more than a phrase for this and don’t create a separate CTA.

2. Focus on the benefits

It’s tempting to brag about the awesomeness of what you have to offer. Sadly, it’s also a deterrent for your readers. The era of pushy salesmen is over. You need to speak about your customers and put them in the spotlight instead of yourself.

Instead of saying “our solutions are the best for reducing PPC costs,” try “you can reduce your PPC costs by up to 50 percent with our solution.” Instead of “the most beautiful custom-made red shoes,” try “be the queen of every party in these red shoes made especially for you.”

I could go on forever, but I’m sure you get the point: always replace “I/we” with “you.”

3. Use powerful headlines

I always advise our writers to focus 20 percent of their time on the copy and 80 percent on the headline. Rewrite it 10 times if you have to. Do whatever it takes to make sure you’ve got the attention of the reader from the get-go.

Why?

Because from the time they clicked on your link, you’ve only got about five seconds to convince them to stay. If your headline doesn’t do the trick, nothing will.

Mentioning discounts, limited offers or benefits in the headline is always a good idea. Tell people what they stand to gain and you’ve got their attention (maybe even their money).

4. Start with the important things

A rule we always respect is writing the most important issues at the very beginning. The key benefit(s), price, discounts, duration of the promotional offer, first CTA button, how to get the offer and so on – all these go above the fold.

Above the fold means that the reader doesn’t have to scroll at all to get all this information. Lower on the page, we can always go into more detail about the benefits and rules of the campaign. But we want to make sure that the reader can get the gist at a glance.

This is very important because some readers may be convinced even before clicking the link. If your ads are compelling enough, they just need to find the “buy” button quickly and easily. Why not offer them that amazing experience.

There is one exception: if your product/service solves a lot of pain points for your customers, you can go into more details about this in the beginning of your page. Speaking about your customers’ problems and showing you understand them is also a great way to get their attention.

5. Use bullet points

Don’t make your reader squint to read your copy. You must already know that mobile Internet usage is taking over with more people surfing the Web from a mobile gadget than from a desktop.

Make life easy for them. Use bullet points, bold your headlines and allow for white space. All this makes for easy retrieval of the information that the reader is interested in.

Optimizing a landing page for search engines

Let’s take a look at how we can make sure that a landing page is SEO-friendly, but without harming its conversion rate.

1. Get technical

Be very careful with the meta description, alt tags and title/headline tags you use. The same goes for the URL. Make sure all of these contain your primary keyword.

Since these aren’t as visible as the copy on the page, you can focus on getting them right from a SEO perspective. It is, perhaps, the only time when you get to focus more on SEO than on conversion optimization.

2. Choose keywords with user intent in mind

Usually, this means going for long-tail keywords. The best thing about them is that you can also integrate them naturally in your copy (with a bit of skill, of course).

For instance, let’s say you want to address people who are looking for ways to reduce their PPC costs. The ideal keyword for this is something along these lines: “how to reduce PPC costs.” Inserting the phrase “reduce PPC costs” is fairly easy. The “how to” part can be trickier.

But you can always use phrasings like: “If you’ve been wondering how to reduce PPC costs, you’ve come to the right place. Here’s your solution” or “No more guessing on how to reduce PPC costs. Check out the bulletproof solution.”

3. Go long form

We know that search engines favor long form content over short form. But this has less to do with your actual word count and more to do with how you present the information.

Long form content typically performs best in SERPs because it is well-researched and it provides a wealth of information. And that’s great for blog posts.

But when it comes to landing pages, you can’t bore your readers with tons of information or an at-length history of the topic. However, there is a little trick you can use to have the best of both worlds.

There are little bits of code that you can use to hide more content under a headline that readers can collapse or expand at will. Yes, it’s that easy.

This way, you can have both the long form content that search engines want and the brevity that gets you conversions.

4. Write human-centric content

I’ve said it a thousand times before: search engines have started to love the same content humans do. So, instead of fluffing it up with keywords, write with your human readers in mind. Google bots will also go nuts about it.

When you insert keywords, think of those that aren’t just SEO-friendly, but also conversion-friendly. Associate power words like ‘profit,’ ‘revenue,’ ‘boost,’ ‘engage,’ ‘win’ and so on with your primary keyword.

5. LSI keywords are your best friends

Not only will they help you avoid repeating the same keywords over and over again, but they will also make it easier for Google to understand what your page is about and rank it accordingly. I wrote more about LSI keywords and why they matter for your SEO so much here.

Last, but not least, make sure that the professional copywriters you work with know that both SEO and conversion optimization are important. Some of them tend to forget about SEO and focus on CRO.

Even if ranking organically for the said landing page doesn’t matter too much for you, think about it this way: you can save money on PPC ads, especially AdWords. For every ad, Google calculates the quality index of the page. The better the optimization, the higher your ranking and the lower your costs.

Enterprise SEO Campaigns

Take even a basic dive into SEO best practices and you’ll discover there are a lot of differences between enterprise and SMB SEO campaigns.

Despite the differences – like how enterprise businesses may have a massive marketing budget at their arsenal – I know from working with clients that there’s still a lot SMBs can learn from enterprise strategies.

Here are seven lessons from enterprise SEO campaigns that your SMB can start using today.

 Solve CMS Issues

Believe it or not, the standard website setup on most content management systems isn’t very SEO friendly.

Evaluate the CMS you use, then customize and fix any issues that are bad for SEO. These can include:

• Slow site speed;

• Poor mobile experience;

• Improper 301 or 404 redirects;

• Elements that can’t be indexed (e.g. JavaScript or Flash drop-down menus);

• URL structures that are difficult to index (and discourage clicks due to poor readability).

There are many potential technical issues on your site that are bad for SEO. Either have your site evaluated by a professional (like an enterprise business would), or use tools like Screaming Frog Site Crawler to identify issues, and follow technical SEO best practices.

5 Must-Haves in a Business URL

Branding Business Featured Website Promotion.

“Is a domain a commodity? An investment? A safe haven? Real estate? Yes, and much more. It is the most portable asset the world has ever known. But bigger than all that is that a great domain name is an equalizer.”

When starting a new business, its name lies at the core of your potential success. Not merely because this is the foundation on which your brand is built and what will help to lure consumers — what makes a good business name so critical in today’s day and age is snagging a suitable domain.

Selecting a name for your business and grabbing the right domain are one in the same in the digital age. You need to be sure that the URL you land is one that will help make your brand, not break it.

Your business domain is a key element of your website because it serves several functions:

  • It is your first impression – The domain is the first thing visitors will see; assuming you have picked one that they can find. More on this later.
  • It defines your brand – The right domain name can help support or diminish brand recognition.
  • It impacts SEO – If your domain leverages the right keywords, it can have a positive impact on your SEO for several different reasons.

If your business is in the market for a new URL, or you are in the pre-launch phases of a new brand, here are five must-have domain elements that will help your business prosper.

1. Consider Keywords

Back in 2012, Matt Cutts announced via Twitter that Google would begin dropping low-quality exact match domains (EMD) in the SERPs. This has led many to believe that EMDs are bad for business, though this simply isn’t true.

 

SEO AUDIT

SEO is commonly known as a way of improving a website’s visibility on different organic search engines by incorporating a variety of SEO tactics. SEO is not as easy as it seems; it requires a lot of research and a myriad of tactics to be implemented. A SEO campaign can only become successful if it is followed by basic search engine strategies and SEO (search engine optimization) tools.

Nowadays, SEO is vital for the betterment of a website. Online marketing professionals implement many SEO techniques and use audit tools to optimize websites to attract more traffic. Professionals use many SEO strategies, but on-page SEO optimization tactics work the best.

This can be done with the incorporation of useful search engine and social media channels strategies. This does not mean that off-page optimization is not helpful, but if you execute on-page optimization strategies, you will receive a fast and accurate analysis of your website’s performance.

 

SEO for a brand new website: 

The items on the checklist below are all crucial for successful optimization. Some of them only take a few minutes, while others can take hours or require professional assistance.

1. The technical part

For a new website, content is crucial. But before publishing a single word, some technical aspects need to be taken care of:

  • Install Google Analytics and link the Search Console to it. This will help you track all your sources of traffic and understand the performance of your keywords.
  • Create a robots.txt file and then upload it to your site’s root directory.
  • Do the same for the sitemap.xml file. Additionally, submit this file to Google Webmaster Tool and request indexing.

2. The research

Some of the tools we use to come up with the perfect keywords (both long- and short-tail, as well as LSI keywords) for our customers are:

  • Google search – Yes, the plain, simple, free one. It’s amazing how many SEO copywriters  forget about the basics. The suggestions that accompany every search will give you a better idea about what your customers look for.
  • AdWords Keyword Planner – Even if you don’t plan to invest in AdWords, you can use this tool to get even more suggestions and learn about search volumes.
  • LSI Graph – Perfect for finding the LSI keywords that can bring you ROI-oriented traffic (the only kind you should be aiming for!).
  • Open Site Explorer and To understand what you’re up against. You can also use the first one to “steal” some of your competitors’ backlinks in the future.
  • To check the difficulty of the keywords you are planning to rank for.

3. The on-site optimization

  • Make sure each of your pages has a unique title tag. Use your main keywords in these tags.
  • Ensure that each of your webpages has a unique meta description. Again, use your main keywords here.
  • Each of your URLs should also contain your keywords.
  • Use ALT tags for your images to help Googlebots understand what they are crawling. Add your keywords in the ALT tags.

4. The content

  • Get to know your buyer persona(s). What tone of voice do they respond to? What type of content do they prefer – blog posts, webinars, white papers, podcasts, videos?
  • Each webpage should have at least 350 words. For landing or sales pages, I usually advise more than 1,000 words.
  • Choose one primary keyword (preferably a long-tail one) and at least five LSI keywords for each page.
  • Set up a blog and (if needed) a news section. When you make your website public, you should have at least three blog posts.
  • Create a content calendar – how often are you going to publish new posts and what are you going to write about?
How LSI Keywords Can Help You Improve Your SEO

How can LSI keywords boost your organic traffic?

Google still crawls your page and uses your primary keyword to determine what topic said page is relevant for. But the algorithm has gotten smarter. If the primary keyword is not surrounded by something extremely relevant to your topic, your ranking will be affected.

Here are just a few ways in which LSI keywords can help boost your traffic:

1. No more keyword stuffing

Your objective is to find the right balance between your primary keyword and LSI keywords in order to rank better. This way, you don’t need to repeat that same keyword ad-nauseam – a big no-no in today’s SEO.

This protects your website from becoming spammy. If you perform keyword stuffing, you will be penalized by Google. You can now write naturally and both search engines and readers will appreciate your content.

2. Reduced bounce rate

Following on the example above: if your article doesn’t contain words typically connected to the Windows operating system, someone looking to replace their windows may land on your page. Of course, they would immediately bounce.

By using the right LSI keywords, you make sure that you stay relevant and only get organic visits from people who matter to your business. If you think about it, you basically have the same purpose as Google: offering relevant results to users helps both of your businesses.

3. Rank for more keywords

This is basic math: the more keywords your page ranks for, the more visits you will get. And the beauty of LSI keywords combined with your primary one is that they boost each other’s value.

Using the right LSI keywords can help you beat your competition. It’s a puzzle game, but one that’s worth playing right.

4. Get lower PPC costs

If you’ve ever had to manage a Google AdWords campaign for more than a month, then you know how hard it can be to come up with new ways to reduce your cost-per-click or improve your CTR.

Enter LSI keywords.

When your landing page has the right type of quality and super-relevant content, Google will boost your quality score. The result? You will rank higher and your ads will be cheaper.

5. More time spent on-page by users

Offer your readers a smooth, seamless text that doesn’t seem forced in any way and they will keep on reading it. Throw keyword-stuffed articles with little informative value their way and they’ll leave within seconds.

    How to Choose Keywords that Really Matter.

    Unlike PPC ads, organic traffic is the gift that keeps on giving. When you diminish your PPC budget, your traffic goes away. When it comes to SEO and content marketing, though, things are much better. Sure, a website that’s updated infrequently won’t get you too far. But once you’ve gained a solid domain authority and created an editorial calendar that you stick to, the traffic is yours to have and to hold.

    Rgewall technology content has, of course, the biggest ROI in terms of traffic, says this study. It turn out that only one-third of all the views a good blog post will get are generated in the first day (the publish date). The rest of them will come gradually, even over the course of more than one year.

    So yes, we can get traffic with content marketing and SEO. But the most important question is not “how much traffic can we get?” It’s “what does this traffic bring us?”

    Building Your Audience

     

    If Your Content Marketing is for Everybody, It’s for Nobody

    Quick test: Who’s the audience for your blog? Your eNewsletter? Your podcast? Your enterprise may have two, three, four or more audiences you are trying to target with the same content initiative. How’s that working for you? Learn the four questions all members of your content marketing team need taped to their foreheads.

    What does SEO Cost?

    Search Engine Optimisation pricing varies from SEO company to SEO company. When considering the “Google SEO price”, ensure that you use a reputable Search Engine Optimisation Consultant or SEM agency that provides ethical search engine optimization (Regewall-Technology) who employ SEO specialist strategies including website analysis, SEO audits and SEO training.

     

    When appointing an SEO Agency who offers SEO services in South Africa, be sure to review all SEO Packages to ensure that they not only do on-page SEO optimisation, but also technical and off-site search engine optimization services. Remember that even the best SEO company in South Africa cannot guarantee you a number one search engine optimization ranking. Do your homework and ensure that you appoint a service provider who is certified and has extensive experience in the field.

     

    Generate More Low-Cost Performing Leads

    Challenges to PPC (Pay per Click) advertising can include a host of consumer sided speed bumps as well as Google orientated issues like costly keyword opportunities- this is why it’s best to trust the professionals. It’s essential to measure lead generation efficiency and ease throughout a long-term sales cycle. When handling a more intricate B2B sales initiative, conversions often point toward lead nurturing opportunities – just as well, if not better than sales ready submissions.

    Regewall Technology PPC initiatives transcend conventional campaign management. We work with you, measuring leads throughout the lead management funnel, from sales quotes to deals sealed.

    We use cutting-edge PPC solutions and tools – sometimes inventing our own as we go – so your search advertising campaigns are targeted for valuable leads, improved sales and reduced costs. Including reduced cost-per-click, cost-per-valuable-lead and cost-per-sale.

    SEO Predictions for 2017

    New Year’s resolutions are not just about our personal goals, so it may be the ideal moment to focus on business goals and seek for the best ways to boost your digital and online presences starting with SEO presence to improve authority, value and ranking.digital and online presences

    Here are a few things you need to make sure you have this year;

    Searching is the Key:

    As simple as this may sound, it is important to create content that adds value, while it maintains its relevance for the target audience. It is not just about creating quality content, but about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries.

    According to Search Engine Land, 51 percent of traffic to websites comes from organic search and an additional 10 percent comes from paid, this must mean over 60 percent of the traffic on your site arrives from the search engine results pages alone. While organic search is the primary driver of website traffic, the role of ads cannot be overlooked.

    Google recently took initiative to increase their prominence on the display page by eliminating the ads that once appeared along the sides of the SERP. However, these ads now appear on the top of the page before the organic results and with this, there may be more changes ahead for PPC.

    If you want your brand to succeed in 2017, you will need to find ways to coordinate organic ad paid search marketing disciplines and understand how they can work together to build the relationships with customers.

    How to seize SEO Opportunity:

    1. Focus on your largest channel – organic search

    Organic search is the largest channel for most B2B and B2C websites, so it is important to focus on your efforts there to begin to build a strong case for the value of optimization.

    Although organic search does not have direct media costs, it however has the potential for high returns while also driving brand awareness in addition to revenue, making it a great starting point for conversations with other brands and clients.

    It would be a great idea to use data as your source for the strategy to guide your efforts – while building your organic channel.

    2. Invest in your talent

    There will be different channels within marketing and they will become more connected with search in the age of the micro-moment and the new customer journey, the value of strong marketers who understand the different channels become even more evident. This investment should be in both existing employees and new ones.

    3. Digital Growth

    To succeed with SEO in 2017 brands are required to put SEO at the core of their organization and digital centers of excellence.

    Rather than having SEO as a standalone – you will need to integrate it with the rest of the brand marketing functions, from PR to SEM. Brands need to recognize the changing customer journey and how those changes impact the strategies used by the organization.

    In order for brands to succeed moving forward, they will need to understand the different intent signals of various types of queries.  They need to know how to optimize all of the content they produce, from videos and images to social posts, to be present for these customers and address their needs during the micro-moment.

    The most important thing that brands need to take away from this; is SEO integration – breaking down silos and functioning as a single promotional unit, rather than having it handled by several different departments.

    What is a website and why is it important?

    So, what is a website and why is it important? The home base of your brand online, a website is the all-important nucleus of your online visibility and interaction. Creating a meeting point where by you can show off your ethos, work and brand persona to prospective clients, a website is the hub of your business activity online.

    A must have for any business looking to build an online presence, a website is your own dedicated space that gives you free reign over what to show your clients. The first impression if you will, your business website tells the prospective customers what it is you do and how you go about doing it. Showing off your products and services, this is how anyone around the world can find you when they need to. A website can take on many different forms, depending on your offering to your market. Whether a single landing page with your details, or an in depth site that has sections and blog pages, a website can be built to your specifications.

    As a business, there are endless ways that a website can help your marketing efforts. A much needed element in today’s modern, digital world, there are very few businesses that cannot benefit from a dedicated website.

    Market visibility

    Arguably the most important role of a website is that it allows you to grow your online presence and market directly to your audience. With a number of ways to market and grow visibility of a website, this aims to become the metaphorical Rome that all roads lead to. Whether through optimized content or targeted advertising, linking between sites or paying to rank it at the top of searches, a websites main goal is to be the recognisable face of your business online.

    Cost Effective

    A website, while not always cheap, is a predictable expense that can be adjusted as you need. A straight forward expense that is not susceptible to sudden and unexpected changes, this is a great way to get what you need while sticking to a well-planned budget. For an insanely automated site you may pay a pretty penny, but for the usual run-of-the-mill site it is a pretty affordable route.

    Accessible 24/7

    Not influenced by trading hours or store rules, a website never closes. Whether simple info or an online shop, a website gives your customers access to your products all day, every day. Circumventing the usual nine to seven trading hour routine, this gives customers endless time to browse your offerings and decide what they want. This also means that you can operate as a business not only after hours, but also on a global scale.

    Convenience at its finest

    Rather than having to go from place to place, a website allows consumers to quickly and easily find what they want. Whether looking for a stylish dress or a plumber, being online makes it simple for people to find you, whatever their needs. Convenient to no end, being visible online makes finding and ordering your business efficient and effective.

    Build credibility

    Providing the opportunity for a business to market its products and services, as well as show testimonials and product reviews, a website can become a source of vital information to the consumer. This then shows off the knowledge and insight the business has into these products or services, building the reputation as a good, credible source of information.

     

    What is PPC and how can it help your business?

    What used to be a great “extra effort” of many digital marketing strategies has now fast become an integral part of reaching your audience online. PPC or pay-per-click is a model of digital marketing where by the advertisers pay a fee each time one of their ads is clicked on. With that in mind, we must ask “ What is PPC and how can it help your business? ”

    What is PPC?

    Essentially PPC is a way of buying site traffic and visits, rather than seeking them out organically. These ads target certain interests and demographics to best advertise the relevant product or service. The most popular form of PPC marketing at the moment is search engine advertising, allowing advertisers to bid for ad placement regarding certain keywords, which gives them a sponsored link result in a Google Search- placing it above organic results and in a sense complimenting or even outgunning the SEO on your site. While not an either/or scenario, PPC works hand in hand with SEO to give a brand complete exposure, having only one or the other can work but will not give you a strong digital marketing strategy.
    Selecting specific keywords, focusing on popular search terms relating to your product or service, PPC allows you to target your market with ease. Adding and subtracting these keywords to hone in on your desired market, this is a great approach to reaching your broader audience through search.

    How can PPC help your business?

    One of the most effective online marketing tactics of the current day, PPC helps a business’s marketing strategy in a multitude of ways. Taking on the world of search, this couples together with SEO to create an unstoppable marketing plan.

    1. Defined, targeted marketing
      One of the quickest ways to boost website traffic, PPC allows you to define a range of features within your audience that appeals to your marketing strategy. By honing in on keywords, similar interests and search types, this allows you to reach interested parties even if they are not aware of your brand.
    2. Increasing conversation and sales
      PPC targets consumers at a critical point, being displayed at the top of their search results. Targeting potential customers when they are actively searching for your product or service, this ensures you get quality leads and relevant traffic rather than appealing to a broader, undefined reach of the market.
    3. Results are measurable
      PPC give you allowance to actively control your advertising spend, targeting only a defined set of potential customers. Working in combination with other marketing tools and statistics, this allows an advertiser to effectively manage their marketing efforts to give the best possible return on investment online.
    4. Geographic targeting
      PPC allows you to expose your brand to a defined geographic audience. This means you can target your audience globally or locally, honing in on your ideal target market or active consumer group.
    5. Fast-paced exposure
      PPC also allows you to quickly promote or introduce new products on the market. Ready to go as soon as you are, this is an instant type of marketing that works as quickly and efficiently as you your marketing team
    What is Digital Marketing and what’s the big fuss?

     

     

     

     

     

     

    Digital marketing is an integral part of modern day business. Marketing in a digital space, whether through a website or one of the many social media platforms, allows a business to reach a broader audience and create an online presence that can be found easily by prospective customers. In this fast-paced marketing world, any business must have an online presence to properly compete in their market.

    What is digital Marketing and what’s the big fuss?

    A commonly misunderstood specialty, many businesses think that creating a Facebook page or Twitter account is an end-game for their marketing strategy, thinking that after this simple step revenue will start to pour in by the plenty- this is only the beginning of the digital marketing story. Something that takes work, time and an in depth, strategic plan of action to be successful, digital marketing tools are essential to any business dealing. Not something that takes special tips to crack or has a secret formula, digital marketing relies on one key element at the end of the day- how well you know your consumer? As the source of your revenue you must, as a business, have a deep understanding of your customer’s needs, wants, lifestyle and pain points, all to make your offering more relevant to their daily lives.

    How can it build your business?

    A much more cost effective marketing route, not to mention more efficient, digital marketing goes beyond the reach of traditional marketing channels. With the power that search engines now hold in the decision making process of a consumer, digital marketing fits neatly into their natural behavior, not pushing ads which are usually ignored, but rather giving them results to what they are looking for. Becoming a credible source of information or services is the goal for any business with an online presence.

    Aside from the digital content itself, hiring a marketing agency is a fantastic way to focus in the inner workings of business. Having someone to carry out your marketing strategy allows the business to concentrate on the job at hand. With a professional agency taking care of your digital marketing, you have dedicated minds working to optimize your online image and ensure your site becomes a ranked, credible place for searching consumers. Let the qualified specialists worry about replying to tweets and optimizing your content while you focus on running the business.

    One key element of digital marketing that trumps traditional routes at every turn, measuring reach and interaction. With traditional mediums you would have a loose idea or average reach projection. A newspaper or pamphlet could reach any amount of people, or none at all, and can only be measured as successful when compared to sales in the following weeks. While you can judge by how many were sold or given out, the numbers are never definite. With digital marketing you can see exactly how many people received the message, interacted with the message and followed the call to action either back to your page or by buying your product. Website visits and time spent on each page are all aspects of digital marketing that allow you see just how effective your message is or was.

    Now do you understand: What is digital Marketing and what’s the big fuss?

    What is SEO and how can it help your business?

    Arguably the most crucial element of online marketing today, SEO or Search Engine Optimization allows you to focus your website content, functionality and design to organically increase visibility online. A key ingredient of modern day marketing, most online interaction in the way of information and search is governed by the laws of SEO. So, what is SEO and how can it help your business?

    SEO explained

    An ever growing process that changes often enough to keep professionals on their toes, SEO is the process of improving the position of your website and website pages as they appear in a Google search- or other search engines- organically. Ranking it in comparison to other sites and pages using similar keywords, SEO allows Google to see the relevance, news worthiness and interaction on your site as to give the best possible search results to users.

    SEO takes into account a number of factors on your web page in order to build a ranking and place your site in comparison to others. The idea behind this is that the higher your rank on Google, the more traffic and click through’s you will have coming from searches, more traffic should convert to more business. In this way, visibility online increases your chances of being found by the user, which increases your business opportunities. The goal of any SEO specialist is to get their pages ranking on page one, if not position one, for all their chosen keywords. A tricky and thorough process, keywords can be difficult to navigate as many are already weighed down in high competition environments, allowing little room for newcomers to rank without a bulky budget behind them. Seeking out keywords with a balance of high search rate and low competition is ideal, although not entirely common.

    Not only taking keywords into account, SEO also looks at the uniqueness of the content as well as the relevance, links between pages both internal and external, as well as the amount of new content being uploaded onto the pages. These all compound to show Google how trustworthy and relevant the information on your site is. Ideally you want links from external sites to your site, increasing your page rank a lot more than internal links would- unless, in some cases, your internal link is a much higher source of traffic. An all-important approach, keyword selection and precise SEO is key whether video, audio or a text based page.

    How can it help your business?

    As a business, your entire marketing effort should be to increase brand visibility in the most relevant and efficient of ways. In this modern, digital marketing world, being visible online is something that can make or break a marketing strategy- the best work in the world doesn’t matter if no one sees it. When prospective clients search for your services or products, using certain keywords they would associate with it, you as a brand want to appear as high up the list as possible- it has been said that most users won’t make it passed page one of Google search when looking for a product, but will rather alter their search terms. As it goes, the higher your rank, the more chance of someone clicking through from the search to your site, and in turn this offers more chance for business or for possible clients to gain interest in your brand.

    A cost-effective marketing solution in comparison to the traditional mediums, it has been observed that customers looking for a specific item or service are way more likely to trust the top search results. Association is also a big thing on Google- often users will refine their search as they go, changing key words three or four times before reading through their chosen results. If you can rank for each or as many of their searches as possible, you are gaining mindshare. Mindshare basically means that by ranking for multiple, topically related search terms, the customer will see your site as a solid, trustworthy source of information and is much more likely to refer to it for their needs.