Keywords continue to evolve as search engines become more precise in their mission to hand users the most relevant and highest quality results to their search queries. In recent months, we’ve heard a great deal about long-tail keywords. They’re practically the new “in” thing in the world of SEO and keyword based optimization.
But the question a lot of business owners and marketers are asking is, just how does one successfully use them in Web content? That’s what we’re here to assist you with, but before we dive in, let’s take a moment to define and explain exactly what these trendy keywords are.
What Is A Long-Tail Keyword?
It’s not a keyword with a long-tail. We know Google keeps naming its algorithms after wildlife, understandably so as sometimes the updates get pretty wild, but long-tail keywords have absolutely nothing to do with the animal kingdom—unless, of course, you’re niche centers around a zoo.
According to WordStream, long-tail keywords are the better way to connect with your audience. They are longer and more specific in nature than traditional keywords. In fact, they’re usually entire phrases popularly used by visitors when they are closer to a point-of-purchase. They know exactly what they’re after, which is why they enter a longer, more specific keyword phrase. Their goal is to find extremely relevant results.